BrainTrust

Findster is a pet technology company that provides pet owners with tools to monitor their pets' location and well-being continuously. In 2016, it launched the Findster Duo, the first GPS tracker that offers real-time monitoring without any monthly fees, which gained popularity through a successful Kickstarter campaign. The Duo has become a best-seller on Amazon and is utilized daily in over 80 countries. Central to Findster's offerings is its proprietary Maze® technology, which enables long-range, off-grid communication between devices without relying on cellular infrastructure. Additionally, Findster is developing an artificial intelligence-based platform for veterinary monitoring, designed to track pets' safety and health, alerting owners to potential issues and improving the efficiency of veterinary practices.

Findster is a pet technology company that provides pet owners with tools to monitor their pets' location and well-being continuously. In 2016, it launched the Findster Duo, the first GPS tracker that offers real-time monitoring without any monthly fees, which gained popularity through a successful Kickstarter campaign. The Duo has become a best-seller on Amazon and is utilized daily in over 80 countries. Central to Findster's offerings is its proprietary Maze® technology, which enables long-range, off-grid communication between devices without relying on cellular infrastructure. Additionally, Findster is developing an artificial intelligence-based platform for veterinary monitoring, designed to track pets' safety and health, alerting owners to potential issues and improving the efficiency of veterinary practices.

Our view of advertising and communication at the Point-of-Sale (POS) is shown in the following “Virtuous Circle,” in which the interests of all stakeholders - Brand, Channel and Consumer - are found and reinforced in a common place - the Point of Sale. Once the relationships are established, the need to optimize the frequency and contents of this communication becomes evident. Since the classic model for message production simply cannot be adjusted for exceedingly high costs and time of execution, the need exists to create a new way to look at this challenge. Thus is born a platform that produces communication pieces, ensuring the coherence and quality of the classic process and, simultaneously, meets the needs they’ve just detected: efficiency, speed, control, low cost and detailed analyses in real time. In 2007, they launched the first version of the Commop platform at Unicer, for the Super Bock, Carlsberg, Água das Pedras, and Vitalis brands, among others, creating custom promos for each of them. In 2009, this project was recognized with an Prémio Eficácia for having an ROI of 300% in the first 2 months of broadcasting communication. Since then, in Portugal, in addition to Unicer, the Commop platform has earned the trust of BP and Unilever. In Angola, the platform is being used by Refriango and Reviva. In late 2012, the Commop business unit was the target of a spin-off, giving rise to the creation of Commop, S.A., aiming to enhance the evolution and internationalisation of this Communication Management Platform, and its evolution in terms of portability and capabilities in digital communication production. They now offer an SaaS solution to all companies, based on Microsoft technology under the Microsoft BizSpark program, which they are part of.

Feelipa had its origin in 2009, when the author, Filipa Nogueira Pires, began an investigation with the aim of making color accessible to as many people as possible, particularly for people with some kind of visual impairment. The research was carried out alongside the MSc in Product Design at FA-UTL and in partnership with the Helen Keller Center (a school dedicated to the integration of students with visual impairments and other needs). Over several months of contact with visually impaired children, it was possible to develop, refine and validate this color code. These children were the ones who made the project possible.

Feelipa had its origin in 2009, when the author, Filipa Nogueira Pires, began an investigation with the aim of making color accessible to as many people as possible, particularly for people with some kind of visual impairment. The research was carried out alongside the MSc in Product Design at FA-UTL and in partnership with the Helen Keller Center (a school dedicated to the integration of students with visual impairments and other needs). Over several months of contact with visually impaired children, it was possible to develop, refine and validate this color code. These children were the ones who made the project possible.

Lisbon is both Portugal’s capital and biggest city, with 500 thousand people living within its boundaries. Lisboneers are also known as alfacinhas (little lettuce), due to the Moorish population's habit of growing al-hassa, a word that evolved to alface (lettuce). And if one considers Lisbon’s neighbouring areas, one can say there are three million alfacinhas. This makes Lisbon a dynamic and modern city, without letting go its own history and traditions. As the westernmost European capital and crossing point between Europe, Africa, Asia and America, Lisbon grew to become a city of contrasts, noticeable in every nook and cranny. The picturesque villages of Sintra and Cascais, as well as the many beaches recommendable for surf, turn Lisbon into a growing worldwide touristic destination.

5ensesinfood is a Portugal-based company established in 2012, located in Alfena, Porto. The company specializes in the development and commercialization of functional food ingredients tailored for the food and beverage industry. It employs proprietary technology to produce environmentally friendly food ingredients, catering specifically to producers in the dairy, food, and beverage sectors. Through its innovative offerings, 5ensesinfood supplies essential components that aid in the further processing of consumable food items, thereby enhancing the overall quality and sustainability of food production.

Digital Works delivers digital projects for over 100 brands around the world.

Our view of advertising and communication at the Point-of-Sale (POS) is shown in the following “Virtuous Circle,” in which the interests of all stakeholders - Brand, Channel and Consumer - are found and reinforced in a common place - the Point of Sale. Once the relationships are established, the need to optimize the frequency and contents of this communication becomes evident. Since the classic model for message production simply cannot be adjusted for exceedingly high costs and time of execution, the need exists to create a new way to look at this challenge. Thus is born a platform that produces communication pieces, ensuring the coherence and quality of the classic process and, simultaneously, meets the needs they’ve just detected: efficiency, speed, control, low cost and detailed analyses in real time. In 2007, they launched the first version of the Commop platform at Unicer, for the Super Bock, Carlsberg, Água das Pedras, and Vitalis brands, among others, creating custom promos for each of them. In 2009, this project was recognized with an Prémio Eficácia for having an ROI of 300% in the first 2 months of broadcasting communication. Since then, in Portugal, in addition to Unicer, the Commop platform has earned the trust of BP and Unilever. In Angola, the platform is being used by Refriango and Reviva. In late 2012, the Commop business unit was the target of a spin-off, giving rise to the creation of Commop, S.A., aiming to enhance the evolution and internationalisation of this Communication Management Platform, and its evolution in terms of portability and capabilities in digital communication production. They now offer an SaaS solution to all companies, based on Microsoft technology under the Microsoft BizSpark program, which they are part of.