Claritas

Claritas, Inc. is a market research company based in San Diego, California, that specializes in providing marketing information resources and solutions for businesses involved in consumer and business-to-business marketing. Founded in 1971, it offers a comprehensive suite of services including market analysis software tools, consulting services focused on segmentation and demographics, and direct marketing services. The company provides consumer and business targeting solutions, site analysis tools that integrate maps and models, and media strategy solutions to help clients effectively communicate their market value to advertisers. Claritas serves a diverse range of industries, including financial services, media, retail, automotive, and education, utilizing proprietary consumer segmentation algorithms to deliver insights into consumer behavior, enabling marketers to optimize their strategies and improve engagement with their target audiences.

Robert Lemmond

Board Director

4 past transactions

ArtsAI

Acquisition in 2023
ArtsAI is a developer of advanced artificial intelligence technology focused on automating digital marketing processes. Its patent-pending adaptive marketing automation technology leverages an interconnected AI marketing stack to facilitate a range of marketing tasks, including customer acquisition, user retention, retargeting, re-engagement, app monetization, and content optimization. By optimizing the entire customer lifecycle, ArtsAI enhances efficiency as users navigate their digital journeys. The company's platform allows brands and publishers to seamlessly adapt creative content and refine audience targeting across various channels, including programmatic exchanges, social media, and their own digital properties. This ensures a hyper-relevant consumer engagement that aligns with the customer's previous interactions with the brand. ArtsAI's clientele features notable companies such as Pandora, Lyft, Wish, Match, TurboTax, and King, demonstrating its capability in driving effective marketing strategies through innovative AI solutions.

AcquireWeb

Acquisition in 2019
AcquireWeb, founded in 2002, specializes in audience management and data intelligence services. The company utilizes its proprietary AcquireGraph Technology to generate and transform insights about current and prospective customers into actionable audiences. AcquireWeb provides tools and services that empower businesses to implement effective multi-channel marketing strategies, optimizing their marketing investments. Through its database management capabilities, AcquireWeb assists Global 2000 companies in enhancing existing customer relationships, reducing online acquisition costs, and identifying new cross-sell opportunities. The platform enables marketers to engage with their audiences across various channels, including email, social media, and display advertising, ultimately driving improved returns on their marketing expenditures.

Barometric Holdings

Acquisition in 2018
Barometric Holdings, LLC, established in 2011 and headquartered in New York, specializes in cross-environment advertising and marketing tracking. It offers a sophisticated platform that processes billions of ad calls daily, enabling precise measurement and attribution of marketing campaigns across various digital environments. As of 2018, the company operates as a subsidiary of Claritas, LLC.

Geoscape

Acquisition in 2018
Geoscape specializes in providing actionable business intelligence through unique data, technology, and analytic services. The company focuses on helping clients identify high-growth opportunities within culturally diverse markets. Geoscape offers both self-service online platforms and comprehensive analytics and consulting services tailored to client needs. Their offerings include cultural insights, consumer intelligence, go-to-market strategies, and automated intelligence systems, aimed at assisting businesses in effectively engaging with new mainstream consumers in the U.S., Canada, and Europe. By fostering collaborative partnerships with their clients, Geoscape emphasizes customer satisfaction and aims to deliver a service experience that meets and exceeds expectations.
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