Defy Media
Defy Media, Inc. is a digital media company that creates and distributes content aimed at millennial audiences, particularly those aged 13 to 34. Established in 2011 and based in New York, Defy Media arose from the merger of Alloy Digital and Break Media, combining their strengths to produce influential entertainment properties. The company specializes in a diverse range of programming, including comedy, gaming, and lifestyle content, which is made available across more than 25 video platforms, such as subscription video on demand (SVOD), television, and film. Defy Media's focus on production, distribution, marketing, and promotion has helped it cultivate a strong connection with its audience, ensuring the delivery of fresh and engaging content that resonates with modern viewers.
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2 past transactions
Alloy
Acquisition in 2013
Alloy Digital LLC is a prominent media company focused on the 12-34 demographic, recognized for its digital media and video network that creates and delivers original content across various platforms. In addition to its media operations, Alloy has developed an identity verification platform designed to enhance security and streamline fraud prevention for banks and financial institutions. This platform offers a single API and dashboard that simplifies the management of customer data, enabling organizations to automate their identity compliance and fraud decision processes. By integrating multiple data sources and providing tools for case management and reporting, Alloy supports financial institutions and FinTech companies in effectively addressing identity and compliance challenges.
Break Media
Acquisition in 2013
Break Media is a digital media company based in Los Angeles, California, specializing in the creation and distribution of male-targeted content. The company attracts over 85 million visitors monthly through its various digital properties, which include Break.com, a comedy website featuring humorous videos and images, and MadeMan.com, a men’s lifestyle site. Additionally, Break Media extends its reach through platforms such as YouTube, mobile applications, and over-the-top (OTT) services. The company operates an internal production studio and programming team dedicated to producing branded entertainment and video content specifically designed for a male audience. In October 2013, Break Media merged with Alloy Digital to form Defy Media.
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