Adman Media
Acquisition in 2018
ADman Media is a video supply-side platform founded in 2015 and headquartered in Barcelona, Spain, with nine offices globally. The company specializes in video streaming technology that allows users to optimize their inventory and enhance revenue through innovative native video formats. By distributing video content in both instream and native modes, ADman Media helps publishers effectively manage traffic sources and maximize profitability on their web pages. Through its advanced technology, the platform provides high-quality inventory for advertisers to effectively reach their target audiences.
Visible Measures
Acquisition in 2017
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.
140 Proof
Acquisition in 2016
140 Proof is a mobile-based software platform specializing in social advertising by leveraging individuals' social activities to identify interests and deliver targeted advertisements. Founded in 2010, the company utilizes its proprietary Blended Interest Graph to reach over 66 million unique social users. By analyzing data from various social networks, 140 Proof's technology allows for a deeper understanding of user preferences, enabling the delivery of highly relevant ads. Their offerings include brand advertisements in the form of 140-character messages and 140-second videos, which are tailored to specific interest-based personas. Unlike traditional advertising on platforms like Facebook or Twitter, 140 Proof's approach provides a more comprehensive view of user engagement across multiple social channels, enhancing the effectiveness of in-app advertising. The company's Relevance API serves as a primary revenue stream for premium applications.
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