Claritas

Claritas is a market research company that provides marketing information and solutions for consumer and business-to-business marketing. It offers market analysis tools, segmentation and targeting capabilities, including demographics, cartographics, syndicated research, consumer demand data, and household files, as well as direct marketing services, market and site analytics, and primary research. The company delivers site analysis tools with integrated maps and data management, and media strategy capabilities that help convey market value to advertisers. Its offerings support consumer and business segmentation, customer analytics, and targeted outreach across industries such as financial services, retail, real estate, automotive, education, energy, gaming, government, travel, and more. Through proprietary segmentation algorithms, Claritas enables marketers and researchers to understand lifestyle and purchasing patterns and engage target audiences with greater precision.

Robert Lemmond

Board Director

4 past transactions

ArtsAI

Acquisition in 2023
ArtsAI is a developer of advanced artificial intelligence technology focused on automating digital marketing processes. Its patent-pending adaptive marketing automation technology leverages an interconnected AI marketing stack to facilitate a range of marketing tasks, including customer acquisition, user retention, retargeting, re-engagement, app monetization, and content optimization. By optimizing the entire customer lifecycle, ArtsAI enhances efficiency as users navigate their digital journeys. The company's platform allows brands and publishers to seamlessly adapt creative content and refine audience targeting across various channels, including programmatic exchanges, social media, and their own digital properties. This ensures a hyper-relevant consumer engagement that aligns with the customer's previous interactions with the brand. ArtsAI's clientele features notable companies such as Pandora, Lyft, Wish, Match, TurboTax, and King, demonstrating its capability in driving effective marketing strategies through innovative AI solutions.

AcquireWeb

Acquisition in 2019
AcquireWeb, founded in 2002, specializes in audience management and data intelligence services. The company utilizes its proprietary AcquireGraph Technology to generate and transform insights about current and prospective customers into actionable audiences. AcquireWeb provides tools and services that empower businesses to implement effective multi-channel marketing strategies, optimizing their marketing investments. Through its database management capabilities, AcquireWeb assists Global 2000 companies in enhancing existing customer relationships, reducing online acquisition costs, and identifying new cross-sell opportunities. The platform enables marketers to engage with their audiences across various channels, including email, social media, and display advertising, ultimately driving improved returns on their marketing expenditures.

Barometric

Acquisition in 2018
Founded in 2011, Barometric is a leading provider of cross-environment media tracking and attribution solutions. Its advanced platform processes billions of ad calls daily, offering precise insights into cross-device media attribution, viewability tracking, demographic reach, and invalid traffic for data-driven marketing optimization.

Geoscape

Acquisition in 2018
Geoscape specializes in providing actionable business intelligence through unique data, technology, and analytic services. The company focuses on helping clients identify high-growth opportunities within culturally diverse markets. Geoscape offers both self-service online platforms and comprehensive analytics and consulting services tailored to client needs. Their offerings include cultural insights, consumer intelligence, go-to-market strategies, and automated intelligence systems, aimed at assisting businesses in effectively engaging with new mainstream consumers in the U.S., Canada, and Europe. By fostering collaborative partnerships with their clients, Geoscape emphasizes customer satisfaction and aims to deliver a service experience that meets and exceeds expectations.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.