Liveclicker
Acquisition in 2019
Liveclicker, Inc. is a technology company based in Cupertino, California, that specializes in real-time email personalization solutions for B2C marketers. Founded in 2008, the company aims to enhance customer engagement through its innovative platform, which transforms static emails into dynamic experiences with content that updates at the moment of opening. Additionally, Liveclicker offers video commerce solutions, enabling top brands to maximize return on investment through effective video marketing. The company serves well-known clients such as Costco, Bed Bath and Beyond, and Best Buy, helping them deliver personalized messages efficiently and at scale. As of 2018, Liveclicker operates as a subsidiary of CM Group.
Sailthru
Acquisition in 2019
Sailthru, Inc. is a marketing technology platform that focuses on consumer interest-based strategies for middle market and enterprise companies. Established in 2008 and headquartered in New York, the company specializes in helping modern marketers acquire, grow, and retain customers. With a portfolio managing over 1.6 billion global consumer profiles, Sailthru offers a comprehensive suite of capabilities, including high-performance email marketing, onsite personalization, and mobile marketing automation. These tools are designed to enhance revenue, improve customer lifetime value, and reduce churn. Sailthru serves a diverse range of clients, including leading publishers and rapidly growing e-commerce brands, providing them with innovative solutions to achieve their marketing goals. The company operates as a subsidiary of Campaign Monitor Pty Limited.
Emma, Inc. is a Nashville-based company that specializes in email marketing software, serving over 45,000 customers across various sectors, including agencies, universities, non-profits, and retailers. Founded in 2002, Emma offers an email automation platform known as Emma Plus, which enables marketers to design targeted campaigns based on customer behavior. The software includes features for audience segmentation, A/B testing, landing page creation, and mobile email marketing. Additionally, it provides valuable insights and metrics through a user-friendly dashboard that tracks subscriber engagement and campaign performance. Emma is recognized for its sophisticated design, ease of use, and excellent customer support, making it a preferred choice for managing online communication efforts.
Delivra
Acquisition in 2018
Delivra is an email marketing platform with over 15 years of experience in helping businesses execute effective marketing campaigns. The company specializes in creating personalized marketing solutions by leveraging customer data from various sources, enabling businesses to send targeted emails that resonate with their audience. Delivra's services include strategic campaign consulting, email design, and content strategy, all aimed at fostering meaningful customer engagement that drives results. It has successfully partnered with nearly 500 companies across diverse industries, implementing dynamic marketing solutions that enhance communication and sales effectiveness. Through its emphasis on industry expertise and customer service, Delivra empowers organizations to achieve their marketing goals.
Tagga Media Inc., established in 2008 and headquartered in Vancouver, Canada, operates a B2C marketing intelligence platform. This platform consolidates fragmented customer data from various sources, creating a unified profile for each customer. It enables brands to understand their customer journey better by revealing previously unseen behaviors, trends, and patterns. The platform serves clients in industries such as travel, tourism, hospitality, and retail. As of 2017, Tagga operates as a subsidiary of Campaign Monitor Pty Ltd.
GetFeedback
Acquisition in 2014
GetFeedback, Inc., established in 2013 and headquartered in San Francisco, specializes in operating an online survey application designed for creating mobile-ready surveys. The platform offers customization options such as themes, colors, buttons, and question piping based on previous responses. It provides robust reporting features including summary reports, detailed views, Excel/CSV export, Salesforce dashboards, and built-in analytics. GetFeedback monitors feedback trends and integrates with Salesforce for seamless data management. Its application is accessible via smartphones, tablets, and web browsers, serving various companies worldwide. The company offers free survey templates tailored for customer satisfaction, net promoter score, event surveys, among others. It facilitates collaboration across teams through sharing permissions and controls to track company initiatives and team performance. As of September 3, 2019, GetFeedback operates as a subsidiary of SVMK Inc.