CallRail

CallRail, Inc. is a business-to-business software company that specializes in phone call tracking, recording, and analytics services aimed at helping data-driven businesses optimize their marketing efforts. The company's platform allows users to measure phone call conversions from various marketing campaigns, including search and offline initiatives, by assigning tracking phone numbers and capturing visitor interactions before and after calls. Additionally, CallRail's software enables users to record calls and manage multiple companies, locations, and clients from a single account. Founded in 2011 and based in Atlanta, Georgia, CallRail provides marketers with insights to enhance the performance of their advertising campaigns, improve sales effectiveness, and foster customer retention.

Laura Beussman

Vice President of Market Strategy and Pricing

1 past transactions

PhoneWagon

Acquisition in 2021
PhoneWagon is beautiful call tracking software that helps businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns. Businesses can turn off campaigns that aren't working and for the campaigns that are working, they can quickly test new ads to further improve ROI. PhoneWagon also allows businesses to communicate with customers through text messages, both manually and automated. Automation allows businesses to send a text message based on an event like a missed call. This engages prospects and prevents them from calling the next business on the list and further improves ROI.
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