Uproxx Media Group

UPROXX is a digital media company founded in 2008, based in the United States, that focuses on bridging web culture with traditional entertainment. It operates a network of online platforms that engage young male consumers through entertaining and informative content. UPROXX's flagship website features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, which cover various aspects of culture, technology, music, and sports. The company emphasizes storytelling through documentary-style videos and authoritative journalism, often highlighting subjects and individuals overlooked by mainstream media. In addition to editorial content, UPROXX provides a platform for celebrities and content creators to interact with audiences through live Q&A sessions, promoting their latest projects in film and television. Overall, UPROXX aims to shape youth culture and deliver daily content that resonates with contemporary entertainment trends.

Brian Brater

Co-Founder

Ariel Henderson

Vice President of Brand Partnerships

6 past transactions

HitFix

Acquisition in 2016
HitFix is a prominent brand catering to fans aged 18-34, offering comprehensive news and analysis in the realms of movies, music, television, and local events. The platform allows users to discover upcoming events, set reminders, and manage their entertainment schedules through a localized Event Calendar. By combining original video content with timely news, HitFix engages its audience and helps guide their entertainment choices. The company's insider journalists contribute to its reputation as a trusted source for entertainment news, making it a valuable platform for both users and advertisers. HitFix attracts significant attention from top entertainment advertisers due to its ability to reach over 51 million users monthly, commanding premium advertising rates. In addition to news and event information, the company offers various advertising solutions, including product placements and custom editorials, ensuring a robust presence across multiple digital channels.

UPROXX

Acquisition in 2014
UPROXX is a digital media company founded in 2008, based in the United States, that focuses on bridging web culture with traditional entertainment. It operates an online platform that fosters community discussions and provides editorial and video content. UPROXX covers a range of subjects including entertainment, music, sports, and current events, appealing primarily to young male audiences. Its flagship site, Uproxx.com, features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, which explore various aspects of culture and humanity. Furthermore, UPROXX facilitates live Q&A sessions for celebrities and content creators to engage with audiences about their latest projects. Through its innovative storytelling and digital video production, UPROXX seeks to impact culture and highlight stories often overlooked by mainstream media.

Animal

Acquisition in 2014
ANIMAL is a top daily source of art, news, politics and culture.

brotips

Acquisition in 2013
brotips is an entertainment and media property focused on distributing content as share-able 'tips' online. Growing rapidly since its inception in March 2011, brotips.com has become a viral website dedicated towards redefining the 'bro'. Brotips receives over 2.5 million+ visits a month, 59,000+ followers on Twitter, 320,000+ users on Facebook and 15.5 million+ Facebook views. Featured on the Huffington Post, Yahoo! News, Financial Post, FastCompany, TechCrunch, Business Insider, Bleacher Report, TechVibes and more.

Guyism

Acquisition in 2013
Guyism is a men's site with four million readers a month. We're damned fantastic. Reach our editorial staff at editors@guyism.com.

BroBible

Acquisition in 2012
BroBible is a men's lifestyle publishing platform that serves as a comprehensive resource for entertainment and current news. It caters to a male audience by offering content related to trends, advice, and lifestyle topics. The platform features a variety of articles and insights on events, concerts, and parties, while also providing access to merchandise and books specifically targeted at men. By combining entertainment and information, BroBible aims to engage its audience and keep them informed about the latest developments in men's lifestyle and culture.
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