Cradle Seed Ventures

Cradle Seed Ventures (CSV) is the corporate venture capital arm of Cradle Fund Sdn Bhd, based in Kuala Lumpur, Malaysia. CSV focuses on early-stage investments in start-ups with high growth potential, particularly those led by passionate founders. The firm primarily targets the technology sector but also invests in various industries including financial services, tourism, healthcare, e-commerce, and energy. CSV leverages Cradle Fund's extensive experience in supporting early-stage ventures, providing not only financial backing but also operational guidance to help start-ups grow within Malaysia and expand internationally. By fostering innovation and entrepreneurship, CSV aims to be a key player in the evolving landscape of the start-up ecosystem in Malaysia and beyond.

Norman Matthieu Vanhaecke

Acting CEO

12 past transactions

MoneyMatch

Series A in 2021
MoneyMatch is a FinTech startup that specializes in facilitating cross-border international payments and remittances, offering a service that is cheaper, faster, and more convenient than traditional banking methods. Initially launched in Malaysia, the company has expanded its operations to Australia and plans further growth within Southeast Asia. Over the past 1.5 years, MoneyMatch has successfully processed over MYR 260 million in transactions, enabling money transfers from Malaysia to more than 70 countries. By focusing on small and medium enterprises (SMEs), MoneyMatch provides a community-based payment transfer system that allows users to exchange money globally at competitive processing fees and favorable exchange rates, ensuring secure financial transactions.

SUPA

Series A in 2019
Supa is a web application that enables users to create videos for advertisements and social media platforms. The service allows individuals to either start from scratch or choose from a library of templates to produce content. It supports multiple video formats, catering to various needs such as YouTube videos and Instagram Reels. By streamlining the video creation process, Supa makes it easier for users to generate professional-quality marketing materials. Additionally, Supahands, a related entity, specializes in preparing clean and accurate datasets for training machine learning and artificial intelligence algorithms. Utilizing proprietary technology combined with crowdsourced human intelligence, Supahands offers solutions such as image annotation, data verification, and tagging. Their applications extend to areas like autonomous vehicles, facial recognition, geospatial imaging, and optical character recognition, among others.

Pixie Dust Technologies

Series B in 2019
Pixie Dust Technologies, Inc., founded in 2015 and based in Tokyo, Japan, specializes in the development of advanced phased array and digital fabrication technologies. The company’s flagship product is an ultrasonic phased array system that enables various innovative applications, such as generating force in mid-air, transporting objects without physical contact, and delivering targeted sounds to individuals in a crowd. Additionally, Pixie Dust Technologies creates devices like Sound Hug, which combines music with light and vibration, and Sonorepro, a hair care tool utilizing non-contact oscillating pressure stimulation. The company's offerings also include Vuevo, a service designed to visualize conversations among multiple people, and kikippa, a device focused on gamma wave sound care. Through its unique technological solutions, Pixie Dust Technologies aims to enhance social trust and improve user experiences across different domains.

MoneyMatch

Seed Round in 2019
MoneyMatch is a FinTech startup that specializes in facilitating cross-border international payments and remittances, offering a service that is cheaper, faster, and more convenient than traditional banking methods. Initially launched in Malaysia, the company has expanded its operations to Australia and plans further growth within Southeast Asia. Over the past 1.5 years, MoneyMatch has successfully processed over MYR 260 million in transactions, enabling money transfers from Malaysia to more than 70 countries. By focusing on small and medium enterprises (SMEs), MoneyMatch provides a community-based payment transfer system that allows users to exchange money globally at competitive processing fees and favorable exchange rates, ensuring secure financial transactions.

TheLorry

Series B in 2019
TheLorry is an online platform based in Malaysia, established in 2014 by Nadhir Ashafiq, that facilitates lorry bookings and reservations, providing users with price-fixed quotations. The company connects individuals and businesses with professional movers and drivers, ensuring the safe and secure transportation of goods. Its range of services includes home and office relocation, furniture disposal, lorry rental, cross-border relocation, and bulky item delivery. TheLorry also offers additional services such as packing, wrapping, assembly, and disassembly upon request. By partnering with reputable vendors, the platform emphasizes safety and customer satisfaction, allowing users to assess experiences through reviews. Its comprehensive vendor network and commitment to friendly customer service contribute to its growing portfolio in the logistics industry.

HealthMetrics

Seed Round in 2018
HealthMetrics is a cloud-based enterprise HR solution based in Subang Jaya, Selangor, Malaysia, specializing in the management of employee healthcare benefits. Founded in 2015, the company connects organizations with over 3,000 healthcare partners across the country, enabling businesses to gain insights into employee health and implement targeted health promotion initiatives. By streamlining the complexities of employee healthcare plans, HealthMetrics empowers HR teams to transition from administrative roles to strategic leaders in employee health management. The platform enhances HR efficiency through employee self-service and provides seamless connectivity to healthcare providers, offering real-time data analytics to facilitate informed decision-making. Additionally, HealthMetrics allows HR departments to quickly implement supplementary benefits, such as dental and vision care, thereby delivering a comprehensive and cost-effective solution for managing essential employee medical benefits.

AVANA

Seed Round in 2018
AVANA is a social commerce platform designed to assist small businesses in transforming social media into effective sales channels. By providing a centralized dashboard, it enables users to manage customers, orders, and payments seamlessly. The platform allows businesses to create online stores, leverage social media for sales, and efficiently manage resellers. With features that simplify stock management, tracking, and reporting, AVANA streamlines the online buying and selling process, effectively reducing friction for both sellers and buyers. By partnering with significant regional players, AVANA aggregates sellers, helping small businesses optimize their sales strategies and grow their operations.

StoreHub

Series A in 2018
StoreHub is a cloud-based platform that provides point-of-sale software aimed at enhancing the operations of retail and food & beverage businesses. It enables entrepreneurs to automate various aspects of their operations, facilitating revenue growth and customer base expansion. The software features include real-time reporting, inventory management, and customer data collection, allowing businesses to digitize their finances and streamline their processes. Since its inception, StoreHub has experienced significant growth, serving over 12,000 businesses across Southeast Asia from its offices in Kuala Lumpur, Shanghai, Manila, and Bangkok. The company emphasizes a culture of meaningful work, guided by values of competency and humility, which it seeks in all team members, including its leadership.

PouchNATION

Seed Round in 2017
PouchNATION is a prominent provider of comprehensive guest management and cashless payment solutions tailored for event and venue management. The company’s platform facilitates effective event organization by incorporating features like guest registration, access control, activity tracking, and social engagement. Additionally, PouchNATION offers real-time data analytics and reporting services, which help businesses optimize their operations and enhance the overall guest experience. Through its innovative technology, PouchNATION aims to improve operational efficiency and streamline the event management process.

AVANA

Seed Round in 2016
AVANA is a social commerce platform designed to assist small businesses in transforming social media into effective sales channels. By providing a centralized dashboard, it enables users to manage customers, orders, and payments seamlessly. The platform allows businesses to create online stores, leverage social media for sales, and efficiently manage resellers. With features that simplify stock management, tracking, and reporting, AVANA streamlines the online buying and selling process, effectively reducing friction for both sellers and buyers. By partnering with significant regional players, AVANA aggregates sellers, helping small businesses optimize their sales strategies and grow their operations.

3ciety

Seed Round in 2016
3ciety is a provider of a web and mobile merchandise platform that facilitates connections between designers, brands, and users. The platform specializes in offering on-demand custom merchandise, primarily in the Southeast Asian region. It enables users to create and sell personalized products such as t-shirts and apparel, allowing them to engage with their favorite brands through unique merchandise. By simplifying the process of custom merchandise creation, 3ciety enhances the user experience and fosters creativity and entrepreneurship in the merchandise sector.

ServisHero

Seed Round in 2016
ServisHero is a platform designed to connect customers with local service providers for various home and office needs. It offers a marketplace where users can easily search for professionals such as plumbers, electricians, cleaners, movers, and repairmen. By leveraging community reviews, ServisHero helps users obtain multiple quotes from reliable service providers within a few hours, ensuring access to affordable and trustworthy services. The platform aims to simplify the process of hiring blue-collar and home service professionals, making it more efficient for customers to find the assistance they require.
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