Instafluence
Acquisition in 2015
Instafluence is a marketing and advertising service provider founded in 2013 by Nykelle Schlofman and Scott Paul. Based in Tempe, Arizona, the company specializes in connecting marketers with social media influencers who have established significant followings on platforms such as Instagram, Vine, and Snapchat. By facilitating these connections, Instafluence enables brands to effectively engage their target audiences through scalable influencer marketing strategies. The company leverages the power of social media to enhance brand visibility and drive consumer engagement, making it a valuable partner for businesses seeking to harness the influence of social media personalities.
Beautycon
Seed Round in 2014
Beautycon is a Los Angeles-based company established in 2013, operating as a global community for content creators, celebrities, fans, and brands in the fashion, beauty, and lifestyle sectors. It challenges traditional beauty standards and promotes self-expression through makeup. Beautycon connects these communities through various platforms: Beautycon Festivals, which are marquis events where fans meet online influencers and learn about trends; Beautycon Box, a subscription service delivering beauty and lifestyle products; and Beautycon Digital, an online content portal. Additionally, Beautycon sells accessories and apparel.
Jukin Media
Venture Round in 2014
Jukin Media is a leading global entertainment company specializing in user-generated video content. Founded over a decade ago, it facilitates monetization for amateur video creators by marketing their content to media companies and advertisers seeking authentic, engaging material. With a library of over 50,000 curated UGC videos, Jukin Media offers licensing starting at $49 per clip, serving prominent clients such as Disney, Paramount, CBS, and others. Its content has collectively amassed over 110 billion lifetime views and is continually updated with trending topics daily. The company also produces long-form content and operates popular brands like FailArmy and People Are Awesome, reaching over 200 million fans worldwide. Jukin Media's expertise lies in efficiently sourcing, packaging, and delivering high-quality UGC while handling licensing and payment requirements, saving partners time and resources.
Blip is an online media platform that offers users access to a variety of video clips and programs focused on media and entertainment. The platform features content across multiple categories, including general entertainment, comedy, music, drama, television, food, and video games. It organizes its offerings into segments such as editors' picks, current trends, and new episodes. Additionally, Blip provides producers with tools to host, distribute, and monetize their web series. Founded in 2005 by Charles Hope and Jared Klett, Blip is headquartered in New York City.