Urban

Urban is a wellness service platform that facilitates online bookings for at-home health and beauty treatments. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for services including massage, beauty treatments, personal training, and osteopathy. Urban aims to make wellness accessible in urban environments, promoting a balanced lifestyle for city dwellers. Users can easily select from a range of trusted and pre-vetted practitioners by reviewing detailed profiles that include personal bios, ratings, and reviews. The platform allows practitioners to retain a significant portion of the booking fees, enhancing their incentive to provide quality services.

Toni Louise Allcock

Investor

Giles Williams

Co-Founder and CTO

2 past transactions

Freauty

Acquisition in 2018
Freauty Ltd. was a London-based company that operated as the UK's first dedicated marketplace for mobile hair and beauty professionals. Founded in 2015, it allowed customers to book services such as massage, hair styling, and beauty treatments at their preferred locations, including homes and offices. This innovative platform aimed to simplify access to beauty and fitness services, catering to clients who sought convenience for special events or personal care needs. However, Freauty ceased operations on July 31, 2018, and is no longer in business.

MILK Beauty

Acquisition in 2017
All MILK’s therapists are full time, highly trained employees, ensuring consistent standards. With appointments available at just the click of a button, MILK Beauty has built a five star rated reputation for professional mobile beauty services, including speedy waxing, relaxing massages, pretty nails, rejuvenating facials and glowing tans.
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