German Media Pool

German Media Pool, established in March 2011 and based in Berlin, is a leading independent media for equity fund in Germany. The firm specializes in investing in consumer-facing startups, combining various media platforms, including television, out of home, print, and radio, to support its portfolio companies. To date, German Media Pool has invested over 175 million euros in gross media volume across more than 50 investment rounds, targeting 28 startups. The firm has achieved 12 successful exits and has participated in 2 initial public offerings, positioning itself as a notable player in the venture capital landscape.

Dennis Ahrling

Partner

Aljoscha Kaplan

Co-Founder and Partner

Niko Waesche Ph.D

Co-Founder and Partner

29 past transactions

Lumaly

Convertible Note in 2022
Operator of an online platform designed to search and offer discount coupons for online shopping. The company's platform searches and detects savings opportunities automatically and applies the relevant discount coupon code at checkout, which includes deal discovery to rewards and savings and provides features to boost checkout conversions and drive additional traffic for retailers, enabling users to save money when shopping online.

Grover

Series C in 2022
Grover Group GmbH is a Berlin-based company that operates an online platform allowing customers to rent consumer electronic products through a monthly subscription model. Founded in 2015, Grover offers a diverse range of over 1,500 products across various categories, including smartphones, laptops, wearables, cameras, gaming equipment, home entertainment systems, and smart home devices. This approach enables both private customers and businesses to access the latest technology without the financial burden of ownership, promoting flexibility and convenience in the consumer electronics market. With additional offices in Austria and the Netherlands, Grover is committed to enhancing the access economy by providing a simple and efficient rental service.

Sanity Group

Series A in 2021
Sanity Group GmbH, founded in 2018 and based in Berlin, Germany, specializes in the development and supply of cannabis-based pharmaceuticals and wellbeing products primarily for pharmacies. The company aims to unlock the health benefits of cannabinoids through innovative research and product development, focusing on non-psychoactive components. By investing in fundamental research on the cannabis plant and its active ingredients, Sanity Group seeks to enhance the understanding and application of cannabinoid therapies. The organization is committed to educating healthcare professionals, patients, and consumers about the positive impacts of cannabis, thereby promoting healthier lifestyles and improving access to medicinal cannabis products in pharmacies and clinical institutions.

Ph.International

Seed Round in 2021
Ph.International is a pharmaceutical sciences and management company. Ph.International offers pharmaceutical solutions and sports and aftermarket dietary supplements. Their products include kaex dolo, kaex reload, and kaex go. Their kaex dolo provides symptomatic relief of pain and inflammatory symptoms in association with excessive alcohol consumption.

Spring

Venture Round in 2021
Spring is a healthcare platform based in Germany that connects men with doctors and pharmacies to address sensitive health issues. Founded in 2019, the company provides comprehensive healthcare solutions, including online consultations, e-prescriptions, and streamlined access to effective treatments. By focusing on men's health, Spring aims to overcome barriers such as social stigmatization and misinformation that hinder access to appropriate medical care. The company is supported by leading healthcare professionals and seeks to fill significant treatment gaps within European societies. Ultimately, Spring aspires to become the primary point of contact for various healthcare needs.

Seniovo

Series A in 2019
Seniovo GmbH, founded in 2015 and based in Berlin, Germany, specializes in manufacturing bathtubs, bath doors, and showers designed specifically for elderly and disabled individuals. The company provides a range of products, including conversions from tubs to showers and barrier-free bath doors. In addition to its manufacturing capabilities, Seniovo offers home renovation services that focus on smart home technologies and enhancing mobility for seniors with special needs. The company aims to facilitate age-appropriate and accessible living environments through comprehensive structural alterations and living space adjustments. Seniovo employs a digitalized process for targeted advice and implementation, ensuring that modifications are carried out by its own skilled workers or certified partners, allowing customers to remain in their homes without incurring additional private costs in many cases.

FRIDAY

Venture Round in 2019
FRIDAY Insurance SA, established in 2017 and headquartered in Berlin, Germany, is a digital insurer specializing in car insurance products. It offers innovative, fully digital services including unique options like the pay-per-kilometer tariff, which allows customers to pay as little as 1 cent per kilometer, appealing to low-mileage drivers and those seeking flexibility. The company’s offerings include comprehensive coverage options, such as liability protection and compensation for natural events. Operating as a subsidiary of Baloise (Luxembourg) Holding SA, FRIDAY has developed a cloud-based insurance platform that facilitates a paperless and mobile user experience. With a team of over 40 employees, including experts in business economics and digital technology, FRIDAY aims to enhance the insurance experience through modern technology and customer-centric solutions.

LemonSwan

Seed Round in 2019
LemonSwan GmbH is a dating agency based in Hamburg, Germany, founded in 2017. It specializes in helping singles with serious intentions find compatible partners through a unique matching process. The LemonSwan principle, developed with input from Prof. Dr. Peter Michael Bak, utilizes a scientifically-based test to assess individual personality traits and preferences. This test allows the agency to match users based on their compatibility, increasing the likelihood of successful relationships. LemonSwan offers its services free of charge to specific groups, including students, trainees, and single parents, who are all seeking long-term connections. By focusing on serious matchmaking, LemonSwan aims to create meaningful partnerships for its clients.

Baby Sweets

Seed Round in 2018
Baby Sweets GmbH & Co. KG is an online retailer based in Leuna, Germany, specializing in baby clothing and accessories for boys and girls. The company offers a diverse range of products, including rompers, bodysuits, pajamas, dresses, and jackets, alongside essential baby accessories such as feeding items, bathing supplies, and play items. Designed to cater to the needs of parents and gift-givers, Baby Sweets features both its own brands manufactured in the EU and selected international brands. The company's focus is on providing cute, high-quality, and unique products that support parents during the early years of their child's life.

ABOUT YOU

Corporate Round in 2018
ABOUT YOU is a prominent European fashion e-commerce platform that specializes in clothing, shoes, and accessories. The company is dedicated to enhancing the online shopping experience by emphasizing personalization and mobile accessibility. Customers can explore a diverse selection of over 1,200 brands, allowing them to find fashion that aligns with their individual styles. In addition to its retail operations, ABOUT YOU offers technology services, including a flexible API solution for online retailers, as well as opportunities for brand relations and retail media through native advertising. The company primarily generates revenue through merchandise sales, and its operations include segments focused on the DACH region and the rest of Europe. With a strong emphasis on innovation and customer engagement, ABOUT YOU has established itself as one of the largest fashion e-tailers in Germany.

BOOK A TIGER

Series B in 2017
BOOK A TIGER is an integrated facility management platform that specializes in providing high-quality cleaning services to customers. It operates as an online booking platform, enabling users to easily schedule home cleaning services. In addition to cleaning, BOOK A TIGER offers a range of supplementary services through its network of connected partners, ensuring a comprehensive solution for various facility management needs. The platform focuses on delivering convenience and quality to its users, making it a go-to choice for those seeking reliable cleaning and facility management services.

My better life

Series A in 2017
My better life GmbH, based in Berlin, Germany, is a pioneering company that provides customized online coaching aimed at enhancing personal happiness. The firm has developed a unique platform that offers tailored information and guidance across various aspects of life, including work, relationships, health, finances, leisure, and time management. By utilizing science-based coaching techniques and curated content, the platform empowers individuals to gain insights into achieving a happy and peaceful life. Users benefit from personalized recommendations designed to help them organize their lives effectively and cultivate lasting happiness.

Job Today

Venture Round in 2017
Job Today S.A., established in 2014 and based in Luxembourg City, specializes in mobile applications designed to facilitate job searches. Targeting primarily the hospitality and retail sectors, the company operates in the UK and Spain and is expanding to additional countries. Job Today offers a user-friendly platform that enables service and blue-collar workers to secure employment quickly, often on the same day they apply. Users can submit applications with a single tap and receive responses within 24 hours, while also having the ability to communicate directly with potential employers through chat. The app provides access to various job types, including hourly, part-time, and full-time positions, making the job search process efficient and accessible around the clock.

Job Today

Series B in 2016
Job Today S.A., established in 2014 and based in Luxembourg City, specializes in mobile applications designed to facilitate job searches. Targeting primarily the hospitality and retail sectors, the company operates in the UK and Spain and is expanding to additional countries. Job Today offers a user-friendly platform that enables service and blue-collar workers to secure employment quickly, often on the same day they apply. Users can submit applications with a single tap and receive responses within 24 hours, while also having the ability to communicate directly with potential employers through chat. The app provides access to various job types, including hourly, part-time, and full-time positions, making the job search process efficient and accessible around the clock.

Libify

Series A in 2016
Libify Technologies GmbH, based in Munich and established in 2010, specializes in mobile emergency call systems and tracking technologies designed to enhance safety for individuals, particularly the elderly. The company focuses on providing high-quality, solution-oriented products that enable seniors to live independently while ensuring their safety. Its systems feature automated emergency calls based on time and location parameters, hands-free communication, and precise position determination and tracking capabilities. These innovations allow elderly users to maintain security and remain connected with their families, thereby fostering a sense of safety and independence.

Clark

Series A in 2016
Clark is a Berlin-based insurance platform founded in June 2015 by Dr. Christopher Oster and Steffen Glomb. The company specializes in providing transparent, affordable, and comprehensive insurance coverage through a digital platform. By leveraging technology and insurance expertise, Clark offers a user-friendly approach to insurance advice, enabling customers to assess their insurance status easily. Users can access the platform via iOS and Android applications or a website, where they receive an analysis of their current insurance situation and recommendations for optimization. This includes comparing tariffs from various insurance providers, allowing users to manage their insurance needs transparently and at a lower cost. Clark is supported by FinLeap and the Institute for Transparency.

ABOUT YOU

Funding Round in 2016
ABOUT YOU is a prominent European fashion e-commerce platform that specializes in clothing, shoes, and accessories. The company is dedicated to enhancing the online shopping experience by emphasizing personalization and mobile accessibility. Customers can explore a diverse selection of over 1,200 brands, allowing them to find fashion that aligns with their individual styles. In addition to its retail operations, ABOUT YOU offers technology services, including a flexible API solution for online retailers, as well as opportunities for brand relations and retail media through native advertising. The company primarily generates revenue through merchandise sales, and its operations include segments focused on the DACH region and the rest of Europe. With a strong emphasis on innovation and customer engagement, ABOUT YOU has established itself as one of the largest fashion e-tailers in Germany.

Geschenke.de HSY GmbH

Seed Round in 2016
Geschenke.de HSY is an expert in the gift market and inspires people with creative and unusual gift ideas. Geschenke.de HSY finds the perfect gift for every occasion and every person.

momox

Venture Round in 2014
momox GmbH is an online platform based in Berlin, Germany, specializing in the buying and selling of used books, films, music CDs, DVDs, Blu-rays, vinyl records, games, software, and clothing. Since its establishment in 2004, the company has expanded its services to Germany, Austria, France, and the United Kingdom. The sales process is user-friendly; customers simply enter the barcode of their items online to receive an immediate purchase offer. Once accepted, sellers can send their items to momox without incurring delivery charges, and payment is processed once the items are received. By focusing on second-hand products, momox promotes sustainable consumption by providing customers with affordable alternatives to new items.

Hundeland

Series B in 2014
Hundeland.de is retails pet food online.

Danato

Venture Round in 2013
Danato GmbH operates an online gift portal that specializes in providing personalized gifting options for various occasions. Founded in 2011 and based in Munich, Germany, the company aggregates a wide range of gifts and employs smart search technology to facilitate user experience. Customers receive tailored gift recommendations based on criteria such as the recipient’s age, gender, budget, and the specific occasion. Danato also offers a personalization function, allowing users to customize their gifts. The company manages the entire user experience, including customer support and marketing, while utilizing a drop shipping model, which means that product sourcing, customer acquisition, and sales are handled by Danato, while unaffiliated suppliers take care of production, warehousing, and delivery. As of October 2018, Danato GmbH operates as a subsidiary of LPZ GmbH.

firma.de

Venture Round in 2013
firma.de is a legal-tech company based in Germany that specializes in providing streamlined services for company formation and management. It assists founders and entrepreneurs by simplifying the often complex legal regulations involved in starting and running a business. The company offers a range of services, including accounting, payroll, business plan consultations, annual financial statements, and notary appointment assistance. By focusing on these essential areas, firma.de enables clients to concentrate on their core business activities while receiving comprehensive support throughout various stages of their company's development.

Mybestbrands

Venture Round in 2013
Mybestbrands GmbH is a Munich-based company specializing in lead generation for e-commerce businesses, particularly in the fashion sector. The company operates an online platform that features premium and luxury fashion products from various designer labels, allowing users to explore and find items that align with their personal style. Additionally, Mybestbrands has developed a mobile app called Alle Sales! MYBESTBRANDS, which is tailored for iPad and iPhone users, enhancing the shopping experience by providing access to exclusive sales and promotions. Through its marketplace, Mybestbrands connects consumers with high-end fashion and lifestyle products.

Springlane

Series A in 2013
Springlane GmbH operates an online platform to shop for kitchen and cooking products. The company offers kitchen electric, barbecues and grills, cooking and baking accessories, and dishes and table accessories including Ice machines, spiral cutter, gas grills, ceramic cup, espresso maker, steak cutlery, cutting boards, etc. Springlane GmbH was founded in 2012 and is based in Düsseldorf, Germany.

TopTarif

Venture Round in 2012
TopTarif.de is the first choice for consumers who want to reduce their energy with little effort, financial services and insurance rates. The independent comparison portal determined in a few steps the perfect provider for personal needs. unnecessarily Instead of spending month after month money on expensive rates, you can compare free with TopTarif and download immediately on request the necessary forms for changing suppliers.

Twago

Series A in 2012
twago is the leading platform for online work in Europe. On twago, individuals or companies of all sizes find the experts they need for projects, and freelancers and agencies find work and grow their businesses. twago stands for “Teamwork Across Global Offices” and is at the forefront of the modern workplace, encouraging individuals and companies to go online to find experts and collaborate on projects. There are over 500,000 experts using the platform to find projects, and twago has generated over €400,000,000 in project volume since their inception. twago was founded in 2009 in Berlin – Europe’s new digital mecca – which is the perfect place to grow an international team for a service that operates across the globe. twago CEO and Founder Thomas Jajeh leads a team of over thirty talented individuals from seven different countries.

PaulDirekt

Venture Round in 2012
PaulDirekt is an online shopping club that consolidates various product categories on a single platform. The company specializes in internet retail, offering a diverse range of products, including consumer electronics, fashion items, and sports products. This streamlined approach allows customers to access a wide selection of goods conveniently, enhancing their online shopping experience.

Medikompass

Venture Round in 2012
Medikompass operates an online platform designed for price comparisons in the medical field. It enables users to engage in a reverse auction for medical services, allowing them to submit bids for the prices they are willing to pay. Through this innovative approach, users receive quotes from healthcare providers, facilitating access to medical services with greater transparency in pricing. This platform aims to empower individuals by simplifying the process of comparing costs and accessing affordable healthcare options.

JustBook

Seed Round in 2012
JustBook is a hotel shopping club.
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