Claritas
Claritas is a market research company that provides marketing information and solutions for consumer and business-to-business marketing. It offers market analysis tools, segmentation and targeting capabilities, including demographics, cartographics, syndicated research, consumer demand data, and household files, as well as direct marketing services, market and site analytics, and primary research. The company delivers site analysis tools with integrated maps and data management, and media strategy capabilities that help convey market value to advertisers. Its offerings support consumer and business segmentation, customer analytics, and targeted outreach across industries such as financial services, retail, real estate, automotive, education, energy, gaming, government, travel, and more. Through proprietary segmentation algorithms, Claritas enables marketers and researchers to understand lifestyle and purchasing patterns and engage target audiences with greater precision.
Top Stages
4 past transactions
Artsai
Acquisition in 2023
Artsai is a developer of adaptive marketing automation technology powered by an interconnected AI marketing stack. The platform automates multiple marketing tasks, including customer acquisition, user retention, retargeting, re-engagement, app monetization and content optimization, providing an AI-predictive personalization solution for end-to-end campaign execution. It optimizes the entire customer lifecycle across digital journeys, enabling brands and publishers to adapt creative content and optimize audiences across programmatic exchanges, social media, premium publishers and their own digital properties, maintaining a hyper-relevant brand conversation. The company serves clients such as Pandora, Lyft, Wish, Match, TurboTax and King.
AcquireWeb
Acquisition in 2019
AcquireWeb, founded in 2002, specializes in audience management and data intelligence services. The company utilizes its proprietary AcquireGraph Technology to generate and transform insights about current and prospective customers into actionable audiences. AcquireWeb provides tools and services that empower businesses to implement effective multi-channel marketing strategies, optimizing their marketing investments. Through its database management capabilities, AcquireWeb assists Global 2000 companies in enhancing existing customer relationships, reducing online acquisition costs, and identifying new cross-sell opportunities. The platform enables marketers to engage with their audiences across various channels, including email, social media, and display advertising, ultimately driving improved returns on their marketing expenditures.
Barometric
Acquisition in 2018
Founded in 2011, Barometric is a leading provider of cross-environment media tracking and attribution solutions. Its advanced platform processes billions of ad calls daily, offering precise insights into cross-device media attribution, viewability tracking, demographic reach, and invalid traffic for data-driven marketing optimization.
Geoscape
Acquisition in 2018
Geoscape specializes in providing actionable business intelligence through unique data, technology, and analytic services. The company focuses on helping clients identify high-growth opportunities within culturally diverse markets. Geoscape offers both self-service online platforms and comprehensive analytics and consulting services tailored to client needs. Their offerings include cultural insights, consumer intelligence, go-to-market strategies, and automated intelligence systems, aimed at assisting businesses in effectively engaging with new mainstream consumers in the U.S., Canada, and Europe. By fostering collaborative partnerships with their clients, Geoscape emphasizes customer satisfaction and aims to deliver a service experience that meets and exceeds expectations.
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