Choice Hotels International

Choice Hotels International is a hospitality franchisor that provides a wide range of lodging options through its diverse portfolio of 22 brands, catering to both business and leisure travelers. With over 7,500 hotels and approximately 633,000 rooms across 46 countries, the company primarily operates in the economy and midscale segments. The largest brands, Comfort Inn and Comfort Suites, account for a significant portion of the company's domestic room inventory, while newer lifestyle brands like Ascend and Cambria contribute to its growth. In August 2022, Choice Hotels completed its acquisition of Radisson, adding around 70,000 rooms to its portfolio. The company generates all of its revenue through franchising, with the United States representing 79% of its total room count in 2023.