Direct Line Group

Direct Line Insurance, part of Direct Line Group, is dedicated to simplifying and providing cost-effective insurance solutions for its customers. With a focus on making insurance more accessible and valuable, Direct Line aims to streamline the insurance process and offer competitive pricing to meet the needs of its clients. Their commitment to customer satisfaction drives their mission to deliver straightforward and efficient insurance services.

Adam Winslow

CEO

Adam Whiteley

Director of Household Development and Other Personal Lines

7 past transactions

By Miles

Acquisition in 2023
By Miles Limited is a company that specializes in pay-per-mile car insurance, catering specifically to low mileage drivers. Founded in 2015 and headquartered in Bootle, United Kingdom, with an additional office in Hammersmith, London, By Miles provides a unique insurance model that combines a fixed monthly subscription with flexible payments based on actual journey distances. Utilizing a smartphone application and a black box technology, the company tracks vehicle usage in real time, allowing drivers to pay solely for the miles they drive. This innovative approach enables customers to save on insurance costs while offering tools to simplify their driving experience.

Brolly

Acquisition in 2020
Brolly is a London-based startup offering innovative insurance solutions tailored for the digital generation. It provides a Policy Management platform that aggregates all of an individual's insurance policies into one dashboard, simplifying tracking and management. Additionally, Brolly offers fully-digital contents insurance via iOS and Android apps, allowing users to conveniently cover their belongings directly from their smartphones.

FiveAI

Series B in 2020
FiveAI Limited is a computer software company that specializes in developing autonomous vehicle software tailored for the mobility service market. Founded in 2015 and headquartered in Bristol, United Kingdom, the company focuses on creating a software platform that addresses the challenges of urban mobility, particularly in complex urban environments. By leveraging technologies such as machine learning and artificial intelligence, FiveAI aims to provide solutions for vehicle original equipment manufacturers (OEMs) and transportation operators, facilitating the deployment of self-driving vehicles. With a commitment to enhancing public transport through autonomous technology, FiveAI positions itself as a key player in the evolving landscape of urban transportation.

Canopy

Seed Round in 2017
Canopy, based in London, is an insurtech company specializing in the property rental market. It offers a smartphone application that provides renters with an instant digital rental profile, RentPassport™, which eliminates the need for large cash security deposits. Instead, Canopy offers an insurance policy backed by HISCOX, making the rental process more affordable and transparent. This service also enhances renters' financial freedom and mobility, as their rental reputation is portable and can be an asset when applying for new rentals.

PawSquad

Funding Round in 2017
PawSquad is a tech-enabled pet healthcare service provider founded by veterinarians and pet enthusiasts. The company offers round-the-clock online veterinary advice through video consultations or live text chats, allowing pet owners convenient access to professional care anytime, anywhere. This model aims to enhance pet well-being by facilitating earlier intervention and preventing unnecessary vet visits. PawSquad's platform connects pet owners with experienced veterinarians who can provide comprehensive advice at a pace that suits the owner's needs.

The Floow

Venture Round in 2017
The Floow, founded in 2012 by Aldo Monteforte, Dr. Sam Chapman, and Paul Ridgway, is a telematics data solutions provider focused on enhancing vehicle safety, intelligence, and affordability. The company leverages data and social sciences to influence driver behavior and mitigate risks on the roads. By utilizing smartphones and in-vehicle black boxes, The Floow gathers journey data to create accurate insurance premiums and reduce the likelihood of accidents. Its innovative telematics systems serve insurers, car manufacturers, and fleet operators, facilitating improved customer engagement and predictive analytics. With a team of over 100 professionals, The Floow remains dedicated to making mobility smarter and safer for all users.

The Floow

Venture Round in 2014
The Floow, founded in 2012 by Aldo Monteforte, Dr. Sam Chapman, and Paul Ridgway, is a telematics data solutions provider focused on enhancing vehicle safety, intelligence, and affordability. The company leverages data and social sciences to influence driver behavior and mitigate risks on the roads. By utilizing smartphones and in-vehicle black boxes, The Floow gathers journey data to create accurate insurance premiums and reduce the likelihood of accidents. Its innovative telematics systems serve insurers, car manufacturers, and fleet operators, facilitating improved customer engagement and predictive analytics. With a team of over 100 professionals, The Floow remains dedicated to making mobility smarter and safer for all users.
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