illumin Holdings

ADman Media is a video supply-side platform based in Barcelona, Spain, with nine offices worldwide. Established in 2015, the company specializes in optimizing inventory and maximizing revenue for its users through advanced technology. Its platform facilitates the distribution of video content in both instream and native formats, enabling advertisers to effectively reach their target audiences with high-quality inventory. By optimizing traffic sources and utilizing scalable data processing, ADman Media empowers publishers to enhance profitability through innovative video solutions.

Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.

140 Proof is a mobile-based software company that specializes in social advertising, utilizing individuals' social activity to tailor advertisements based on their interests. Founded in 2010 by Jon Elvekrog and John Manoogian III, along with Vanessa Naylon, Ryan Matsumura, and Andy Scott, the company has developed a patented technology known as the Blended Interest Graph. This technology allows 140 Proof to reach over 66 million unique social users by analyzing data from various social platforms to create detailed interest-based profiles, or "personas." The company offers a Relevance API that serves as a primary revenue stream for premium applications, providing targeted brand advertisements that are presented as concise messages or short videos. Unlike traditional ads on platforms like Facebook or Twitter, 140 Proof's approach combines insights from multiple social networks to deliver more relevant and personalized advertising experiences.