Flipkart Internet Private Limited is a prominent e-commerce marketplace based in Bengaluru, India, offering over 30 million products across more than 70 categories. Founded in 2007, the platform retails a diverse array of items, including electronics, apparel, home goods, beauty products, and toys, catering to various demographics, including men, women, and children. With a user base of 75 million registered customers, Flipkart experiences over 10 million daily visits and facilitates approximately 8 million shipments each month. Initially known as Flipkart Marketplace Private Limited, the company rebranded in 2012 and operates as a subsidiary of Flipkart Private Limited. Flipkart's robust technology and extensive product range have solidified its position as a key player in the Indian e-commerce sector.
Shadowfax Technologies Pvt. Ltd. is an on-demand logistics platform based in Bengaluru, India, founded in 2015. The company specializes in providing last-mile delivery services for local businesses, including restaurants, e-commerce, FMCG, and pharmaceuticals. Shadowfax's technology-driven platform offers a comprehensive delivery solution that enhances customer experiences through efficient logistics. With a presence in over 75 cities across India and more than 7,000 active delivery personnel, the company utilizes a crowdsourced model to optimize its operations. In addition to its delivery services, Shadowfax provides clients with valuable analytics and consumer insights by analyzing delivery data, enabling merchants to focus on their core business while benefiting from improved delivery efficiency.
FinBox is a technology and data science company that specializes in providing solutions for banks and non-banking financial companies (NBFCs). The firm focuses on digitizing customer journeys and facilitating the underwriting of non-traditional customers by leveraging alternative data sourced from smartphones. Its software as a service platform simplifies the lending process, allowing businesses to offer customized credit products to their customers and partners. By integrating a sophisticated credit infrastructure and risk intelligence tools, FinBox enables lenders to perform millions of credit assessments monthly through its proprietary alternative credit scoring algorithm. This approach empowers financial institutions to regain control over their lending processes while concentrating on their core business operations. FinBox is ISO27001 compliant, underscoring its commitment to data security and customer trust.
Operator of a brand acquisition platform intended to add defensibility to brands and accelerate their growth. The company's services focus on providing data-based insights, seamless operations, and expertise in brand building, digital marketing, and product development, enabling lifestyle brands to improve their product design, user experience, and content strategy, growing the consumer base, and improving the net promoter score.
Flipkart Health
Corporate Round in 2022
Flipkart Health is a healthcare company of Fllpkart.
Myntra Designs Private Limited operates an e-commerce platform focused on fashion and lifestyle products in India. Founded in 2007 and headquartered in Bengaluru, the company provides a diverse selection of clothing, footwear, accessories, bags, jewelry, and personal care items for men, women, and children. Myntra features a wide array of well-known brands, including Nike, Adidas, Puma, Lee, and Fabindia, among others, ensuring a comprehensive shopping experience. The platform enhances online shopping through its innovative application, ‘Style Studio,’ which serves as a virtual dressing room, and engages customers with its fashion property ‘Star N Style,’ connecting youth icons with the brand. Additionally, Myntra offers a style blog, Style Mynt, which shares fashion trends and expert recommendations. As of 2014, Myntra operates as a subsidiary of Flipkart Online Services Pvt. Ltd.
Ninjacart operates an online business-to-business platform that connects farmers, manufactures, and brands to retailers directly through the lean and connected supply chain. Its platform enables the distribution of vegetables and fruits to retailers and restaurants across India. Ashutosh Vikram, Kartheeswaran K K, Sharath Loganathan, Thirukumaran Nagarajan, and Vasu Devan founded Ninjacart in July 2015. It has its headquarters in Bengaluru in India.
Operator of a brand acquisition platform intended to add defensibility to brands and accelerate their growth. The company's services focus on providing data-based insights, seamless operations, and expertise in brand building, digital marketing, and product development, enabling lifestyle brands to improve their product design, user experience, and content strategy, growing the consumer base, and improving the net promoter score.
Cleartrip is an online travel platform based in Bengaluru, India, that enables travelers to search and book flights, train tickets, hotel reservations, and travel packages. The company focuses on providing a user-friendly experience by streamlining the reservation process, allowing users to manage their bookings from various sources on a single platform. Cleartrip emphasizes simplicity, reliability, and comprehensibility, ensuring that travelers can access essential services without unnecessary complications. Through its comprehensive offerings, Cleartrip aims to enhance the overall travel experience for its users.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
Scapic Innovations Private Limited, established in 2017 and based in Bengaluru, India, offers a cloud-based software as a service (SaaS) platform designed for e-commerce and marketing companies to create immersive augmented reality (AR), virtual reality (VR), and 3D content. The platform features an intuitive drag-and-drop editor that allows users to easily build and customize interactive experiences, referred to as Scapes, without the need for coding. Scapic caters to various categories, including fashion, furniture, and electronics, enabling organizations to enhance product visualization and customer engagement. Users can upload their own assets or utilize a library of resources to develop unique experiences, which can be shared via simple URLs and accessed across multiple devices, including traditional ones, without requiring additional hardware. As of November 2020, Scapic operates as a subsidiary of Flipkart Online Services Pvt. Ltd.
Universal Sportsbiz is a youth-focused fashion brand house. Its brand portfolio includes brands, across men’s wear and women’s wear, like Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. The company was founded in 2012 and is headquartered in Bangalore, Karnataka.
Mech Mocha Internet Private Limited, founded in 2011 and based in Bengaluru, India, specializes in developing mobile application games. The company operates India's first vernacular social gaming platform aimed at serving the next billion Indians, allowing users to engage in real-time multiplayer games such as ludo, cricket, rummy, and snake and ladder. Mech Mocha focuses on creating games in various Indian languages, facilitating a broader reach and inclusivity in gaming. Players can participate in these games and earn exciting gift cards and rewards, enhancing their gaming experience. As of late 2020, Mech Mocha functions as a subsidiary of Flipkart Online Services Pvt. Ltd.
Aditya Birla Fashion and Retail is a manufacturer and retailer of branded apparel and an operator of a chain of apparel and accessories retail stores. The company innovates designs, concepts, and products by infusing the latest trends in fashion and clothing styles. A chain of stores, ABFRL has a collection of lifestyle brands to cater to every consumer's needs across multiple occasions. The warm and personalized service offered by every store truly brings out the unique value proposition of the format. ABFRL retails over 200 brands which comprise a mix of exclusive brands, licensed brands, international brands, and more in apparel as well as accessories leaving the consumer spoilt for choices. In 1997, Kishore Biyani established Aditya Birla Fashion and Retail in Mumbai, Maharashtra.
Ninjacart operates an online business-to-business platform that connects farmers, manufactures, and brands to retailers directly through the lean and connected supply chain. Its platform enables the distribution of vegetables and fruits to retailers and restaurants across India. Ashutosh Vikram, Kartheeswaran K K, Sharath Loganathan, Thirukumaran Nagarajan, and Vasu Devan founded Ninjacart in July 2015. It has its headquarters in Bengaluru in India.
Wal-Mart India Private Limited is a wholly-owned subsidiary of Walmart Stores Inc. owns and operates 28 B2B Modern Wholesale Stores under the brand name of `Best Price’. The company also operates 2 Fulfillment Centres in India. The Best Price stores offer competitive prices with unmatched convenience, choice, quality, and hygiene. The mission of Best Price is "Enabling businesses to prosper…every single member”. To enter and purchase from Best Price stores, it is mandatory to become a member. Members can belong to different business categories such as Resellers (Kirana Store owners); Offices and Institutions; and Hotels, Restaurants, and Caterers. Members get the benefits of a wide range of product assortment to suit their needs at competitive, consistent, and transparent prices, great shopping experience, and convenient payment and delivery solutions. The price structure allows profitability to the members and also allows them to pass on the price savings to the end-customers, thereby helping them to save money and live better. The assortment, service, and store layout are customized to the specific needs of members who can walk into a Best Price store and source high-quality products in quantities they need and at the time they require.
At Arvind, people come to work with the knowledge that what they’re doing is not just creating ripples, but waves of impact across the country. When you become a part of Arvind, you open yourself to opportunities of innovating, experimenting, and even empowering and touching lives of thousands of people. And all of these possibilities are fashioned by staying true to their core values.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
Ninjacart operates an online business-to-business platform that connects farmers, manufactures, and brands to retailers directly through the lean and connected supply chain. Its platform enables the distribution of vegetables and fruits to retailers and restaurants across India. Ashutosh Vikram, Kartheeswaran K K, Sharath Loganathan, Thirukumaran Nagarajan, and Vasu Devan founded Ninjacart in July 2015. It has its headquarters in Bengaluru in India.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
Shadowfax Technologies Pvt. Ltd. is an on-demand logistics platform based in Bengaluru, India, founded in 2015. The company specializes in providing last-mile delivery services for local businesses, including restaurants, e-commerce, FMCG, and pharmaceuticals. Shadowfax's technology-driven platform offers a comprehensive delivery solution that enhances customer experiences through efficient logistics. With a presence in over 75 cities across India and more than 7,000 active delivery personnel, the company utilizes a crowdsourced model to optimize its operations. In addition to its delivery services, Shadowfax provides clients with valuable analytics and consumer insights by analyzing delivery data, enabling merchants to focus on their core business while benefiting from improved delivery efficiency.
EasyRewardz is a pioneering platform in India that focuses on customer engagement and the management of loyalty programs. It allows members to track and manage their loyalty balances across various airlines, hotels, and shopping programs through a single dashboard. The platform facilitates the pooling of frequent flyer miles, credit card points, and corporate incentives, converting them into easypoints that can be redeemed for shopping and travel. Additionally, EasyRewardz features India's first search engine for award travel, providing personalized flight booking recommendations. Members can earn easypoints through cash spends within the Easy network, ensuring that all participants—including airlines, banks, brands, corporates, and merchants—are rewarded in this collaborative ecosystem.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
Flipkart Internet Private Limited is an e-commerce marketplace based in Bengaluru, India, founded in 2007. The platform offers over 30 million products across more than 70 categories, including electronics, apparel, home furnishings, beauty and personal care, books, and baby products. It caters to a diverse customer base, serving women, men, and children. Flipkart has built a significant user base, with 75 million registered users and over 10 million daily visits. The company efficiently manages logistics, delivering approximately 8 million shipments per month. Initially known as Flipkart Marketplace Private Limited, it rebranded in 2012 and operates as a subsidiary of Flipkart Private Limited. Flipkart was acquired by Walmart in 2018, further enhancing its market presence in the Indian e-commerce sector.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
Flipkart Internet Private Limited is an e-commerce marketplace based in Bengaluru, India, founded in 2007. The platform offers over 30 million products across more than 70 categories, including electronics, apparel, home furnishings, beauty and personal care, books, and baby products. It caters to a diverse customer base, serving women, men, and children. Flipkart has built a significant user base, with 75 million registered users and over 10 million daily visits. The company efficiently manages logistics, delivering approximately 8 million shipments per month. Initially known as Flipkart Marketplace Private Limited, it rebranded in 2012 and operates as a subsidiary of Flipkart Private Limited. Flipkart was acquired by Walmart in 2018, further enhancing its market presence in the Indian e-commerce sector.
Upstream Commerce Ltd., founded in 2010 and based in Tel Aviv, Israel, specializes in cloud-based automated solutions for competitive pricing and product analytics tailored for online retail. The company provides tools that aggregate data on pricing fluctuations, product availability, and competitors' promotions, enabling users to identify pricing opportunities and make informed decisions. Its automated solutions streamline the collection, normalization, and analysis of market data, allowing clients to proactively adjust their pricing strategies in response to market conditions. Upstream Commerce serves a diverse clientele that includes online merchants, consumer-product manufacturers, and various professionals in merchandising and sales. As of September 2018, Upstream Commerce operates as a subsidiary of Flipkart Online Services Pvt. Ltd.
GreyOrange is a global company that modernizes order fulfillment through Artificial Intelligence-driven software and mobile robots built together so they cooperate in deciding on and executing warehouse activities that maximize payoffs and minimize tradeoffs to create the highest yield. The company’s always-solving fulfillment operating system GreyMatter considers predictive and real time data regarding orders, promises, inventory, shipping windows, and resources to orchestrate how workers and robots work together to fulfill the right orders at the right time. GreyOrange experts help organizations master fulfillment in the Age of Immediacy so they keep promises, capture more revenue, and improve the work experience for warehouse employees. GreyOrange has core operations in the United States, Singapore, Germany, Japan and India.
Liv.ai Pvt. Ltd. is a technology company based in Bengaluru, India, founded in 2015. It specializes in developing application program interfaces (APIs) that convert speech to text and provide speech synthesis and language understanding. The company's flagship product, Liv.ai, enables businesses to receive real-time transcripts of customer conversations, facilitating immediate data analysis and task execution. Liv.ai supports eight Indian languages and serves various sectors, including e-commerce, government, healthcare, mobile technology, defense, and transportation. By leveraging deep learning and neural network models, Liv.ai aims to enhance communication efficiency and streamline interactions between companies and their customers. As of 2018, Liv.ai operates as a subsidiary of Flipkart Online Services Pvt. Ltd.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
Wildcraft India Private Limited specializes in the manufacture and sale of outdoor clothing, equipment, and footwear for men and women. The company offers a diverse range of products, including rucksacks, backpacks, duffels, specialized gear like ponchos and hydration packs, tents, sleeping bags, and various types of footwear. Additionally, Wildcraft provides a wide selection of apparel, including jackets, tees, and accessories for various outdoor activities such as running, trekking, camping, and cycling. Its products are available through physical stores, multi-brand outlets, and an online e-commerce platform, allowing consumers to easily access adventure gear tailored to their needs. Founded in 1992 and headquartered in Bengaluru, India, Wildcraft has established itself as a key player in the outdoor and adventure apparel market.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
F1 Info Solutions & Services Private Limited offers mobiles and IT products repair services through a distributed repair service network. The company was founded in 2012 and is based in Mumbai, India. As of September 26, 2017, F1 Info Solutions & Services Private Limited operates as a subsidiary of Jeeves Consumer Services Pvt Ltd.
Pine Labs Private Limited is a technology company that operates a cloud-based unified point-of-sale (POS) platform designed for merchants across India, Southeast Asia, and the Middle East. The company provides a range of digital payment solutions and merchant commerce services, including Android-based smart POS devices and options for instant equated monthly installment (EMI) payments, loyalty programs, gift cards, and customer analytics. Pine Labs connects financial institutions and consumer brands, facilitating offline and online retail transactions and delivering customer insights for targeted sales strategies. Its platform supports over 350,000 POS terminals in more than 3,700 cities and towns, serving over 100,000 merchants across various sectors such as electronics, food and beverage, and fashion. The company also offers applications like myPlutus, which provides real-time transaction data, and Promozone, which aids in running promotional campaigns. Founded in 1998 and headquartered in Noida, India, Pine Labs has expanded its presence with offices in multiple Indian cities, as well as locations in Kuala Lumpur and Dubai.
eBay India is a prominent online marketplace that facilitates person-to-person trading, creating a dynamic environment for buyers and sellers. The platform offers millions of products across various categories, providing consumers with a wide selection of goods. Users can engage in auctions or purchase items at fixed prices. Payment options include cash on delivery, credit and debit card transactions, and net banking, ensuring convenience and flexibility for customers. eBay India focuses on delivering a superior consumer experience through constant innovation and teamwork, making it a leading choice for e-commerce in the country.
PhonePe is a mobile payments application that facilitates instant money transfers between users through their mobile numbers. By utilizing the Unified Payments Interface (UPI) and a digital wallet, PhonePe aims to simplify digital transactions, making them easy, secure, and widely accepted. The company’s vision is to eliminate the need for cash and cards by providing a seamless payment experience for both consumers and businesses. Through its innovative platform, PhonePe is transforming the way people engage in commerce, enhancing convenience in everyday transactions.
MapmyIndia, operated by CE Info Systems (P) Ltd., is a prominent mapping data company based in New Delhi, India. Founded in 1992, it specializes in providing high-quality digital maps and consumer navigation services. Since 1994, the company has developed its proprietary MapmyIndia Maps, which are recognized as the most comprehensive and reliable navigable map dataset for India. The firm offers a range of products, including internet, mobile, and in-car navigation solutions, targeting both end consumers and partnerships with major national and international players. Additionally, MapmyIndia provides GIS-based enterprise solutions to over 500 corporate and government organizations across various sectors. The company is also known for its innovative contributions to the navigation industry, receiving accolades such as being shortlisted by NASSCOM for IT innovation and recognition of its Managing Director as a leader in the global GPS business.
FX Mart Pvt. Ltd., headquartered in New Delhi, India, operates in the sectors of electronic payments, remittance, foreign exchange, and travel services. The company provides a range of online electronic payment solutions, including domestic remittances and digital payments. Additionally, FX Mart engages in the buying and selling of foreign currencies, traveler cheques, and prepaid travel currency cards. Its travel-related offerings encompass air travel facilitation, visa assistance, hotel reservations, and various tour services, including leisure and incentive tours, along with car rentals and travel insurance. FX Mart also supports outward remittances for purposes such as education, emigration, and gifts, as well as inward remittance services. The company distributes its products through a network of agents, distributors, and franchisees. Established in 2012, FX Mart operates as a subsidiary of Flipkart Payments Pvt. Ltd. as of September 2015.
NestAway is a Bangalore-based home rental network founded in January 2015, focused on enhancing the rental experience through design and technology. The platform serves as an online marketplace where users can search for fully furnished rooms, houses, flats, and apartments across various Indian cities. It simplifies the rental process by allowing customers to find, book, and move into their desired homes through a user-friendly application. Additionally, NestAway offers a range of services, including assistance with maintenance issues, rental payments, and the move-out process, all managed within the app. This comprehensive approach aims to streamline the rental journey for tenants.
Appiterate is a mobile marketing automation platform for native mobile applications. The platform allows application publishers to carry out targeted in-app messaging and push campaigns, segment their user behaviors, test and optimize their designs, and see real-time conversion metrics with its insightful analytics. Appiterate was launched in 2013 and is based in Santa Clara, California.
ngpay is a Helion Venture Partners funded company which is building the world's largest Mall on Mobile. The company owns an end to end mobile commerce platform which already has an ecosystem of a million users, over 100 Merchant Services and a range of payment instruments that can be used by the consumers to complete the commerce transactions from the listed Merchant's services all from their GPRS activated mobile handsets.
Myntra Designs Private Limited operates an e-commerce platform focused on fashion and lifestyle products in India. Founded in 2007 and headquartered in Bengaluru, the company provides a diverse selection of clothing, footwear, accessories, bags, jewelry, and personal care items for men, women, and children. Myntra features a wide array of well-known brands, including Nike, Adidas, Puma, Lee, and Fabindia, among others, ensuring a comprehensive shopping experience. The platform enhances online shopping through its innovative application, ‘Style Studio,’ which serves as a virtual dressing room, and engages customers with its fashion property ‘Star N Style,’ connecting youth icons with the brand. Additionally, Myntra offers a style blog, Style Mynt, which shares fashion trends and expert recommendations. As of 2014, Myntra operates as a subsidiary of Flipkart Online Services Pvt. Ltd.
Letsbuy.com aims to be one of the largest Internet retailers of branded computer technology and digital lifestyle products with more than 5000 products from top international and domestic brands. Our business philosophy is simple: offer consumers and businesses what they want, when they want it. Our direct association with all the major brands means our customers will always find special deals on great products from the biggest names in the industry. And to help our customers choose the right products, we make it easy to find availability, pricing, reviews and ratings. At Letsbuy.com, our focus has always been on helping customers save time and money. This is why we’ve invested in building a website that allows them to securely manage their accounts without intervention. It’s the empowering, 24/7 self service approach that ensures we keep our customers satisfied, and our prices competitive.
weRead is a social networking platform designed for book enthusiasts, facilitating connections among users who share similar reading interests. This community allows members to discover new titles and authors through recommendations from peers, enhancing the overall reading experience. Within just 11 months of its inception, weRead has emerged as one of the largest book communities on popular social media sites, including Facebook, MySpace, Orkut, Hi-5, and Bebo. The platform focuses on fostering interactions among book lovers, creating an engaging environment for sharing insights and discovering literature.
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