SimpleUsability
Acquisition in 2020
SimpleUsability Ltd is a consultancy based in Leeds, United Kingdom, that specializes in market and behavioral research, as well as user experience (UX) services. Founded in 2001, the company employs advanced technologies, including eye tracking, to analyze both conscious and subconscious behaviors of individuals interacting with various media such as websites, mobile applications, and printed materials. By focusing on user experience, customer experience, and behavioral economics, SimpleUsability helps brands understand their customers better, enhancing the usability and effectiveness of their products and services. The company operates as a subsidiary of Corporate Document Services Ltd.
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