Apptient Inc. is a Boston-based company that specializes in developing mobile application analytical tools. These tools enable users to analyze the applications installed on their devices, focusing on usage frequency. Apptient assists mobile publishers, game developers, retailers, and other sellers in effectively targeting, monetizing, and retaining their mobile users by creating audience segments based on mobile data. The company aims to enhance the advertising experience by matching users with relevant ads and experiences.
Kanvas Labs, Inc. is a mobile social networking platform that enables users to create and share social photo stories based on real-world experiences. Its primary product, Kanvas, allows users to develop engaging content by combining photos, text, stickers, and sound. Users can also create videos using photos, GIFs, and a custom stop motion camera, which can be edited with various overlays, drawings, and music. Once created, this multimedia content can be shared with friends and followers across multiple social networks. Founded in 2010 and based in New York, Kanvas Labs was previously known as Tracks Media, Inc. As of August 2015, it operates as a subsidiary of AOL Inc.
Yieldmo is one of the fastest-growing digital advertising and attention analytics companies. Our premium marketplace allows advertisers to create, measure, model, and optimize campaigns for unmatched scale and performance. We ultimately deliver better results by harnessing the power of attention data to drive superior audience engagement and retargeting.
Ascend Acquisition Corp. obtained the written consent from holders of a majority of its then outstanding common stock to change its name to “Kitara Media Corp.” Kitara Media is a transparent behavioral network that combines advanced targeting, and performance with site by site reporting, allowing advertisers to identify and track a desired audience on an unprecedented level. Kitara Media offers state of the art demographic, behavioral, chronographic & geographic capabilities across a network of global publishers to ensure your message is delivered to the right audience in a transparent environment.
Yieldmo is one of the fastest-growing digital advertising and attention analytics companies. Our premium marketplace allows advertisers to create, measure, model, and optimize campaigns for unmatched scale and performance. We ultimately deliver better results by harnessing the power of attention data to drive superior audience engagement and retargeting.
Ticket Evolution Inc. is a software company based in New York that operates a broker-owned ticket exchange platform. Founded in 2010, it serves over 120 ticket brokers in the secondary ticket market. The company specializes in developing advanced software applications tailored for ticket resellers, including a comprehensive point of sale solution, an automated ticket uploader for managing inventory across multiple exchanges, and a B2B portal API for selling tickets. Ticket Evolution is recognized as one of the largest ticket aggregators in the industry, providing tools that enhance the efficiency and effectiveness of ticket brokers.
Cartera Commerce delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs and merchants. Cartera works with two of the three largest financial institutions, all five of the largest airlines and hundreds or merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, MA.
LocaModa was a company based in Cambridge, MA, that specialized in multi-channel marketing programs for brands and agencies. It developed a location-based text messaging service and place-based social media, allowing users to engage with media in various settings such as bars, cafes, colleges, and retail locations. The company's innovative solutions included multiplayer mobile game software and enabled people to connect with and control media displayed on public digital billboards and jukeboxes. LocaModa was venture-backed and eventually acquired by Monster Media.
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms.
The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients.
For more information, visit www.vitrue.com.
Hashable is a digital networking platform that helps users manage and remember their professional connections. It offers a mobile application for both iPhone and Android devices, allowing users to create a unified address book that consolidates all their relationships. The app enables users to send virtual business cards to initiate connections without the need for paper. Users can also make private notes about their contacts and set follow-up reminders to maintain relationships effectively. Additionally, Hashable provides a scrollable history of interactions with each contact, enhancing the networking experience by making it easier and more efficient to keep track of professional engagements.
Collecta Inc., founded in 2008 and based in Santa Monica, California, provides a real-time search engine that aggregates updates from popular platforms such as Twitter, WordPress, and Flickr. The service allows users to filter results by various categories, including status updates, comments, stories, and photos, ensuring they receive timely and relevant information. Utilizing the XMPP standard, Collecta's engine continuously pushes data, allowing users to monitor a dynamic stream of search results in real-time. This innovative approach enables users to efficiently explore topics of interest with advanced search capabilities, making information retrieval faster and more intuitive.
Cartera Commerce delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs and merchants. Cartera works with two of the three largest financial institutions, all five of the largest airlines and hundreds or merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, MA.
Exit41's Software as a Service (SaaS) social ordering solutions have processed over twenty million food orders for consumers on behalf of leading restaurant brands across the globe including Qdoba Mexican Grill, la Madeleine, Cara Operations, Americana Group and Lettuce Entertain You Enterprises. Exit41's web and mobile applications enable restaurants to connect with, recognize and reward their customers and build loyal, profitable relationships. Founded in 1999, Exit41 is headquartered in Andover, Massachusetts, and is backed by tier one investors including GrandBanks Capital and Dace Ventures.
EveryScape, Inc. is a company that operates an online platform specializing in the creation, production, and distribution of panoramic content, showcasing cities, streets, and buildings worldwide. The company offers a variety of tools, including the Reality Editor, which allows users to create 3D models from panoramic images, and ScapeStudio, a SaaS platform for crafting advertising with stitched panoramas. EveryScape also provides mobile applications such as UScape.it, enabling users to capture and share 360-degree panoramas of their experiences, and ScapeFolio, which allows business owners to virtually explore properties using a touchscreen interface. Additionally, the EveryScape EATS! app serves as a visual dining guide for several major U.S. cities. Founded in 2002 and based in Newton, Massachusetts, EveryScape was previously known as Mok3, Inc. before rebranding in 2007.
Panraven, Inc. provides an end-to-end Web-based service for the travel operators and guests. It offers ways to capture, publish, and share life's most enriching moments. The company enhances the travel experiences through pre-trip planning; and enriches memories through the sharing and re-living of vivid travel memories. It focuses on bringing personal travel and vacation stories to life in pictures and print. The company provides its services through tour operators. Panraven, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.
Propel Media is a performance-driven digital media company that specializes in online advertising solutions. The company operates a real-time, bid-based advertising platform, enabling advertisers to effectively target users with video, display, and text ads. Propel Media focuses on delivering exceptional performance for its partners by combining strategic insights, advanced technology, and ongoing product development. The company aims to connect the right content with the appropriate audience at the optimal time, enhancing return on investment for its clients. Led by experienced professionals, Propel Media's team includes engineers, analysts, and sales staff dedicated to providing outstanding client service and support. Through its diversified approach, Propel Media generates revenue by offering advertising services to both domestic and international advertisers seeking to promote their products and services.
CityVoter, Inc. is an online media company based in Cambridge, Massachusetts, that operates a platform facilitating online voting and purchasing local deals. Founded in 2005, CityVoter enables users to vote for their favorite local businesses and buy associated deals, thereby enhancing local engagement. The platform runs "best of" contests independently and in collaboration with various local media companies, helping to identify popular local favorites. CityVoter's audience, primarily composed of active female users, engages significantly with the platform by writing reviews, sharing content, and participating in online voting. A notable portion of its traffic is driven by social media, particularly Facebook. CityVoter has established a robust partnership network with over 40 local media outlets, as well as prominent organizations such as NBC and Gannett, solidifying its presence in the local market and enhancing its reputation as a key player in online local engagement.
Cartera Commerce delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs and merchants. Cartera works with two of the three largest financial institutions, all five of the largest airlines and hundreds or merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, MA.
EveryScape, Inc. is a company that operates an online platform specializing in the creation, production, and distribution of panoramic content, showcasing cities, streets, and buildings worldwide. The company offers a variety of tools, including the Reality Editor, which allows users to create 3D models from panoramic images, and ScapeStudio, a SaaS platform for crafting advertising with stitched panoramas. EveryScape also provides mobile applications such as UScape.it, enabling users to capture and share 360-degree panoramas of their experiences, and ScapeFolio, which allows business owners to virtually explore properties using a touchscreen interface. Additionally, the EveryScape EATS! app serves as a visual dining guide for several major U.S. cities. Founded in 2002 and based in Newton, Massachusetts, EveryScape was previously known as Mok3, Inc. before rebranding in 2007.
Howcast Media, Inc. is an online video company that specializes in producing and distributing how-to videos across a multi-platform network. Founded in 2007 and based in New York, the company offers a wide range of expert-hosted content on topics including arts and crafts, health, food and drink, personal care, technology, and fitness. With a significant monthly viewership, Howcast streams millions of instructional videos, making it a leading source of engaging and practical information for users. The platform also features a popular mobile application, which has achieved over one million downloads on iPhone and continues to grow among Android users. In addition to serving consumers, Howcast provides targeted video solutions for content providers and marketers, further extending its reach and impact in the instructional content space.
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms.
The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients.
For more information, visit www.vitrue.com.
LocaModa was a company based in Cambridge, MA, that specialized in multi-channel marketing programs for brands and agencies. It developed a location-based text messaging service and place-based social media, allowing users to engage with media in various settings such as bars, cafes, colleges, and retail locations. The company's innovative solutions included multiplayer mobile game software and enabled people to connect with and control media displayed on public digital billboards and jukeboxes. LocaModa was venture-backed and eventually acquired by Monster Media.
auctionPAL
Series A in 2007
auctionPAL partners with online market places to assist users in selling their unused items through auctions. The company currently partners with eBay. It crops and enhances images, writes the item description, researches the average selling price, creates a selling strategy, lists items, manages the auction, provides automated checkout for the buyer, arranges for a free box and packing materials, prepays the shipping label for the buyer, provides automated feedback for buyer, and sends a check payment via paypal.
Healthguru.com is the destination site for health video on the web with 99 million views per month (comScore Video Metrix, August). Our unique approach to health education was developed specifically for the video audience and is differentiated in three key ways: - Category Focus: Healthguru.com focuses on the health topics that matter most to today's audience, including: diet and fitness, mental & emotional health, sexual health, pregnancy, baby health, drugs & alcohol, as well as information on more than 125 different health conditions. - Medium: The modern health consumer seeks out an immersive, rich media experience on the web, and video has proven to be a more engaging medium. Healthguru.com has the largest health video library online, and interactive applications to offer our audience the experience it expects. - Editorial Approach: World-class information providers know that creating truly engaging content is the way to ensure that information becomes learning. That's why Healthguru.com is dedicated to making our content as interesting and, when relevant, entertaining, as it is useful. All Healthguru.com content is created or selected by our editorial team and is rigorously reviewed for medical accuracy, objectivity and balance. While we do accept advertising on our site and may distribute content via third party sites, Healthguru.com does not endorse products, services or companies.
Rapleaf, a division of TowerData, specializes in providing comprehensive data on a significant portion of U.S. email addresses, enabling marketers to better understand their customer base. By offering insights into customer identities and alternative contact channels, Rapleaf assists brands in effectively segmenting their subscribers and personalizing content. This functionality enhances customer engagement by fostering more relevant interactions and improving overall satisfaction. Through its email intelligence services, Rapleaf plays a crucial role in helping businesses optimize their marketing strategies and maintain strong relationships with their customers.
EveryScape, Inc. is a company that operates an online platform specializing in the creation, production, and distribution of panoramic content, showcasing cities, streets, and buildings worldwide. The company offers a variety of tools, including the Reality Editor, which allows users to create 3D models from panoramic images, and ScapeStudio, a SaaS platform for crafting advertising with stitched panoramas. EveryScape also provides mobile applications such as UScape.it, enabling users to capture and share 360-degree panoramas of their experiences, and ScapeFolio, which allows business owners to virtually explore properties using a touchscreen interface. Additionally, the EveryScape EATS! app serves as a visual dining guide for several major U.S. cities. Founded in 2002 and based in Newton, Massachusetts, EveryScape was previously known as Mok3, Inc. before rebranding in 2007.