Cradle Seed Ventures

Cradle Seed Ventures is a venture capital firm based in Malaysia. It manages an early-stage fund, focusing on technology startups with high growth potential led by passionate founders. The firm leverages Cradle Fund's extensive experience in supporting early-stage companies and provides operational support as they scale.

Norman Matthieu Vanhaecke

Acting CEO

12 past transactions

MoneyMatch

Series A in 2021
MoneyMatch is a FinTech startup specializing in cross-border international payments and remittances that provides a more affordable, efficient, and user-friendly alternative to traditional banking services. Initially launched in Malaysia, the company has expanded its operations to Australia and aims to grow further within Southeast Asia. MoneyMatch has developed a digital financial platform that facilitates secure international money transfers through a community-based payment system, allowing users to exchange money globally with competitive processing fees and exchange rates. Over the past 1.5 years, MoneyMatch has successfully processed transactions exceeding MYR 260 million, assisting underserved small and medium enterprises in saving significant amounts on transfer margins while sending money to over 70 countries worldwide.

SUPA

Series A in 2019
Supa is a web application focused on simplifying video creation for advertising and social media purposes. The platform allows users to create videos from scratch or choose from a library of templates, supporting various formats such as YouTube videos, Instagram Reels, and video banners. Supa's goal is to make professional-quality video content accessible for marketing needs.

Pixie Dust Technologies

Series B in 2019
Pixie Dust Technologies develops computational technologies focused on ultrasonic phased array systems and digital fabrication. Its offerings include an ultrasonic phased array system capable of generating forces in mid-air, moving objects without contact, and delivering differentiated sounds to individuals in crowds, with implications for guiding dogs and agricultural applications. The company also provides a platform that integrates ultrasonic phased array technology with sound-absorbing materials and spatial analysis tools to enhance accessibility, efficiency, and user experience across industries such as healthcare, architecture, and digital transformation. Based in Tokyo, Japan, the company was founded in 2015.

MoneyMatch

Seed Round in 2019
MoneyMatch is a FinTech startup specializing in cross-border international payments and remittances that provides a more affordable, efficient, and user-friendly alternative to traditional banking services. Initially launched in Malaysia, the company has expanded its operations to Australia and aims to grow further within Southeast Asia. MoneyMatch has developed a digital financial platform that facilitates secure international money transfers through a community-based payment system, allowing users to exchange money globally with competitive processing fees and exchange rates. Over the past 1.5 years, MoneyMatch has successfully processed transactions exceeding MYR 260 million, assisting underserved small and medium enterprises in saving significant amounts on transfer margins while sending money to over 70 countries worldwide.

TheLorry

Series B in 2019
TheLorry is an online logistics platform that connects individuals and businesses with professional movers and transport providers. It offers price-fixed quotations and partners with a broad network of vendors to ensure safe and secure transportation of goods for home and office relocations. Services include packing, wrapping, assembly, disassembly, and supply of moving boxes. The platform supports house moves, office moves, furniture disposal, lorry rental, cross-border relocation, trucking, line-haul distribution, and bulky items delivery, enabling customers to obtain comprehensive moving and delivery solutions. The company focuses on safety, security, and customer service, and provides reviews to help assess provider performance. TheLorry was founded in 2014 by Nadhir Ashafiq.

HealthMetrics

Seed Round in 2018
HealthMetrics is a cloud-based enterprise HR solution that manages employee health benefits through a network of more than 3,000 healthcare partners in Malaysia. By directly connecting corporates with healthcare providers, it enables HR teams to monitor employee health, drive targeted health programs, and shift from administrative tasks to strategic leadership in employee well-being. The platform simplifies the administration of health benefits and supports additional perks such as dental or vision care. It emphasizes self-service for employees and integrates with third-party systems to deliver real-time data analytics, helping organizations make data-driven decisions. Founded in 2015 and headquartered in Subang Jaya, Selangor, Malaysia, HealthMetrics aims to provide a cost-effective, scalable solution that enhances benefits management and employee productivity.

AVANA

Seed Round in 2018
AVANA is a technology company that facilitates social commerce, bridging the gap between product discovery on social media platforms and seamless online purchasing. Its platform enables businesses to create and manage online stores, engage with customers via social media, and oversee resellers, all within a unified dashboard. AVANA simplifies inventory management, order tracking, and reporting, aiming to enhance the overall buying experience by reducing transactional friction for both sellers and consumers.

StoreHub

Series A in 2018
StoreHub provides a cloud-based point-of-sale software and operating system for retail and food-and-beverage businesses, helping them digitize operations, grow revenue, and manage customers, inventory, and finances. Its platform offers real-time reporting, inventory management, and customer data collection, connecting traditional physical traders with online channels and giving users visibility into sales and inventory. The company serves more than 12,000 businesses across Southeast Asia and operates from offices in Kuala Lumpur, Shanghai, Manila, and Bangkok.

PouchNATION

Seed Round in 2017
PouchNATION is a prominent provider of comprehensive guest management and payment solutions tailored for event and venue management. The company specializes in an event management platform that equips organizers with essential tools to efficiently handle large-scale events. Its offerings include features such as guest registration, cashless payment systems, access control, activity tracking, and social engagement, all designed to streamline the event management process. PouchNATION also incorporates real-time data analytics to enhance operational efficiency and improve overall event experiences for attendees. Through its innovative technology, the company aims to transform the way events are managed and experienced.

AVANA

Seed Round in 2016
AVANA is a technology company that facilitates social commerce, bridging the gap between product discovery on social media platforms and seamless online purchasing. Its platform enables businesses to create and manage online stores, engage with customers via social media, and oversee resellers, all within a unified dashboard. AVANA simplifies inventory management, order tracking, and reporting, aiming to enhance the overall buying experience by reducing transactional friction for both sellers and consumers.

3ciety

Seed Round in 2016
3ciety is a web and mobile platform that facilitates the connection between designers, brands, and users, primarily in the South East Asian region. The company specializes in providing a streamlined solution for on-demand custom merchandise, allowing users to create and sell personalized t-shirts, apparel, and other products online. By focusing on original merchandise, 3ciety enhances the engagement between brands and their audiences, enabling a unique avenue for self-expression and brand loyalty.

ServisHero

Seed Round in 2016
ServisHero is a platform designed to connect customers with local service providers for various home and office needs. It facilitates the hiring process by gathering multiple quotes from community-reviewed professionals, such as plumbers, electricians, cleaners, movers, and repairmen, within a few hours. The company's marketplace allows users to easily search for and access reliable and affordable services, streamlining the experience of finding qualified help for everyday tasks.
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