Direct Line Group

Direct Line Insurance, part of Direct Line Group, is dedicated to simplifying and providing cost-effective insurance solutions for its customers. With a focus on making insurance more accessible and valuable, Direct Line aims to streamline the insurance process and offer competitive pricing to meet the needs of its clients. Their commitment to customer satisfaction drives their mission to deliver straightforward and efficient insurance services.

Adam Winslow

CEO

Adam Whiteley

Director of Household Development and Other Personal Lines

7 past transactions

By Miles

Acquisition in 2023
By Miles Limited, established in 2015 and headquartered in Bootle, United Kingdom, specializes in pay-per-mile car insurance tailored for low mileage drivers. The company offers a smartphone application that tracks vehicle usage and charges customers based on the exact distance driven. This innovative model combines a fixed monthly subscription with additional charges per mile, allowing drivers to save on insurance costs by only paying for the miles they actually drive. The app provides users with visibility into their journeys and includes features designed to simplify their driving experience. By Miles aims to provide a fairer and more flexible approach to car insurance, catering specifically to the needs of low mileage users.

Brolly

Acquisition in 2020
Brolly is a London-based start-up that focuses on providing flexible and personalized insurance products tailored for the digital generation. The company offers a Policy Management platform that allows customers to consolidate all their insurance policies into a single dashboard, making it easier to manage their coverage. Additionally, Brolly provides a fully-digital contents insurance solution that can be accessed via iOS and Android devices, enabling users to insure their belongings directly from their smartphones. The start-up also features an AI-driven insurance advisory app, enhancing the customer experience by offering tailored advice.

FiveAI

Series B in 2020
FiveAI Limited is a computer software company based in the United Kingdom that specializes in autonomous vehicle software tailored for the mobility service market. Established in 2016, the company focuses on developing solutions for urban mobility challenges, particularly in complex urban environments. Its platform leverages advanced technologies such as machine learning and artificial intelligence to create self-driving software, catering to vehicle original equipment manufacturers (OEMs) and transportation operators. With a commitment to enhancing public transport through automation, FiveAI aims to improve urban mobility and address the intricacies of modern transportation systems.

Canopy

Seed Round in 2017
Canopy, headquartered in London, United Kingdom, is an insurtech company dedicated to transforming the property rental market. The company aims to enhance the rental experience for tenants by providing a smartphone application that offers an instant digital rental profile known as RentPassport. This innovative solution replaces traditional cash security deposits with an insurance policy backed by HISCOX, making the rental process more affordable and transparent. By enabling renters to carry their rental reputation with them, Canopy facilitates easier access to rental opportunities and promotes financial freedom. The company's mission is to empower renters, improve their visibility, and help them achieve a better quality of life through enhanced financial rewards.

PawSquad

Funding Round in 2017
PawSquad is a provider of innovative pet care services designed to offer urgent medical advice and general health guidance for pets in a convenient manner. Founded by a team of veterinarians and pet enthusiasts, the company enables pet owners to access reliable veterinary consultations via online video or text chat, eliminating the need for stressful trips to the vet. This service allows users to seek advice from experienced veterinary professionals from the comfort of their homes or while on the go, ensuring that pet owners can address health concerns promptly. By facilitating earlier intervention and providing the flexibility to ask any questions, no matter how small, PawSquad aims to enhance the overall well-being of pets while making veterinary care more accessible and less time-consuming for pet owners.

The Floow

Venture Round in 2017
The Floow, founded in 2012 by CEO Aldo Monteforte, CIO Dr. Sam Chapman, and Paul Ridgway, focuses on enhancing vehicle safety, intelligence, and cost-effectiveness through innovative telematics solutions. The company utilizes data from smartphones and in-vehicle black boxes to provide accurate insurance premiums and reduce accident risks. By tracking journey data, The Floow aids insurers, car manufacturers, and fleet operators in improving customer engagement and safety through mobile experiences and predictive analytics. With a team of over 100 people, The Floow is committed to making mobility smarter and safer, driven by its foundational vision of transforming the telematics industry and changing driver behavior.

The Floow

Venture Round in 2014
The Floow, founded in 2012 by CEO Aldo Monteforte, CIO Dr. Sam Chapman, and Paul Ridgway, focuses on enhancing vehicle safety, intelligence, and cost-effectiveness through innovative telematics solutions. The company utilizes data from smartphones and in-vehicle black boxes to provide accurate insurance premiums and reduce accident risks. By tracking journey data, The Floow aids insurers, car manufacturers, and fleet operators in improving customer engagement and safety through mobile experiences and predictive analytics. With a team of over 100 people, The Floow is committed to making mobility smarter and safer, driven by its foundational vision of transforming the telematics industry and changing driver behavior.
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