Urban
Urban is a London-based wellness platform that provides an online booking portal for on-demand, at-home and in-person wellness treatments. It connects users with qualified, pre-vetted practitioners offering massage, beauty, personal training, yoga, fitness, physiotherapy, and mindfulness sessions, available in-person or online, with detailed practitioner profiles featuring bios, ratings, and reviews. Urban aims to make wellness rituals accessible in urban lifestyles and was founded in 2014.
2 past transactions
Freauty
Acquisition in 2018
Freauty Ltd., founded in 2015 and based in London, United Kingdom, was the UK's first dedicated marketplace for mobile hair and beauty professionals. The company offered a platform that allowed customers to book certified professionals to provide various beauty care services at their preferred location, such as home or office. Services included massages, facials, hair treatments, nail care, waxing, and other related beauty treatments. Freauty operated until July 31, 2018, when it ceased business operations.
MILK Beauty
Acquisition in 2017
All MILK’s therapists are full time, highly trained employees, ensuring consistent standards. With appointments available at just the click of a button, MILK Beauty has built a five star rated reputation for professional mobile beauty services, including speedy waxing, relaxing massages, pretty nails, rejuvenating facials and glowing tans.
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