Channel 4 Ventures

Fy! is an AI-powered online marketplace specializing in art, home decor, and lifestyle products. The company offers a diverse range of items, including wall art, furniture, lighting, rugs, and various home accessories, all aimed at making stylish living more accessible. Fy! emphasizes quality and affordability, providing users with the opportunity to enhance their living spaces. The platform also features free shipping, ensuring a convenient shopping experience for customers looking to refresh their homes with unique and trendy decor.

Vinterior is an online marketplace dedicated to the discovery, purchase, and sourcing of vintage and antique furniture. The platform facilitates the buying and selling of pre-owned and upcycled vintage items, including furniture, textiles, and lampshades. Vinterior enables customers to recreate period styles in their homes or workspaces, catering to a range of tastes, budgets, and lifestyles. Through its comprehensive offerings, the company connects buyers and sellers, fostering an appreciation for unique, historical pieces.

My Bespoke Room Limited is an innovative online platform based in London, specializing in professional interior design and personal shopping services. Incorporated in 2013, it offers a unique double-sided approach that connects consumers with highly rated interior designers. My Bespoke Room is distinguished as the top-rated interior design professional in the UK, recognized for its commitment to making beautiful home design accessible at affordable prices. Clients receive personalized design packages tailored to their style and budget, with a streamlined shopping experience facilitated through the company's proprietary technology. The design process typically takes two to three weeks, allowing clients to achieve their desired aesthetics without the extensive search for products. Additionally, the platform supports interior designers through a specialized SaaS solution, enabling them to efficiently manage and grow their businesses. In June 2022, My Bespoke Room was acquired by Michael Bruce, the founder of Purple Bricks and Boomin, further enhancing its market presence.

Swyft is a manufacturer and retailer of home furnishing products, specializing in a diverse range of items including sofas, beds, ottomans, stools, mattresses, and sofa beds. The company focuses on delivering comfort quickly while maintaining a commitment to environmental sustainability. Swyft's offerings feature various designs and styles, incorporating quality materials such as solid wood legs and foam-filled cushions. This approach allows customers to select products that align with their home aesthetics and lifestyle needs.

COAT is a sustainable paint company that focuses on transforming the home decorating experience. Since its inception, COAT has maintained a carbon-neutral status, emphasizing its commitment to environmental responsibility. The company develops innovative paint coating products made from high-quality raw materials, including quality pigments, resin, and high-grade titanium dioxide. These products cater to various surfaces such as walls, ceilings, kitchens, bathrooms, wood, and exteriors. COAT aims to provide customers with sustainable materials that promote zero-waste production, thereby redefining how individuals approach purchasing paint for their homes.

Eve Sleep plc, established in 2014 and headquartered in London, is a direct-to-consumer sleep brand operating in the UK, Ireland, Europe, and internationally. The company specialises in designing, branding, marketing, and selling a range of sleep products, including mattresses, bed frames, pillows, bedding, and sleep accessories, as well as child and baby cot mattresses and bedding. Eve Sleep differentiates itself by challenging industry norms and advocating for fairness, offering luxury sleep solutions through retail partnerships and its online platform.

Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.