SmartCap

SmartCap is an investment arm of the Estonian Development Fund based in Tallinn, Estonia, focusing on early-stage venture capital and fund-of-funds investments. Established in 2011, it primarily invests in private fund management teams and startups, with a preference for companies registered in Estonia. SmartCap manages assets totaling approximately EUR 40 million and collaborates with independent co-investors, typically investing on a 50-50 basis while often assuming the lead investor role. The firm is committed to ethical investing, avoiding enterprises involved in tobacco, alcohol, weapons, gambling, or environmentally harmful activities. SmartCap emphasizes building partnerships with top venture capital fund managers in the region to support and finance promising companies across various industries.

Sille Pettai

Fund Manager

1 past transactions

Rakuten Fits Me

Series A in 2013
Fit Origin is the ultimate fit recommendation solution for eCommerce fashion retailers which puts fit and body shapes at the heart of the online shopping experience. It combines garment data and shopper data to determine which size garment will fit them, the way they want to wear it. Each shopper’s measurements are calculated based on height, weight, age and body shape. Deep statistical analysis of thousands of detailed body scans allows their data scientists to use these limited data points to infer high quality information about the shopper’s measurements. Every garment is analysed by their garment technologists, taking many factors into account including silhouette, stretch and fit preference. A shopper’s body measurements are used in conjunction with garment measurements to interpret how each size will fit a shopper. Fit Origin recommends the best size to fit shoppers, with the ability to compare sizes based on their own fit preferences. Their fit recommendation solution allows your shoppers to buy with confidence. At Rakuten Fits Me they are all about ‘Me’ fashion, not mass fashion. They are the only size and fit solution provider to align your product data with shopper body data so they get the perfect fit, first time, every time.