Rich Products Ventures

Phytolon Ltd, founded in 2000 and based in Misgav, Israel, specializes in the development of natural food colorants. The company has established a novel and sustainable technology that utilizes fermentation processes with baker’s yeast cells as biofactories to produce high-quality, plant-based food colors. This innovative approach provides a healthy alternative to synthetic food dyes, offering food manufacturers safe, cost-effective, and stable all-natural colors. Phytolon is dedicated to promoting human health and environmental sustainability through scientific advancement in the food color industry.

Marqii operates a digital platform that assists hospitality businesses in managing their online presence and promotional advertising. By enabling local establishments such as restaurants, bars, dispensaries, and coffee shops to control their menus, location data, and special offers, Marqii empowers clients to engage directly with potential customers. The platform integrates with over 80 online publishers, including major platforms like Google, Facebook, and Yelp, allowing business owners to update their information easily from a single dashboard. With more than 3,000 hospitality businesses utilizing Marqii, the service helps them save time, improve search rankings, attract more guests, and gain insights into customer preferences.

Wilkinson Baking Company, founded in 1998 and headquartered in Walla Walla, Washington, specializes in the design and manufacture of automated bread-making machines. The company's flagship product, the BreadBot, is transforming the bread industry by enabling the automatic production of fresh, all-natural bread. This innovative baking system is equipped with features such as an autostart option, even production distribution, and an auto-cleaning cycle for the mixing pot. It also monitors critical parameters including water temperature, mixer speed, proofer humidity, and loaf height. Additionally, the BreadBot utilizes sensors to track bakery functions such as oven temperature, production status, and timing for loaf exits. This technology allows general stores to offer customers high-quality bread while enhancing their sales potential.

Kitchen United, Inc. is a food production company based in Pasadena, California, founded in 2017. It specializes in offering shared commercial kitchen spaces designed for restaurants, catering services, pop-ups, mobile food vendors, and startups. By providing turnkey solutions and business intelligence resources, Kitchen United enables food service providers to expand their operations with minimal financial risk. The company facilitates food production for pick-up and delivery, catering to the growing demand for convenient dining options. Kitchen United operates multiple locations across major cities, including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, thereby supporting a diverse range of culinary entrepreneurs in realizing their business potential.

Atomo Coffee Inc, founded in 2019 and headquartered in Seattle, Washington, specializes in the production of molecular coffee. The company has developed a unique process that reverse-engineers the coffee bean, allowing it to create a smooth cup of coffee using naturally derived ingredients. This innovative approach not only enhances the flavor profile but also offers a more sustainable alternative to traditional coffee production methods.

Chinova Bioworks Inc. specializes in developing natural antimicrobials for the beverage industry, focusing on enhancing the shelf life of fresh juices. Founded in 2016 and based in Fredericton, Canada, the company utilizes a chitosan polymer derived from fungal-sourced technology, specifically natural fibers from mushrooms. This broad-spectrum preservative effectively protects products from spoilage while remaining a healthy, natural ingredient suitable for use in foods, beverages, cosmetics, and personal care items. By providing manufacturers with a solution to improve product quality and freshness, Chinova Bioworks aims to increase consumer satisfaction and reduce food waste.

Strella Biotechnology, Inc. is a Philadelphia-based company that designs and manufactures sensor-based devices aimed at maximizing the freshness of produce throughout the supply chain. Founded in 2018 by Jacob Jordan and Katherine Sizov, the company specializes in ethylene detection technology, which assesses the ripeness of fruit by measuring the ethylene gas emitted during ripening. This innovation helps to optimize the produce supply chain by providing critical data that reduces spoilage and enhances the management of fresh produce. Strella Biotechnology leverages its patented technology to support efficiency and maintain quality in food distribution.

Haofood is a pioneering company in the plant-based meat sector, specifically focusing on realistic and nutritious chicken alternatives made from peanut protein. With the growing interest in reducing meat consumption in China, where many consumers are dissatisfied with existing plant-based options, Haofood addresses these concerns by offering a product that emulates the texture and taste of traditional chicken. The company’s unique approach utilizes proprietary extrusion technology to create a plant-based chicken that appeals to both flexitarians and vegetarians, particularly those longing for comfort foods like fried chicken. Founded by experienced professionals in the food industry, Haofood combines expertise in entrepreneurship and food technology to produce affordable and sustainable meat alternatives, fulfilling a crucial demand in the market for innovative plant-based foods.

Believer Meats is a biotechnology company based in Jerusalem, focused on revolutionizing meat production through innovative cellular agriculture technology. Founded in 2018, the company aims to create animal-free meat by utilizing distributive manufacturing processes that produce fat and muscle cells without the need to raise or harvest animals. By prioritizing food safety and reducing ecological impact, Believer Meats seeks to provide healthier and more sustainable alternatives to traditional animal-based foods. Their technology has been developed by a team of award-winning biologists and bioengineers, complemented by the expertise of renowned chefs from Jerusalem's culinary scene, bringing a unique blend of scientific and culinary innovation to the field of alternative proteins.

Thistle Health Inc. is a San Francisco-based company that specializes in preparing and delivering ready-to-eat, plant-forward meals, snacks, and cold-pressed juices. Founded in 2013, Thistle focuses on providing nutritious, organic, and locally-sourced food options to enhance convenience and accessibility for consumers. The company aims to address common barriers to healthy eating, such as lack of time, high costs, and inadequate local options, thereby empowering customers to make better dietary choices for themselves, their families, and the environment.

Believer Meats is a biotechnology company based in Jerusalem, focused on revolutionizing meat production through innovative cellular agriculture technology. Founded in 2018, the company aims to create animal-free meat by utilizing distributive manufacturing processes that produce fat and muscle cells without the need to raise or harvest animals. By prioritizing food safety and reducing ecological impact, Believer Meats seeks to provide healthier and more sustainable alternatives to traditional animal-based foods. Their technology has been developed by a team of award-winning biologists and bioengineers, complemented by the expertise of renowned chefs from Jerusalem's culinary scene, bringing a unique blend of scientific and culinary innovation to the field of alternative proteins.

MycoTechnology is a food technology company based in Aurora, Colorado, that focuses on enhancing the flavor and nutritional value of agricultural products through fungi-based food-processing platforms. Founded in 2013, the company addresses various challenges in the food, beverage, and flavor industries by utilizing gourmet fungi and mycelial fermentation. One of its notable products, ClearTaste, is an all-natural, GMO-free, organic bitter blocker that is both Kosher and Halal certified, designed to improve the taste of various agricultural products. In addition, MycoTechnology offers myceliated chocolate and works with robusta and arabica coffee beans, developing and licensing technology to enhance their flavor profiles. By integrating these innovative solutions, the company aims to help food producers incorporate healthier ingredients and strengthen their brand associations.

Tovala is a Chicago-based company that offers a unique combination of a smart oven and a fresh meal delivery service, aiming to simplify dinner preparation for busy individuals. Founded in 2015 and launched in 2017, Tovala's system features an internet-connected countertop steam oven designed for multi-step cooking, paired with gourmet chef-prepared meals. This innovative approach allows users to enjoy healthy, home-cooked meals with minimal effort, requiring only the scanning of a barcode to initiate the cooking process. Tovala's service addresses the growing demand for convenient and nutritious meal solutions in today’s fast-paced lifestyle.

BlueNalu, Inc. is a cellular aquaculture company based in San Diego, California, founded in 2017. It specializes in the production and marketing of cell-based seafood products, cultivating fish tissue from cells to meet the growing global demand for seafood while promoting sustainability. By utilizing innovative techniques, BlueNalu produces healthy, safe, and tasty seafood dishes that are free from plastics, pathogens, toxins, and other contaminants. The company aims to support ocean diversity and sustainability, providing consumers and restaurants with trusted seafood options that align with ethical and environmental standards.

Kitchen United, Inc. is a food production company based in Pasadena, California, founded in 2017. It specializes in offering shared commercial kitchen spaces designed for restaurants, catering services, pop-ups, mobile food vendors, and startups. By providing turnkey solutions and business intelligence resources, Kitchen United enables food service providers to expand their operations with minimal financial risk. The company facilitates food production for pick-up and delivery, catering to the growing demand for convenient dining options. Kitchen United operates multiple locations across major cities, including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, thereby supporting a diverse range of culinary entrepreneurs in realizing their business potential.

Good Eggs, Inc. is an online grocery delivery service based in San Francisco, California, that specializes in providing fresh, locally sourced produce and meal kits to customers in the Bay Area. Founded in 2011, the company offers a diverse range of products, including fruits, vegetables, dairy, meat, seafood, snacks, beverages, bakery items, and pantry essentials. Good Eggs focuses on sustainable sourcing, partnering with local farms and food producers to ensure high-quality ingredients. In addition to grocery staples, the service includes meal kits designed for various occasions, as well as a selection of wine, beer, and spirits. Through its platform, Good Eggs aims to deliver thoughtfully sourced groceries directly to consumers' homes or offices, promoting a more responsible food system.

The EVERY Company, formerly known as Clara Foods, specializes in producing animal-free proteins for the food and beverage industry. Founded in 2014 and based in South San Francisco, California, the company utilizes advanced fermentation technology to create functional and nutritional proteins derived from microorganisms. Its product line includes baking ingredients, nutritional supplements, and egg white alternatives that are free from pathogens and suitable for various culinary applications, such as cakes and meringues. The EVERY Company aims to provide a sustainable, healthier, and kinder alternative to traditional animal agriculture by decoupling protein production from animals, thereby offering consumers healthy and affordable protein options without added sugars.

MycoTechnology is a food technology company based in Aurora, Colorado, that focuses on enhancing the flavor and nutritional value of agricultural products through fungi-based food-processing platforms. Founded in 2013, the company addresses various challenges in the food, beverage, and flavor industries by utilizing gourmet fungi and mycelial fermentation. One of its notable products, ClearTaste, is an all-natural, GMO-free, organic bitter blocker that is both Kosher and Halal certified, designed to improve the taste of various agricultural products. In addition, MycoTechnology offers myceliated chocolate and works with robusta and arabica coffee beans, developing and licensing technology to enhance their flavor profiles. By integrating these innovative solutions, the company aims to help food producers incorporate healthier ingredients and strengthen their brand associations.

Byte Foods, Inc. is a company based in San Rafael, California, that specializes in manufacturing automatic vending machines and refrigerators designed to serve food on-site at businesses. Founded in 2015, the company operates primarily in the San Francisco Bay Area and focuses on distributing food products for corporate clients. Byte Foods utilizes IoT-enabled fridges to enhance workplace dining experiences, offering a variety of fresh and healthy meals from local food brands. As of January 2020, Byte Foods operates as a subsidiary of Oh My Green, Inc., further expanding its reach in the food service sector.