Claritas
Claritas, Inc. is a market research company based in San Diego, California, that specializes in providing marketing information resources and solutions for businesses involved in consumer and business-to-business marketing. Founded in 1971, it offers a comprehensive suite of services including market analysis software tools, consulting services focused on segmentation and demographics, and direct marketing services. The company provides consumer and business targeting solutions, site analysis tools that integrate maps and models, and media strategy solutions to help clients effectively communicate their market value to advertisers. Claritas serves a diverse range of industries, including financial services, media, retail, automotive, and education, utilizing proprietary consumer segmentation algorithms to deliver insights into consumer behavior, enabling marketers to optimize their strategies and improve engagement with their target audiences.
ArtsAI
Acquisition in 2023
ArtsAI specializes in adaptive marketing automation technology that leverages an interconnected artificial intelligence marketing stack to enhance digital marketing efforts. This technology performs a variety of marketing functions, including customer acquisition, user retention, retargeting, re-engagement, app monetization, and content optimization. By optimizing the entire customer lifecycle, ArtsAI dramatically increases efficiency as users navigate different stages of their digital experiences. The platform allows brands and publishers to adapt creative content and refine audience targeting across various channels, including programmatic exchanges, social media, and their own digital properties. This approach ensures a hyper-relevant consumer dialogue that aligns with the customer’s prior interactions with the brand. Notable clients of ArtsAI include companies such as Pandora, Lyft, Wish, Match, TurboTax, and King.
AcquireWeb
Acquisition in 2019
AcquireWeb, founded in 2002, specializes in audience management through its proprietary AcquireGraph Technology. This technology enables the generation and transformation of customer insights, which help marketers create actionable target audiences. The company provides a range of tools and services that allow businesses to implement effective multi-channel marketing strategies, optimizing their return on marketing investments. AcquireWeb's database intelligence and management services are particularly beneficial for Global 2000 companies, as they help lower online acquisition costs, enhance existing customer relationships, and identify new cross-sell opportunities. By focusing on delivering valuable insights, AcquireWeb empowers marketers to effectively engage with their audiences across various platforms, including email, social media, and display advertising.
Barometric Holdings
Acquisition in 2018
Barometric is a media tracking and measurement company that specializes in cross-environment media tracking and attribution. Originally created as an internal tool for AdTheorent’s digital ad network, Barometric now processes 3-4 billion ad calls daily. The company collects mobile identifications across various digital platforms to enhance marketing efficiency and improve the measurement of advertising campaigns. By providing advanced solutions in media tracking, Barometric aims to optimize the effectiveness of marketing strategies for its clients.
Geoscape
Acquisition in 2018
Geoscape specializes in providing actionable business intelligence through a combination of unique data, technology, and analytical services. The company focuses on helping clients identify high-growth opportunities within culturally diverse markets in the U.S., Canada, and Europe. Geoscape offers a range of services, including self-service online platforms that are rich in data and full-service analytics and consulting solutions. Their clients primarily subscribe to these online systems, while some also benefit from additional analytics and customized consulting services. By fostering collaborative partnerships with their clients, Geoscape aims to deliver significant growth and achieve high levels of customer satisfaction through dedicated service and support.
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