Apptient Inc. is a Boston-based company that specializes in developing mobile application analytical tools. These tools enable users to analyze the applications installed on their devices, focusing on usage frequency. Apptient assists mobile publishers, game developers, retailers, and other sellers in effectively targeting, monetizing, and retaining their mobile users by creating audience segments based on mobile data. The company aims to enhance the advertising experience by matching users with relevant ads and experiences.
Kanvas Labs, Inc. is a mobile social networking platform that enables users to create and share social photo stories based on real-world experiences. Its primary product, Kanvas, allows users to develop engaging content by combining photos, text, stickers, and sound. Users can also create videos using photos, GIFs, and a custom stop motion camera, which can be edited with various overlays, drawings, and music. Once created, this multimedia content can be shared with friends and followers across multiple social networks. Founded in 2010 and based in New York, Kanvas Labs was previously known as Tracks Media, Inc. As of August 2015, it operates as a subsidiary of AOL Inc.
Yieldmo is one of the fastest-growing digital advertising and attention analytics companies. Our premium marketplace allows advertisers to create, measure, model, and optimize campaigns for unmatched scale and performance. We ultimately deliver better results by harnessing the power of attention data to drive superior audience engagement and retargeting.
Ascend Acquisition Corp. obtained the written consent from holders of a majority of its then outstanding common stock to change its name to “Kitara Media Corp.” Kitara Media is a transparent behavioral network that combines advanced targeting, and performance with site by site reporting, allowing advertisers to identify and track a desired audience on an unprecedented level. Kitara Media offers state of the art demographic, behavioral, chronographic & geographic capabilities across a network of global publishers to ensure your message is delivered to the right audience in a transparent environment.
Yieldmo is one of the fastest-growing digital advertising and attention analytics companies. Our premium marketplace allows advertisers to create, measure, model, and optimize campaigns for unmatched scale and performance. We ultimately deliver better results by harnessing the power of attention data to drive superior audience engagement and retargeting.
Ticket Evolution Inc. is a software company based in New York that operates a broker-owned ticket exchange platform. Founded in 2010, it serves over 120 ticket brokers in the secondary ticket market. The company specializes in developing advanced software applications tailored for ticket resellers, including a comprehensive point of sale solution, an automated ticket uploader for managing inventory across multiple exchanges, and a B2B portal API for selling tickets. Ticket Evolution is recognized as one of the largest ticket aggregators in the industry, providing tools that enhance the efficiency and effectiveness of ticket brokers.
Cartera Commerce delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs and merchants. Cartera works with two of the three largest financial institutions, all five of the largest airlines and hundreds or merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, MA.
LocaModa created, produced and managed multi-channel marketing programs for brands and agencies. LocaModa was venture backed and headquartered in Cambridge, MA. LocaModa was acquired by Monster Media.
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms.
The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients.
For more information, visit www.vitrue.com.
Online address book enabling users to make private notes about their contacts and set follow-up reminders for appointments
Collecta monitors the update streams of popular realtime blogs and sites like Twitter, Wordpress, and Flickr, and shows results as they happen. Results can be filtered by status updates, comments, stories, or photos. The entire engine is built around the XMPP standard, which pushes out data on a continual basis, so that for every search you end up watching a stream that keeps updating itself.
Cartera Commerce delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs and merchants. Cartera works with two of the three largest financial institutions, all five of the largest airlines and hundreds or merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, MA.
Exit41's Software as a Service (SaaS) social ordering solutions have processed over twenty million food orders for consumers on behalf of leading restaurant brands across the globe including Qdoba Mexican Grill, la Madeleine, Cara Operations, Americana Group and Lettuce Entertain You Enterprises. Exit41's web and mobile applications enable restaurants to connect with, recognize and reward their customers and build loyal, profitable relationships. Founded in 1999, Exit41 is headquartered in Andover, Massachusetts, and is backed by tier one investors including GrandBanks Capital and Dace Ventures.
EveryScape allows companies to create photo-realistic, 3D interpretations of real-world locations. The locations are then crossed with Google Maps, and users can navigate throughout the city and jump to famous or historical locations. Current locations include major US cities like New York, Boston, and Miami along with far-flung locations like Beijing.
Panraven, Inc. provides an end-to-end Web-based service for the travel operators and guests. It offers ways to capture, publish, and share life's most enriching moments. The company enhances the travel experiences through pre-trip planning; and enriches memories through the sharing and re-living of vivid travel memories. It focuses on bringing personal travel and vacation stories to life in pictures and print. The company provides its services through tour operators. Panraven, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.
Propel Media is a performance driven digital media company bringing together online video, display and mobile advertising technology and solutions to advertisers and publishers. Our mission is to provide exceptional performance for our partners.
Propel Media delivers the right strategy, content and technology in front of the right audience at the right time to produce the best results. Our team brings the “how” through the advancement of multi-platform offerings, investment in proprietary advanced optimization, targeting technologies, on-going commitment to product research and development and a deep focus on ROI for all clients.
Led by industry veterans, our team of engineers, analysts, ad operations, business development and sales staff are comprised of capable, driven and determined individuals whose commitment to client services is outstanding.
CityVoter, Inc. is an online media company based in Cambridge, Massachusetts, that operates a platform facilitating online voting and purchasing local deals. Founded in 2005, CityVoter enables users to vote for their favorite local businesses and buy associated deals, thereby enhancing local engagement. The platform runs "best of" contests independently and in collaboration with various local media companies, helping to identify popular local favorites. CityVoter's audience, primarily composed of active female users, engages significantly with the platform by writing reviews, sharing content, and participating in online voting. A notable portion of its traffic is driven by social media, particularly Facebook. CityVoter has established a robust partnership network with over 40 local media outlets, as well as prominent organizations such as NBC and Gannett, solidifying its presence in the local market and enhancing its reputation as a key player in online local engagement.
Cartera Commerce delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs and merchants. Cartera works with two of the three largest financial institutions, all five of the largest airlines and hundreds or merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, MA.
EveryScape allows companies to create photo-realistic, 3D interpretations of real-world locations. The locations are then crossed with Google Maps, and users can navigate throughout the city and jump to famous or historical locations. Current locations include major US cities like New York, Boston, and Miami along with far-flung locations like Beijing.
Howcast Media, Inc. produces and distributes how-to-Internet videos across its multi-platform distribution network. The company offers expert-hosted videos on various topics, such as arts and crafts, dance and entertainment, food and drink, health, home, love and relationships, money and education, parenting and pets, personal care and style, sports and fitness, tech and gadgets, and video games. Howcast Media, Inc. was founded in 2007 and is based in New York, New York.
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms.
The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients.
For more information, visit www.vitrue.com.
LocaModa created, produced and managed multi-channel marketing programs for brands and agencies. LocaModa was venture backed and headquartered in Cambridge, MA. LocaModa was acquired by Monster Media.
auctionPAL
Series A in 2007
auctionPAL partners with online market places to assist users in selling their unused items through auctions. The company currently partners with eBay. It crops and enhances images, writes the item description, researches the average selling price, creates a selling strategy, lists items, manages the auction, provides automated checkout for the buyer, arranges for a free box and packing materials, prepays the shipping label for the buyer, provides automated feedback for buyer, and sends a check payment via paypal.
Healthguru.com is the destination site for health video on the web with 99 million views per month (comScore Video Metrix, August). Our unique approach to health education was developed specifically for the video audience and is differentiated in three key ways: - Category Focus: Healthguru.com focuses on the health topics that matter most to today's audience, including: diet and fitness, mental & emotional health, sexual health, pregnancy, baby health, drugs & alcohol, as well as information on more than 125 different health conditions. - Medium: The modern health consumer seeks out an immersive, rich media experience on the web, and video has proven to be a more engaging medium. Healthguru.com has the largest health video library online, and interactive applications to offer our audience the experience it expects. - Editorial Approach: World-class information providers know that creating truly engaging content is the way to ensure that information becomes learning. That's why Healthguru.com is dedicated to making our content as interesting and, when relevant, entertaining, as it is useful. All Healthguru.com content is created or selected by our editorial team and is rigorously reviewed for medical accuracy, objectivity and balance. While we do accept advertising on our site and may distribute content via third party sites, Healthguru.com does not endorse products, services or companies.
Rapleaf, a division of TowerData, specializes in providing comprehensive data on a significant portion of U.S. email addresses, enabling marketers to better understand their customer base. By offering insights into customer identities and alternative contact channels, Rapleaf assists brands in effectively segmenting their subscribers and personalizing content. This functionality enhances customer engagement by fostering more relevant interactions and improving overall satisfaction. Through its email intelligence services, Rapleaf plays a crucial role in helping businesses optimize their marketing strategies and maintain strong relationships with their customers.
EveryScape allows companies to create photo-realistic, 3D interpretations of real-world locations. The locations are then crossed with Google Maps, and users can navigate throughout the city and jump to famous or historical locations. Current locations include major US cities like New York, Boston, and Miami along with far-flung locations like Beijing.