Cravety

Cravety is a consulting firm based in Columbia, Maryland, founded in 2018 by JG Staal and Edwin Bodensiek. The company specializes in developing a talent resource platform that leverages artificial intelligence and machine learning to enhance employee engagement and retention. Cravety's solutions aim to reduce voluntary turnover and candidate ghosting by providing candidates with timely updates on their job applications, interview schedules, background checks, and onboarding preparations. Its flagship product, Motivator Insights, is designed to improve workplace productivity and retention, ultimately assisting HR teams in creating more effective and personalized experiences for both candidates and employees.