Rich Products Ventures

Phytolon Ltd is a company based in Misgav, Israel, specializing in the development of natural food colorants. Founded in 2000, Phytolon utilizes a novel fermentation technology that employs baker's yeast cells as biofactories to produce high-quality, plant-based food colors. This innovative approach offers a healthy alternative to synthetic food dyes, providing food manufacturers with safe, cost-effective, and stable all-natural color solutions. The company's mission is to leverage scientific advancements to promote human health and environmental sustainability in the food industry.

Marqii is a digital operations platform that enables hospitality businesses, including restaurants, bars, dispensaries, and coffee shops, to manage their online presence effectively. The company provides a user-friendly dashboard that allows clients to control their online information, menus, listings, and customer reviews. By partnering with over 80 online publishers such as Google, Facebook, and Yelp, Marqii helps businesses publish their promotional offers and specials directly to consumers, enhancing visibility and attracting more customers. With a client base of more than 3,000 establishments, Marqii streamlines the process of updating and managing business information, ultimately assisting hospitality operators in saving time, improving search rankings, and understanding customer preferences. Based in the United States, Marqii focuses on empowering local businesses to maximize their marketing efforts in a competitive environment.

Founded in 1998, Wilkinson Baking Company specializes in designing and manufacturing fully-automated bread-making machines. Its flagship product, BreadBot, uses advanced robotics and software to automate the process of producing fresh, all-natural bread in grocery stores with minimal labor.

Kitchen United, Inc. is a food production company based in Pasadena, California, founded in 2017. It specializes in offering shared commercial kitchen spaces designed for restaurants, catering services, pop-ups, mobile food vendors, and startups. By providing turnkey solutions and business intelligence resources, Kitchen United enables food service providers to expand their operations with minimal financial risk. The company facilitates food production for pick-up and delivery, catering to the growing demand for convenient dining options. Kitchen United operates multiple locations across major cities, including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, thereby supporting a diverse range of culinary entrepreneurs in realizing their business potential.

Atomo Coffee Inc, founded in 2019 and based in Seattle, Washington, specializes in the development of molecular coffee. The company has innovatively reverse-engineered the coffee bean to produce a smooth cup of coffee using naturally derived ingredients. This approach aims to offer a more sustainable alternative to traditional coffee production methods, addressing environmental concerns associated with coffee cultivation. By focusing on sustainability and quality, Atomo Coffee is positioned to disrupt the conventional coffee market with its unique product offerings.

Chinova Bioworks develops natural antimicrobial solutions based on a chitosan polymer derived from fungal-sourced technology, offering broad-spectrum protection to extend the shelf life of juices and other products. The company targets the beverage industry and broader markets, including foods, cosmetics, and personal care items, with a natural preservative designed to reduce spoilage and waste. Founded in 2016 and based in Fredericton, Canada.

Strella Biotechnology, founded in 2018 and headquartered in Philadelphia, Pennsylvania, focuses on enhancing the freshness of produce throughout the supply chain. The company specializes in designing and manufacturing sensors that detect ethylene gas, a key indicator of ripeness in fruits. By measuring ethylene production, Strella's technology helps optimize freshness and minimize spoilage. The company leverages its proprietary sensing technology to provide valuable data for improving supply chain management in the food industry.

HaoFood is a pioneering company in the plant-based meat sector, specifically focused on developing realistic and delicious plant-based chicken products. The company's founders identified a gap in the market, noting consumer dissatisfaction with existing offerings that often had a tofu-like texture. With a significant portion of the Chinese population seeking to reduce meat consumption, HaoFood addresses this demand by utilizing peanut protein as the primary ingredient, which allows for a strong and elastic texture that mimics traditional chicken products. This innovation not only caters to the taste preferences of flexitarians and vegetarians but also aims to provide a satisfying alternative to comfort foods like fried chicken. Led by a team of seasoned professionals with expertise in entrepreneurship and food technology, HaoFood employs proprietary extrusion technology and formulation to produce affordable and sustainable plant-based chicken options, contributing to a growing trend of healthier eating in China.

Future Meat Technologies is a Jerusalem-based biotechnology company developing distributive manufacturing technology to produce cultured meat directly from animal cells, eliminating the need to raise or harvest livestock. Its approach enables meat production through decentralized manufacturing of fat and muscle cells, with the aim of scalable, cost-efficient production and reduced environmental impact.

Thistle, established in 2013 and headquartered in San Francisco, specializes in delivering ready-to-eat, plant-based meals, snacks, and cold-pressed juices directly to customers. Its offerings are nutritious, gourmet, and sourced locally and organically, making healthy eating convenient and accessible.

Future Meat Technologies is a Jerusalem-based biotechnology company developing distributive manufacturing technology to produce cultured meat directly from animal cells, eliminating the need to raise or harvest livestock. Its approach enables meat production through decentralized manufacturing of fat and muscle cells, with the aim of scalable, cost-efficient production and reduced environmental impact.

MycoTechnology is a food technology company based in Aurora, Colorado, that specializes in utilizing fungi-based food-processing platforms to enhance the flavor and nutritional value of agricultural products. Incorporated in 2013, the company addresses challenges in the food, beverage, and flavor industries through innovative solutions. One of its key products, ClearTaste, is an all-natural, GMO-free, organic bitter blocker that is both Kosher and Halal certified, designed to improve the flavor profile of various agricultural offerings. Additionally, MycoTechnology engages in the fermentation of agricultural products using gourmet fungi, producing items such as myceliated chocolate and enhanced coffee beans. The company also develops and licenses technology aimed at naturally improving the flavor characteristics of robusta and arabica coffee, thereby enabling food producers to incorporate healthier ingredients and strengthen brand association.

Tovala is a Chicago-based company that offers a unique combination of a smart oven and a fresh meal delivery service, aiming to simplify dinner preparation for busy individuals. Founded in 2015 and launched in 2017, Tovala's system features an internet-connected countertop steam oven designed for multi-step cooking, paired with gourmet chef-prepared meals. This innovative approach allows users to enjoy healthy, home-cooked meals with minimal effort, requiring only the scanning of a barcode to initiate the cooking process. Tovala's service addresses the growing demand for convenient and nutritious meal solutions in today’s fast-paced lifestyle.

BlueNalu cultivates seafood products from fish cells using vertical farming methods. Established in 2017, it aims to provide sustainable, high-quality alternatives to conventionally sourced seafood.

Kitchen United, Inc. is a food production company based in Pasadena, California, founded in 2017. It specializes in offering shared commercial kitchen spaces designed for restaurants, catering services, pop-ups, mobile food vendors, and startups. By providing turnkey solutions and business intelligence resources, Kitchen United enables food service providers to expand their operations with minimal financial risk. The company facilitates food production for pick-up and delivery, catering to the growing demand for convenient dining options. Kitchen United operates multiple locations across major cities, including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, thereby supporting a diverse range of culinary entrepreneurs in realizing their business potential.

Good Eggs, Inc. is an online grocery delivery service based in San Francisco, California, founded in 2011. The company specializes in providing a diverse range of products, including fresh, local produce, meal kits, grocery staples, and beverages such as wine and beer. Good Eggs emphasizes thoughtfully sourced, sustainable ingredients, offering items like dairy products, meats, seafood, snacks, pantry essentials, and health and home goods. By focusing on quality and local sourcing, Good Eggs aims to deliver an exceptional grocery shopping experience, allowing customers to conveniently order fresh food and have it delivered directly to their homes or offices in the San Francisco Bay Area.

The EVERY Company, formerly known as Clara Foods, specializes in producing animal-free proteins for the food and beverage industry. Founded in 2014 and based in South San Francisco, California, the company utilizes advanced fermentation technology to create functional and nutritional proteins derived from microorganisms. Its product line includes baking ingredients, nutritional supplements, and egg white alternatives that are free from pathogens and suitable for various culinary applications, such as cakes and meringues. The EVERY Company aims to provide a sustainable, healthier, and kinder alternative to traditional animal agriculture by decoupling protein production from animals, thereby offering consumers healthy and affordable protein options without added sugars.

MycoTechnology is a food technology company based in Aurora, Colorado, that specializes in utilizing fungi-based food-processing platforms to enhance the flavor and nutritional value of agricultural products. Incorporated in 2013, the company addresses challenges in the food, beverage, and flavor industries through innovative solutions. One of its key products, ClearTaste, is an all-natural, GMO-free, organic bitter blocker that is both Kosher and Halal certified, designed to improve the flavor profile of various agricultural offerings. Additionally, MycoTechnology engages in the fermentation of agricultural products using gourmet fungi, producing items such as myceliated chocolate and enhanced coffee beans. The company also develops and licenses technology aimed at naturally improving the flavor characteristics of robusta and arabica coffee, thereby enabling food producers to incorporate healthier ingredients and strengthen brand association.

Byte Foods, Inc. is a company based in San Rafael, California, that specializes in manufacturing automatic vending machines and refrigerators designed to serve food on-site at businesses. Founded in 2015, the company operates primarily in the San Francisco Bay Area and focuses on distributing food products for corporate clients. Byte Foods utilizes IoT-enabled fridges to enhance workplace dining experiences, offering a variety of fresh and healthy meals from local food brands. As of January 2020, Byte Foods operates as a subsidiary of Oh My Green, Inc., further expanding its reach in the food service sector.