Swoop.com, Inc. specializes in artificial intelligence and machine learning solutions tailored for the biotech and pharmaceutical sectors. The company offers a range of services, including patient finding, market segmentation, KOL mapping, and digital messaging, aimed at helping clients understand and engage their target populations effectively. By leveraging a tokenized data pool of de-identified patients and employing advanced data analytics, Swoop enables pharmaceutical companies to optimize their marketing strategies and improve patient outcomes. Founded in 2011 and based in Cambridge, Massachusetts, Swoop operates as a subsidiary of W2O Group, focusing on delivering insights that facilitate precision healthcare marketing and enhance patient education regarding treatments and disease management.
MyHealthTeams, Inc., established in 2011 and headquartered in San Francisco, develops and operates online social networking platforms for individuals living with or caring for those with chronic health conditions. The company's platforms, including MyAutismTeam, MyBCTeam, and others, connect users with similar conditions, enabling them to share experiences, seek advice, and access medically-approved content. MyHealthTeams also conducts research to inform clinical trial design and offers patient education programs.
TI Health
Acquisition in 2023
TI Health is a data-driven marketing and predictive analytics company that specializes in providing insights and activation strategies for healthcare companies and pharmaceutical brands. Founded by Erin DeRuggiero, the company utilizes machine learning to analyze healthcare professional (HCP) preferences and behaviors, allowing for the development of tailored content and messaging strategies. By leveraging event triggers and signals, TI Health enables its clients to deliver targeted communications that aim to enhance patient outcomes through precise targeting and informed decision-making. In March 2023, TI Health was acquired by Real Chemistry, expanding its reach and capabilities in the healthcare marketing sector.
conversationHEALTH
Acquisition in 2022
conversationHEALTH is a company that specializes in creating AI-driven virtual experiences tailored for the healthcare and life sciences sectors. By leveraging advanced technologies such as medically-trained natural language understanding and contextual artificial intelligence, the company develops a platform that facilitates personalized interactions between healthcare enterprises and their patients, as well as healthcare professionals. Its offerings include a chatbot that assists in delivering health-related information, managing medication schedules, and coordinating medical appointments. This innovative approach enhances accessibility, responsiveness, and overall patient outcomes. With a strong track record as a partner for numerous global brands, conversationHEALTH has successfully powered over a billion interactions, fundamentally transforming engagement strategies within the pharmaceutical industry.
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