Circularity Capital

Circularity Capital, established in 2015, is a private equity firm headquartered in Edinburgh, United Kingdom. The company specializes in growth-stage investments, focusing on small and medium-sized enterprises (SMEs) operating within the circular economy across Europe. Circularity Capital targets businesses engaged in maintenance, repair, refurbishment, remanufacturing, hire, or leasing, and those leveraging software and technology to enhance asset productivity. The firm typically invests between £1 million and £5 million per company, supporting these enterprises to decouple growth from resource constraints and drive competitive advantage.

Marius Araldsen

Investment Analyst

Maximilian Bork

Investment Associate

Jenny Boyd

CFO

Anders Brejner

Investment Director

Jamie Butterworth

Co-Founding Partner and Investment Committee Member

David Currie

General Partner Advisory Committee

Andrew Eadie

Senior Investment Associate

Nicola Keen

Operating Principal

Sonia Medina

General Partner and Advisory Committee Member

Ian Nolan

Co-Founding Partner and Chair of Investment Committee

Shiri Tsal Sela

Investment Analyst

Arjune Shukla

Senior Investment Associate

Deanna Zhang

Investment Director

22 past transactions

Rebike Mobility

Venture Round in 2024
rebike1 GmbH, established in 2018 and located in Krailling, Germany, operates a platform for buying and selling used electric bikes (e-bikes). The company sources new e-bikes from prominent manufacturers such as Winora/Haibike, Husqvarna, Flyer, KTM, and Orbea, which are rented to businesses and consumers before being refurbished and sold with a two-year warranty. Additionally, rebike1 acquires used e-bikes from rental stations and retailers, refurbishes them, and markets them to consumers. In Oberstdorf, a popular tourist destination near Munich, rebike1 manages the largest e-bike rental station in the region. The company, which employs 18 people, is expanding its rental services under the brand ebike1verleih in collaboration with local bike shops in various tourist areas.

Grover

Venture Round in 2024
Grover is an online platform that allows consumers to rent a wide variety of tech products through monthly subscriptions. With a catalog of over 3,000 items, Grover offers access to smartphones, laptops, VR gear, wearables, and smart home appliances. The company's business model emphasizes sustainability by refurbishing and re-circulating returned products, thereby extending their lifespan and minimizing electronic waste. By enabling users to rent instead of purchase, Grover provides an affordable alternative for accessing consumer electronics. The company operates in multiple markets, including the United States, Germany, Austria, the Netherlands, and Spain.

TrusTrace

Series B in 2024
TrusTrace operates a traceability as a service platform designed to enhance transparency and compliance in the fashion supply chain. Founded in 2016 and based in Stockholm, Sweden, with an additional location in Coimbatore, India, the company offers a suite of tools to support product traceability and environmental management. Its primary offerings include T-Tracem, which tracks products from fiber to garment; T-CET, a customer engagement tool; I-CAT, which helps manage the environmental footprint; T-VeM for vendor management; T-BlockS, a blockchain solution for enhanced traceability and collaboration; and T-EMS, an evidence management tool. TrusTrace's technology enables global brands and suppliers to standardize the collection, digitization, and sharing of reliable supply chain data, allowing them to substantiate product claims and ensure regulatory compliance effectively.

Matsmart

Series D in 2023
Matsmart Scandinavia AB is an online platform based in Skogås, Sweden, that specializes in selling surplus food products. Founded in 2014 by Karl Andersson, Erik Södergren, and Ulf Skagerström, the company aims to combat food waste by offering items that might otherwise be discarded due to reasons such as packaging changes or approaching expiration dates. Matsmart has experienced significant growth since its inception, expanding its operations to Norway and Finland and achieving recurring revenues of SEK 200 million. In 2017 alone, the company successfully saved 2,022 tonnes of food from being wasted. By providing a marketplace for discounted groceries and personal care products, Matsmart enables suppliers to move surplus inventory while helping to reduce overall food wastage.

Motatos

Venture Round in 2023
Motatos is an online retailer based in Berlin, Germany, that specializes in selling long-life household goods, including pantry items, beverages, snacks, toiletries, and pet food. Founded in 2014, the company sources its products from surplus inventory of large producers, offering them to consumers at reduced prices. By focusing on surplus food, Motatos not only provides cost-effective shopping options but also contributes to reducing food waste, thereby limiting the amount of unsold products that end up in landfills. The business combines a commitment to sustainability with a consumer-friendly approach, making it a notable player in the online retail market.

Cemasys.com

Private Equity Round in 2023
Cemasys.com is a consultancy firm focused on sustainability and environmental social governance. The company specializes in carbon data management, offering services that include data gathering, advanced analysis, and strategy development. Cemasys.com assists organizations in setting and achieving meaningful emission reduction targets, which are integral to their sustainability strategies. Additionally, the firm provides services for carbon offsetting and supports clients in complying with EU taxonomy requirements. Through its comprehensive approach, Cemasys.com aims to empower businesses to navigate the complexities of sustainability and enhance their environmental impact.

Winnow

Series C in 2023
Winnow Solutions Ltd., established in 2013 and based in London, UK, specializes in reducing food waste for the food service industry. It offers AI-driven tools that measure and analyze waste from kitchens and customer plates, helping restaurants and chefs optimize production processes, cut waste by half, and enhance sustainability.

Cerafiltec

Private Equity Round in 2022
Cerafiltec, established in 1993 in Dubai, United Arab Emirates, specializes in filtration technology, particularly focusing on wastewater treatment using ceramic flat membranes. The company provides essential engineering design and operational services, allowing local partners to deliver competitive and reliable treatment solutions to their end customers. Cerafiltec's innovative technology supports clients in water and sewage treatment applications, ensuring effective filtration and contributing to sustainable water management practices.

Bike Club

Series B in 2022
Bike Club is a platform that provides an innovative solution for parents seeking affordable and sustainable cycling options for their children. The company offers a monthly subscription service for lightweight, high-quality bikes that can be exchanged as children grow. This flexible model allows parents to hire bikes without a significant initial investment, enabling them to conveniently manage their children's cycling needs as they grow. Customers have the option to own, exchange, or return the bikes at any time, making the process both cost-effective and practical.

Rebike Mobility

Venture Round in 2022
rebike1 GmbH, established in 2018 and located in Krailling, Germany, operates a platform for buying and selling used electric bikes (e-bikes). The company sources new e-bikes from prominent manufacturers such as Winora/Haibike, Husqvarna, Flyer, KTM, and Orbea, which are rented to businesses and consumers before being refurbished and sold with a two-year warranty. Additionally, rebike1 acquires used e-bikes from rental stations and retailers, refurbishes them, and markets them to consumers. In Oberstdorf, a popular tourist destination near Munich, rebike1 manages the largest e-bike rental station in the region. The company, which employs 18 people, is expanding its rental services under the brand ebike1verleih in collaboration with local bike shops in various tourist areas.

Lendis

Series A in 2022
Lendis GmbH, founded in 2018 and based in Berlin, Germany, specializes in providing a digital rental service for office infrastructure, including furniture and electronics. The company offers a range of products, such as desks, chairs, laptops, and smartphones, allowing clients to rent equipment on flexible terms. Users can choose to return items after three months or opt for long-term rentals. Lendis also provides a software-as-a-service (SaaS) solution, facilitating the management of employees' equipment in a hybrid working environment. This comprehensive approach has enabled Lendis to equip over 100,000 employees across more than 1,000 companies, helping businesses streamline device management and optimize their IT resources.

P2i

Private Equity Round in 2021
P2i Limited is a leading provider of liquid repellent nano-coating technology, specializing in pulsed plasma deposition processes that create hydrophobic coatings for various materials. Founded in 2003 and headquartered in Abingdon, United Kingdom, P2i offers innovative solutions that enhance the performance of products across multiple industries, including electronics, lifestyle, life sciences, filtration, energy, and military applications. The company's cutting-edge coatings enable surfaces to repel liquids, allowing them to bead up and roll off without altering the original appearance or texture of the materials. P2i serves a global market, with processing facilities in the United States, an office in Singapore, and applications centers in China, helping original equipment manufacturers (OEMs) protect their products from water damage and other liquid exposure.

Grover

Series B in 2021
Grover is an online platform that allows consumers to rent a wide variety of tech products through monthly subscriptions. With a catalog of over 3,000 items, Grover offers access to smartphones, laptops, VR gear, wearables, and smart home appliances. The company's business model emphasizes sustainability by refurbishing and re-circulating returned products, thereby extending their lifespan and minimizing electronic waste. By enabling users to rent instead of purchase, Grover provides an affordable alternative for accessing consumer electronics. The company operates in multiple markets, including the United States, Germany, Austria, the Netherlands, and Spain.

Grover

Series B in 2021
Grover is an online platform that allows consumers to rent a wide variety of tech products through monthly subscriptions. With a catalog of over 3,000 items, Grover offers access to smartphones, laptops, VR gear, wearables, and smart home appliances. The company's business model emphasizes sustainability by refurbishing and re-circulating returned products, thereby extending their lifespan and minimizing electronic waste. By enabling users to rent instead of purchase, Grover provides an affordable alternative for accessing consumer electronics. The company operates in multiple markets, including the United States, Germany, Austria, the Netherlands, and Spain.

PackBenefit

Private Equity Round in 2021
PackBenefit is a European company that specializes in high-performance fiber-based food packaging. It designs and manufactures recyclable and compostable cellulose trays, catering to the commercial food industry, including fresh food and food-to-go markets. The company offers a variety of products, such as trays, films, and sealers, all produced using its patented thermoforming-coating production process. By focusing on ecological packaging solutions, PackBenefit provides clients with viable alternatives to traditional plastic packaging, promoting sustainability in the food sector.

Shark Solutions

Venture Round in 2020
Shark Solutions A/S, based in Denmark, is a leading innovator in the cleantech sector, specializing in the recycling of post-consumer laminated polyvinyl butyral (PVB) and glass from windshields and laminated architectural glass. The company operates PVB recycling factories across Europe and plans to expand to the USA, where it produces PVB for various industrial applications sold globally. Shark Solutions has pioneered technology that efficiently recovers PVB from waste materials, establishing markets for the recycled product. In addition to PVB recycling, the company provides mobile glass separation systems designed for the recycling of windshields and other laminated glass. Their technology also extends to the recycling of gypsum boards and solar panels, enhancing their commitment to sustainable practices.

Winnow

Series B in 2019
Winnow Solutions Ltd., established in 2013 and based in London, UK, specializes in reducing food waste for the food service industry. It offers AI-driven tools that measure and analyze waste from kitchens and customer plates, helping restaurants and chefs optimize production processes, cut waste by half, and enhance sustainability.

Grover

Series A in 2019
Grover is an online platform that allows consumers to rent a wide variety of tech products through monthly subscriptions. With a catalog of over 3,000 items, Grover offers access to smartphones, laptops, VR gear, wearables, and smart home appliances. The company's business model emphasizes sustainability by refurbishing and re-circulating returned products, thereby extending their lifespan and minimizing electronic waste. By enabling users to rent instead of purchase, Grover provides an affordable alternative for accessing consumer electronics. The company operates in multiple markets, including the United States, Germany, Austria, the Netherlands, and Spain.

ZigZag Global

Series A in 2019
ZigZag Global is a software platform designed to assist retailers in managing returns on a global scale. The platform evaluates returned products and offers various services, including consolidation, refurbishment, local redistribution, recycling, destruction, and reselling of stock, all based on revenue-sharing agreements. ZigZag operates a network of over 200 local warehouses across 130 countries, allowing for expedited refunds to customers. E-commerce consumers can initiate returns through an intuitive portal, with the process taking less than a minute. Items can be returned via post, lockers, or couriers from more than 300,000 locations. Once returned, products are processed at local warehouses for grading and refurbishment, facilitating quicker reintegration into the supply chain. Customers benefit from refunds within 24 hours, and returned goods can be re-fulfilled, donated, destroyed, or resold through various marketplaces. Founded in 2014 by Al Gerrie and Laurence Guy, ZigZag is headquartered in London and has received multiple awards for its innovative approach to returns management.

Grover

Series A in 2018
Grover is an online platform that allows consumers to rent a wide variety of tech products through monthly subscriptions. With a catalog of over 3,000 items, Grover offers access to smartphones, laptops, VR gear, wearables, and smart home appliances. The company's business model emphasizes sustainability by refurbishing and re-circulating returned products, thereby extending their lifespan and minimizing electronic waste. By enabling users to rent instead of purchase, Grover provides an affordable alternative for accessing consumer electronics. The company operates in multiple markets, including the United States, Germany, Austria, the Netherlands, and Spain.

Winnow

Series A in 2017
Winnow Solutions Ltd., established in 2013 and based in London, UK, specializes in reducing food waste for the food service industry. It offers AI-driven tools that measure and analyze waste from kitchens and customer plates, helping restaurants and chefs optimize production processes, cut waste by half, and enhance sustainability.
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