Defy Media
Defy Media, Inc. is a digital media company that creates and distributes content aimed at millennial audiences, particularly those aged 13 to 34. Established in 2011 and based in New York, Defy Media arose from the merger of Alloy Digital and Break Media, combining their strengths to produce influential entertainment properties. The company specializes in a diverse range of programming, including comedy, gaming, and lifestyle content, which is made available across more than 25 video platforms, such as subscription video on demand (SVOD), television, and film. Defy Media's focus on production, distribution, marketing, and promotion has helped it cultivate a strong connection with its audience, ensuring the delivery of fresh and engaging content that resonates with modern viewers.
Alloy Online is a prominent digital media and marketing company based in New York, catering primarily to the 12-34 demographic. It operates as an e-commerce destination site and apparel cataloger for teens, combining a robust online shopping experience with a highly trafficked community platform that features interactive elements such as email, chat, and social networking. Additionally, Alloy's services include nontraditional media programs that effectively reach targeted consumer segments through various channels, including interactive and display advertising, direct mail, content production, and educational programming. By focusing on entertainment and lifestyle trends, Alloy Online provides its audience with inspiration and recommendations across a range of interests, including shows, movies, health, and fitness.
Break Media is a digital media company based in Los Angeles, California, specializing in creating and distributing content aimed at male audiences. The company attracts over 85 million visitors monthly across its digital platforms, including Break.com, a comedy site, and MadeMan.com, which focuses on men's lifestyle topics. Break Media also engages with audiences through various channels such as YouTube, mobile platforms, and over-the-top (OTT) services. With an internal production studio and a dedicated programming team, the company produces branded entertainment and video content tailored for men. In October 2013, Break Media merged with Alloy Digital to form Defy Media, enhancing its reach and capabilities in the digital entertainment landscape.
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