SimpleUsability Ltd, headquartered in Leeds, United Kingdom, specializes in market and behavioral research, as well as user experience (UX) consultancy services. The company, originally incorporated in 2001 under the name Memtronet Limited, focuses on understanding user interactions with various interfaces including websites, mobile apps, voice UIs, printed material, web content, video, packaging, and in-store fixtures. SimpleUsability employs advanced technologies such as eye tracking to capture both conscious and subconscious behaviors, providing clients with valuable insights into how people use their products and services. The company operates as a subsidiary of Corporate Document Services Ltd.
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