Illumin

Illumin is an advertising firm that specializes in programmatic advertising, providing a platform designed for media planning and buying. The company leverages advanced machine learning algorithms and real-time data analytics to enable marketers to connect with audiences throughout their consumer journey. Illumin's technology facilitates the automated buying and selling of advertising inventory, enhancing the effectiveness of digital media campaigns. The platform is tailored to offer transparency, brand safety, and real-time reporting, ensuring accountability in advertising efforts. Through its intuitive interface, Illumin aims to empower marketers and deliver measurable business results.

Rachel Kapcan

Co-Founder, Chief Product Officer

3 past transactions

Adman Media

Acquisition in 2018
Adman Media, based in Barcelona, Spain, specializes in developing video supply-side platform (SSP) software and solutions for both desktop and mobile environments. Founded in 2015, the company offers advanced video distribution solutions, including instream and native video formats, primarily targeting Spanish-speaking markets. Its technology is designed to help publishers optimize their inventory and maximize revenue through effective video content monetization. Adman Media's platform also facilitates advertisers in reaching their target audiences with high-quality video inventory, thereby fostering user engagement. With additional offices in key cities across Europe and Latin America, Adman Media aims to enhance content distribution and profitability for its clients.

Visible Measures

Acquisition in 2017
Visible Measures Corporation is a Boston-based company established in 2005 that specializes in content advertising technology. The company offers independent measurement solutions for internet video publishers and advertisers, enabling them to measure video content consumption and its viral distribution. Through its data management platform, Visible Measures collects and analyzes performance data from major brands, facilitating the creation of custom audience segments for targeted advertising. One of its key products, VisibleSuite, provides insights into audience interactions with video content, allowing brands to enhance their competitive edge by maximizing their share of attention relative to media spending. As of 2017, Visible Measures operates as a subsidiary of AcuityAds US Inc.

140 Proof

Acquisition in 2016
140 Proof is a mobile-based software platform specializing in social advertising by leveraging individuals' social activities to identify interests and deliver targeted advertisements. Founded in 2010, the company utilizes its proprietary Blended Interest Graph to reach over 66 million unique social users. By analyzing data from various social networks, 140 Proof's technology allows for a deeper understanding of user preferences, enabling the delivery of highly relevant ads. Their offerings include brand advertisements in the form of 140-character messages and 140-second videos, which are tailored to specific interest-based personas. Unlike traditional advertising on platforms like Facebook or Twitter, 140 Proof's approach provides a more comprehensive view of user engagement across multiple social channels, enhancing the effectiveness of in-app advertising. The company's Relevance API serves as a primary revenue stream for premium applications.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.