CULT Capital

Cult Capital is a private equity and venture capital firm based in New York, established in 2014. The firm specializes in providing growth capital to emerging consumer brands that have cultivated strong, dedicated followings. It focuses on sectors such as beauty and personal care, food and beverage, household products, pet care, and fashion and leisure. Cult Capital primarily invests in companies located in the United States, targeting businesses with annual revenues between $2 million and $10 million and typically committing between $1 million and $10 million in growth capital. The firm aims to support high-growth companies poised for expansion within the consumer market.

Sarah Woelfel

Co-Founder and Partner

8 past transactions

Subtl Beauty

Series A in 2023
Subtl Beauty, Inc. is a cosmetics brand based in Pittsburgh, Pennsylvania, specializing in the production of stackable makeup products that cater to modern, fast-paced lifestyles. Founded in 2018, the company focuses on providing women with flexible and customizable makeup solutions through innovative packaging that allows for easy portability and organization. Their products are compact enough to fit in a gym bag or purse, making them ideal for on-the-go use. Each makeup formula is crafted for efficiency and long-lasting wear, aligning with the values of conscious consumers by being clean, vegan, cruelty-free, paraben-free, and fragrance-free. Subtl Beauty sells its products online, aiming to enhance the daily makeup routines of its customers with a cohesive and convenient experience.

Act+Acre

Venture Round in 2022
Act+Acre is a modern hair wellness brand based in New York that focuses on promoting a new perspective on hair health and care. The company manufactures a range of haircare products, including shampoos, cleansers, and conditioners, designed to enhance the overall wellness of hair. By offering accessible and effective solutions, Act+Acre aims to help customers rethink their approach to haircare, prioritizing both quality and health.

Miyoko’s Kitchen

Series C in 2021
Miyoko’s Kitchen is a food production company that produces artisan cultured Vegan cheese and butter. Selling in thousands of stores across the country, the Miyoko's brand has garnered loyalty, excitement, and passion since 2014..

LAWLESS Beauty

Venture Round in 2019
Lawless Beauty, LLC is a cosmetics company based in La Jolla, California, founded in 2017. It specializes in producing and selling a diverse range of color cosmetics, including foundations, powders, highlighters, bronzers, liquid lipsticks, lip glosses, and eyeshadows. The brand emphasizes a clean, wellness-focused approach, ensuring that its products are certified clean and suitable for various skin types. Lawless Beauty operates primarily through online sales, allowing customers to easily access its offerings while maintaining a commitment to both luxury and skin health.

Jaanuu

Venture Round in 2018
Jaanuu, Inc. is a manufacturer and retailer of medical and lifestyle apparel, specializing in innovative products designed for healthcare professionals. Founded in 2013 and headquartered in El Segundo, California, the company offers a range of items including tops, pants, under scrubs, jackets, lab coats, and hoodies, all available for purchase online. Jaanuu aims to transform the traditional medical apparel market by introducing contemporary designs and antimicrobial-finished fabrics that help inhibit bacterial growth. By providing stylish and functional alternatives to conventional scrubs, Jaanuu has quickly established itself as a rapidly growing player in the industry, catering to the needs of healthcare workers while ensuring durability and comfort in demanding environments.

Miyoko’s Kitchen

Series B in 2017
Miyoko’s Kitchen is a food production company that produces artisan cultured Vegan cheese and butter. Selling in thousands of stores across the country, the Miyoko's brand has garnered loyalty, excitement, and passion since 2014..

Supergoop

Series A in 2015
Supergoop, LLC is a skincare brand focused exclusively on sun protection, offering a diverse range of products designed to provide ultraviolet (UV) protection. Founded in 2007 and headquartered in San Antonio, Texas, the company’s product lineup includes sunscreen mousse, serum, CC cream, mineral setting powder, anti-aging eye cream, and lip balm for facial use, as well as hand cream, mineral sunscreen mist, and body butter for body care. The brand also caters to children with specialized lip balms and sunscreens. In addition, Supergoop manufactures mineral-based products and travel-friendly options. Its products are available for purchase online and in various retail stores.

Babo Botanicals

Venture Round in 2015
Babo Botanicals, LLC specializes in the manufacture and supply of hair, skin, and sun care products suitable for babies, children, and adults, particularly those with sensitive skin. Founded in 2008 and based in Scarsdale, New York, the company offers a diverse range of products including conditioners, lotions, soaps, diaper creams, sunscreens, shampoos, and washes, all crafted from natural and organic ingredients. Babo Botanicals emphasizes the use of plant-based minerals and natural anti-oxidants, appealing to health-conscious consumers, particularly young millennial mothers seeking clean and pure options for their families. The company markets its products through various retail channels, including pharmacies, grocery stores, health food shops, and online platforms. As of late 2018, Babo Botanicals operates as a subsidiary of Laboratoires Expanscience S.A., reflecting its growth and commitment to expanding its presence in the natural products market.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.