Urban
Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.
Freauty
Acquisition in 2018
Freauty Ltd., founded in 2015 and based in London, United Kingdom, was the UK's first dedicated marketplace for mobile hair and beauty professionals. The company offered a platform that allowed customers to book certified professionals to provide various beauty care services at their preferred location, such as home or office. Services included massages, facials, hair treatments, nail care, waxing, and other related beauty treatments. Freauty operated until July 31, 2018, when it ceased business operations.
MILK Beauty
Acquisition in 2017
All MILK’s therapists are full time, highly trained employees, ensuring consistent standards. With appointments available at just the click of a button, MILK Beauty has built a five star rated reputation for professional mobile beauty services, including speedy waxing, relaxing massages, pretty nails, rejuvenating facials and glowing tans.
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