Rich Products Ventures

Phytolon Ltd, founded in 2000 and based in Misgav, Israel, specializes in the development of natural food colorants. The company has established a novel and sustainable technology that utilizes fermentation processes with baker’s yeast cells as biofactories to produce high-quality, plant-based food colors. This innovative approach provides a healthy alternative to synthetic food dyes, offering food manufacturers safe, cost-effective, and stable all-natural colors. Phytolon is dedicated to promoting human health and environmental sustainability through scientific advancement in the food color industry.

Marqii operates a digital platform that assists hospitality businesses in managing their online presence and promotional advertising. By enabling local establishments such as restaurants, bars, dispensaries, and coffee shops to control their menus, location data, and special offers, Marqii empowers clients to engage directly with potential customers. The platform integrates with over 80 online publishers, including major platforms like Google, Facebook, and Yelp, allowing business owners to update their information easily from a single dashboard. With more than 3,000 hospitality businesses utilizing Marqii, the service helps them save time, improve search rankings, attract more guests, and gain insights into customer preferences.

Wilkinson Baking Company, founded in 1998 and headquartered in Walla Walla, Washington, specializes in the design and manufacture of automated bread-making machines. The company's flagship product, the BreadBot, is transforming the bread industry by enabling the automatic production of fresh, all-natural bread. This innovative baking system is equipped with features such as an autostart option, even production distribution, and an auto-cleaning cycle for the mixing pot. It also monitors critical parameters including water temperature, mixer speed, proofer humidity, and loaf height. Additionally, the BreadBot utilizes sensors to track bakery functions such as oven temperature, production status, and timing for loaf exits. This technology allows general stores to offer customers high-quality bread while enhancing their sales potential.

Kitchen United, Inc. is a food production facility provider that caters to restaurants by offering shared commercial kitchen spaces and business intelligence solutions. Founded in 2017 and headquartered in Pasadena, California, the company enables entrepreneurial caterers, pop-ups, mobile food vendors, and start-ups to expand their operations with minimal risk and investment. Kitchen United's facilities support food delivery and pick-up services, allowing restaurant brands to grow profitably. With locations in major cities including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, Kitchen United provides a comprehensive solution that helps food service providers maximize their business potential through access to high-quality kitchen resources and strategic insights.

Atomo Coffee Inc, founded in 2019 and headquartered in Seattle, Washington, specializes in the production of molecular coffee. The company has developed a unique process that reverse-engineers the coffee bean, allowing it to create a smooth cup of coffee using naturally derived ingredients. This innovative approach not only enhances the flavor profile but also offers a more sustainable alternative to traditional coffee production methods.

Chinova Bioworks uses a natural and effective antimicrobial chitosan polymer with broad spectrum protection.

Strella Biotechnology, Inc. is a Philadelphia-based company that designs and manufactures sensor-based devices aimed at maximizing the freshness of produce throughout the supply chain. Founded in 2018 by Jacob Jordan and Katherine Sizov, the company specializes in ethylene detection technology, which assesses the ripeness of fruit by measuring the ethylene gas emitted during ripening. This innovation helps to optimize the produce supply chain by providing critical data that reduces spoilage and enhances the management of fresh produce. Strella Biotechnology leverages its patented technology to support efficiency and maintain quality in food distribution.

The popularity of plant-based meat is rapidly growing in China; in 2020, 39% of the population were attempting to reduce their meat consumption, and 65% of them were willing to try plant-based meat to help them in this. However, many are dissatisfied with the plant-based meat options in China; Haofood’s founders discovered that this was because of the tofu-like quality of products currently available in the market. On top of that, often flexitarians and vegetarians struggle with craving comfort foods. Being the most consumed meat in the world, chicken products, such as fried chicken, are a comfort food to and missed by countless first-time vegetarians. Haofood offers a solution to these problems with its realistically textured and healthy plant-based chicken. They are the first company in the world to use peanut protein as their base, taking advantage of its potential for a strong and elastic texture. Led by a founding team of senior professionals from the food industry, who, together, hold a well-rounded skill set ranging from entrepreneurship to food technology, Haofood uses its own proprietary extrusion technology and formulation to create affordable, delicious plant-based chicken made from sustainable, non-GMO peanuts.

Believer Meats is a biotechnology company based in Jerusalem, focused on revolutionizing meat production through innovative cellular agriculture technology. Founded in 2018, the company aims to create animal-free meat by utilizing distributive manufacturing processes that produce fat and muscle cells without the need to raise or harvest animals. By prioritizing food safety and reducing ecological impact, Believer Meats seeks to provide healthier and more sustainable alternatives to traditional animal-based foods. Their technology has been developed by a team of award-winning biologists and bioengineers, complemented by the expertise of renowned chefs from Jerusalem's culinary scene, bringing a unique blend of scientific and culinary innovation to the field of alternative proteins.

Thistle is a healthy food and juice company that delivers fully-prepared, plant-forward meals to the doorsteps of its customers. It makes eating nutritious, organic, and local foods incredibly convenient and accessible. They believe that by removing the major existing hurdles to consumers (no time to make a meal; too expensive to eat healthy; bad local options), they can empower our customers to make great choices for themselves, their family, and the environment. It was founded in 2013 and is based in San Francisco, California.

Believer Meats is a biotechnology company based in Jerusalem, focused on revolutionizing meat production through innovative cellular agriculture technology. Founded in 2018, the company aims to create animal-free meat by utilizing distributive manufacturing processes that produce fat and muscle cells without the need to raise or harvest animals. By prioritizing food safety and reducing ecological impact, Believer Meats seeks to provide healthier and more sustainable alternatives to traditional animal-based foods. Their technology has been developed by a team of award-winning biologists and bioengineers, complemented by the expertise of renowned chefs from Jerusalem's culinary scene, bringing a unique blend of scientific and culinary innovation to the field of alternative proteins.

MycoTechnology is a food technology company based in Aurora, Colorado, that focuses on enhancing the flavor and nutritional value of agricultural products through fungi-based food-processing platforms. Founded in 2013, the company addresses various challenges in the food, beverage, and flavor industries by utilizing gourmet fungi and mycelial fermentation. One of its notable products, ClearTaste, is an all-natural, GMO-free, organic bitter blocker that is both Kosher and Halal certified, designed to improve the taste of various agricultural products. In addition, MycoTechnology offers myceliated chocolate and works with robusta and arabica coffee beans, developing and licensing technology to enhance their flavor profiles. By integrating these innovative solutions, the company aims to help food producers incorporate healthier ingredients and strengthen their brand associations.

Tovala is a Chicago-based company founded in 2015 that offers an innovative solution for meal preparation by combining a smart oven with a fresh meal delivery service. The Tovala oven is an internet-connected countertop steam oven designed for multi-step cooking, allowing users to prepare meals effortlessly by simply scanning a barcode. The accompanying meal service provides chef-crafted meals, ensuring that customers can enjoy healthy, home-cooked dishes without the hassle of extensive cooking. Launched in 2017, Tovala aims to simplify dinner preparation for busy individuals, making it easy to access delicious and nutritious meals.

BlueNalu, Inc. is a cellular aquaculture company based in San Diego, California, founded in 2017. It specializes in the production and marketing of cell-based seafood products, cultivating fish tissue from cells to meet the growing global demand for seafood while promoting sustainability. By utilizing innovative techniques, BlueNalu produces healthy, safe, and tasty seafood dishes that are free from plastics, pathogens, toxins, and other contaminants. The company aims to support ocean diversity and sustainability, providing consumers and restaurants with trusted seafood options that align with ethical and environmental standards.

Kitchen United, Inc. is a food production facility provider that caters to restaurants by offering shared commercial kitchen spaces and business intelligence solutions. Founded in 2017 and headquartered in Pasadena, California, the company enables entrepreneurial caterers, pop-ups, mobile food vendors, and start-ups to expand their operations with minimal risk and investment. Kitchen United's facilities support food delivery and pick-up services, allowing restaurant brands to grow profitably. With locations in major cities including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, Kitchen United provides a comprehensive solution that helps food service providers maximize their business potential through access to high-quality kitchen resources and strategic insights.

Good Eggs, Inc. is an online grocery delivery service based in San Francisco, California, that specializes in providing fresh, locally sourced produce and meal kits to customers in the Bay Area. Founded in 2011, the company offers a diverse range of products, including fruits, vegetables, dairy, meat, seafood, snacks, beverages, bakery items, and pantry essentials. Good Eggs focuses on sustainable sourcing, partnering with local farms and food producers to ensure high-quality ingredients. In addition to grocery staples, the service includes meal kits designed for various occasions, as well as a selection of wine, beer, and spirits. Through its platform, Good Eggs aims to deliver thoughtfully sourced groceries directly to consumers' homes or offices, promoting a more responsible food system.

The EVERY Company, formerly known as Clara Foods, specializes in producing animal-free proteins for the food and beverage industry. Founded in 2014 and based in South San Francisco, California, the company utilizes advanced fermentation technology to create functional and nutritional proteins derived from microorganisms. Its product line includes baking ingredients, nutritional supplements, and egg white alternatives that are free from pathogens and suitable for various culinary applications, such as cakes and meringues. The EVERY Company aims to provide a sustainable, healthier, and kinder alternative to traditional animal agriculture by decoupling protein production from animals, thereby offering consumers healthy and affordable protein options without added sugars.

MycoTechnology is a food technology company based in Aurora, Colorado, that focuses on enhancing the flavor and nutritional value of agricultural products through fungi-based food-processing platforms. Founded in 2013, the company addresses various challenges in the food, beverage, and flavor industries by utilizing gourmet fungi and mycelial fermentation. One of its notable products, ClearTaste, is an all-natural, GMO-free, organic bitter blocker that is both Kosher and Halal certified, designed to improve the taste of various agricultural products. In addition, MycoTechnology offers myceliated chocolate and works with robusta and arabica coffee beans, developing and licensing technology to enhance their flavor profiles. By integrating these innovative solutions, the company aims to help food producers incorporate healthier ingredients and strengthen their brand associations.