CULT Capital

Cult Capital is a private equity and venture capital firm based in New York, established in 2014. The firm specializes in providing growth capital to emerging consumer brands that have cultivated strong, dedicated followings. It focuses on sectors such as beauty and personal care, food and beverage, household products, pet care, and fashion and leisure. Cult Capital primarily invests in companies located in the United States, targeting businesses with annual revenues between $2 million and $10 million and typically committing between $1 million and $10 million in growth capital. The firm aims to support high-growth companies poised for expansion within the consumer market.

Sarah Woelfel

Co-Founder and Partner

8 past transactions

Subtl Beauty

Series A in 2023
Subtl Beauty, Inc. is a cosmetics brand based in Pittsburgh, Pennsylvania, specializing in the production of stackable makeup products that cater to modern, fast-paced lifestyles. Founded in 2018, the company focuses on providing women with flexible and customizable makeup solutions through innovative packaging that allows for easy portability and organization. Their products are compact enough to fit in a gym bag or purse, making them ideal for on-the-go use. Each makeup formula is crafted for efficiency and long-lasting wear, aligning with the values of conscious consumers by being clean, vegan, cruelty-free, paraben-free, and fragrance-free. Subtl Beauty sells its products online, aiming to enhance the daily makeup routines of its customers with a cohesive and convenient experience.

Act+Acre

Venture Round in 2022
Act+Acre is a modern hair wellness brand for individuals to think differently about the health and care of their hair. Act+Acre is based in New York, New York.

Miyoko’s Kitchen

Series C in 2021
Miyoko’s Kitchen is a food production company that produces artisan cultured Vegan cheese and butter. Selling in thousands of stores across the country, the Miyoko's brand has garnered loyalty, excitement, and passion since 2014..

LAWLESS Beauty

Venture Round in 2019
LAWLESS Beauty preserves the luxe and sexiness of an artistry brand, while allowing the customer to maintain a clean, wellness focused lifestyle. LAWLESS Beauty offers a broad range of products including foundation, powder, liquid lipstick, lip gloss, highlighter, bronzer, and other related products.

Jaanuu

Venture Round in 2018
Jaanuu, Inc. is a manufacturer of medical and lifestyle apparel, founded in 2013 and headquartered in El Segundo, California. The company specializes in contemporary medical apparel, offering a range of products including tops, pants, under scrubs, jackets, lab coats, and hoodies. Jaanuu distinguishes itself in the multi-billion dollar medical apparel market by providing innovative, stylish alternatives to traditional scrubs, featuring antimicrobial-finished fabrics designed to inhibit bacterial growth and a proprietary four-fabric stretch blend that withstands the rigors of hospital environments. By selling its products online, Jaanuu has rapidly established itself as a leading brand in its category, catering to the needs of healthcare professionals who seek both functionality and style at affordable prices.

Miyoko’s Kitchen

Series B in 2017
Miyoko’s Kitchen is a food production company that produces artisan cultured Vegan cheese and butter. Selling in thousands of stores across the country, the Miyoko's brand has garnered loyalty, excitement, and passion since 2014..

Supergoop

Series A in 2015
Supergoop, LLC is a skincare brand focused exclusively on sun protection, offering a diverse range of products designed to provide ultraviolet (UV) protection. Founded in 2007 and headquartered in San Antonio, Texas, the company’s product lineup includes sunscreen mousse, serum, CC cream, mineral setting powder, anti-aging eye cream, and lip balm for facial use, as well as hand cream, mineral sunscreen mist, and body butter for body care. The brand also caters to children with specialized lip balms and sunscreens. In addition, Supergoop manufactures mineral-based products and travel-friendly options. Its products are available for purchase online and in various retail stores.

Babo Botanicals

Venture Round in 2015
Babo Botanicals, LLC specializes in the manufacture and supply of hair, skin, and sun care products suitable for babies, children, and adults, particularly those with sensitive skin. Founded in 2008 and based in Scarsdale, New York, the company offers a diverse range of products including conditioners, lotions, soaps, diaper creams, sunscreens, shampoos, and washes, all crafted from natural and organic ingredients. Babo Botanicals emphasizes the use of plant-based minerals and natural anti-oxidants, appealing to health-conscious consumers, particularly young millennial mothers seeking clean and pure options for their families. The company markets its products through various retail channels, including pharmacies, grocery stores, health food shops, and online platforms. As of late 2018, Babo Botanicals operates as a subsidiary of Laboratoires Expanscience S.A., reflecting its growth and commitment to expanding its presence in the natural products market.
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