German Media Pool

German Media Pool, established in March 2011 and based in Berlin, is a leading independent media for equity fund in Germany. The firm specializes in investing in consumer-facing startups, combining various media platforms, including television, out of home, print, and radio, to support its portfolio companies. To date, German Media Pool has invested over 175 million euros in gross media volume across more than 50 investment rounds, targeting 28 startups. The firm has achieved 12 successful exits and has participated in 2 initial public offerings, positioning itself as a notable player in the venture capital landscape.

Dennis Ahrling

Partner

Luise Gruner

Principal

Aljoscha Kaplan

Co-Founder and Partner

Niko Waesche

Co-Founder and Managing Partner

33 past transactions

Tryp.com

Seed Round in 2025
Tryp.com is an AI-driven travel platform designed to simplify the booking of multi-destination trips. By integrating various modes of transportation, including planes, trains, and buses, alongside hotel accommodations, the platform provides users with curated travel packages that cater to their preferences regarding layovers, flight schedules, and pricing. This approach enables travelers to efficiently find substantial discounts and personalized travel inspiration without the need to manually compare numerous offers. Through its innovative use of artificial intelligence, Tryp.com aims to enhance the travel experience, making it easier for users to plan and enjoy their journeys.

JUCR

Seed Round in 2022
JUCR is transforming the electric vehicle charging experience by offering a user-friendly platform that simplifies the process of charging electric and hybrid vehicles. With access to over 250,000 charging points worldwide, JUCR provides a global charging flat rate that alleviates concerns about charging locations, costs, and timing. The platform is designed for convenience, allowing users to initiate charging with a single click, ensuring a flexible and affordable solution for e-mobility. By focusing on stress-free charging, JUCR aims to enhance the overall experience for electric vehicle owners, promoting greater adoption of electric mobility.

Envoy Technology

Pre Seed Round in 2022
Envoy Technology offers a scalable referral solution designed for content services through its B2B SaaS platform. The company focuses on enhancing conversion rates, reducing customer acquisition costs, and increasing return on ad spend without requiring changes to the core product code. By facilitating seamless integration and ensuring compliance with GDPR regulations, Envoy Technology positions itself as a forward-thinking solution in a post-cookie environment. Its platform enables businesses to drive viral growth, boost revenue, and enhance user engagement by promoting partnerships and simplifying content creation.

Lumaly

Convertible Note in 2022
Lumaly is a digital shopping assistant that enhances the online shopping experience by guiding users through product discovery, identifying savings opportunities, and facilitating easy checkout across various online retailers. Its platform automatically searches for and applies discount coupon codes at checkout, ensuring users maximize their savings. Additional features, such as a wallet that offers Bitcoin cashback and CO2 offset options, provide further incentives for users. By streamlining the shopping journey and boosting checkout conversions, Lumaly not only helps consumers save money but also drives additional traffic for retailers.

Grover

Series C in 2022
Grover is an online platform that allows consumers to rent a wide variety of tech products through monthly subscriptions. With a catalog of over 3,000 items, Grover offers access to smartphones, laptops, VR gear, wearables, and smart home appliances. The company's business model emphasizes sustainability by refurbishing and re-circulating returned products, thereby extending their lifespan and minimizing electronic waste. By enabling users to rent instead of purchase, Grover provides an affordable alternative for accessing consumer electronics. The company operates in multiple markets, including the United States, Germany, Austria, the Netherlands, and Spain.

Grover

Series C in 2022
Grover is an online platform that allows consumers to rent a wide variety of tech products through monthly subscriptions. With a catalog of over 3,000 items, Grover offers access to smartphones, laptops, VR gear, wearables, and smart home appliances. The company's business model emphasizes sustainability by refurbishing and re-circulating returned products, thereby extending their lifespan and minimizing electronic waste. By enabling users to rent instead of purchase, Grover provides an affordable alternative for accessing consumer electronics. The company operates in multiple markets, including the United States, Germany, Austria, the Netherlands, and Spain.

Sanity Group

Series A in 2021
Sanity Group is a European cannabis company established in 2018 and headquartered in Berlin, Germany. The company is dedicated to enhancing people's quality of life through cannabinoids, focusing on health, well-being, and scientific research. Sanity Group develops consumer products derived from non-psychoactive cannabinoids, aiming to provide pharmacies and clinical institutions with access to medicinal cannabis solutions.

Ph.International

Seed Round in 2021
Ph.International is a pharmaceutical sciences and management company. Ph.International offers pharmaceutical solutions and sports and aftermarket dietary supplements. Their products include kaex dolo, kaex reload, and kaex go. Their kaex dolo provides symptomatic relief of pain and inflammatory symptoms in association with excessive alcohol consumption.

Wellster Healthtech

Venture Round in 2021
Wellster Healthtech operates a telemedical platform that provides accessible healthcare services to consumers. The company focuses on creating digital clinics tailored to the needs of modern health consumers. Its platform integrates telemedicine with drug delivery and digital therapies, allowing patients to access mental health support and medical self-tests conveniently and affordably. By streamlining the healthcare experience, Wellster aims to enhance access to essential medical services and improve overall health outcomes for its users.

Seniovo

Series A in 2019
Seniovo GmbH, founded in 2015 and based in Berlin, Germany, specializes in manufacturing bathtubs, bath doors, and showers designed specifically for elderly and disabled individuals. The company provides a range of products, including conversions from tubs to showers and barrier-free bath doors. In addition to its manufacturing capabilities, Seniovo offers home renovation services that focus on smart home technologies and enhancing mobility for seniors with special needs. The company aims to facilitate age-appropriate and accessible living environments through comprehensive structural alterations and living space adjustments. Seniovo employs a digitalized process for targeted advice and implementation, ensuring that modifications are carried out by its own skilled workers or certified partners, allowing customers to remain in their homes without incurring additional private costs in many cases.

FRIDAY

Venture Round in 2019
FRIDAY, founded in 2017 and based in Berlin, is an innovative insurance company that aims to transform the insurance experience through digital technology. Independent since May 2018, FRIDAY operates as a risk carrier under the supervision of the Commissariat aux Assurances in Luxembourg and the Federal Financial Supervisory Authority in Germany. The company offers unique insurance solutions, including kilometer-accurate billing, monthly payment options, and a fully paperless administration process. FRIDAY focuses on providing customers with the flexibility to pay only for what they drive, as well as the opportunity to offset their CO2 emissions. With a growing customer base of over 100,000, FRIDAY is recognized as one of Europe’s fastest-growing InsurTechs, employing more than 180 professionals across its offices in Berlin, Luxembourg, Paris, and Warsaw. The company is committed to fostering a supportive work environment that encourages employee growth and ambition.

LemonSwan

Seed Round in 2019
LemonSwan GmbH is a dating agency based in Hamburg, Germany, founded in 2017. It specializes in helping singles with serious intentions find compatible partners through a unique matching process. The LemonSwan principle, developed with input from Prof. Dr. Peter Michael Bak, utilizes a scientifically-based test to assess individual personality traits and preferences. This test allows the agency to match users based on their compatibility, increasing the likelihood of successful relationships. LemonSwan offers its services free of charge to specific groups, including students, trainees, and single parents, who are all seeking long-term connections. By focusing on serious matchmaking, LemonSwan aims to create meaningful partnerships for its clients.

Baby Sweets

Seed Round in 2018
Baby Sweets is an online retailer specializing in distinctive and high-quality baby clothing and accessories. The company offers a diverse range of products, including bodysuits, rompers, pajamas, and caps, alongside unique themed accessories designed for infants. By featuring both its own EU-made brands and select international brands, Baby Sweets provides parents with a comprehensive selection of essential items for their children's early years. The emphasis on eye-catching designs and quality ensures that Baby Sweets meets the needs of modern parents seeking stylish and functional apparel for their babies.

About You

Corporate Round in 2018
About You is a German e-commerce company specializing in fashion and technology. It operates as a platform for clothing, shoes, and accessories, offering a personalized and inspiring shopping experience on smartphones. With over 2000 brands, the company aims to digitalize the traditional shopping experience, generating sales of over €461 million in 2018/19. It also provides tech services and brand relations to external partners.

BOOK A TIGER

Series B in 2017
Book A Tiger is a technology-driven company that specializes in integrated facility management. It offers high-quality cleaning services to customers, with the added convenience of online booking. Furthermore, the company extends its service offerings through a connected network of partner providers, catering to a broader range of facility management needs.

My better life

Series A in 2017
My Better Life GmbH, based in Berlin, Germany, specializes in providing personalized online coaching aimed at enhancing overall happiness and well-being. The company offers a comprehensive platform that covers various aspects of life, including work, finances, leisure, health, and time management. By utilizing a science-based approach, My Better Life delivers tailored recommendations and curated content designed to meet individual needs. Users can access valuable information that helps them organize their lives more effectively and cultivate a happier, more fulfilling existence.

Job Today

Series B in 2016
Job Today S.A., founded in 2014 and based in Luxembourg City, develops a mobile application designed to facilitate job searches for users, particularly in the hospitality and retail sectors. The app allows individuals to apply for jobs with a single tap, eliminating the need for traditional resumes or cover letters. Users can receive responses from potential employers within 24 hours and communicate directly through an integrated messaging feature. Currently operational in the UK and Spain, Job Today is expanding its services to additional countries, aiming to assist millions of service and blue-collar workers in securing employment quickly and efficiently. The platform is available 24/7, offering opportunities for hourly, part-time, and full-time positions.

Libify

Series A in 2016
Libify specializes in mobile emergency call and tracking systems designed to enhance the safety and independence of elderly individuals. The company aims to provide innovative security solutions that cater to the needs of an aging population, enabling seniors to lead self-determined lives while extending their active lifespan. Its home emergency call systems facilitate automated emergency calls based on specific zone and time parameters, along with hands-free operation and location tracking features. By prioritizing user-friendly technology, Libify ensures that senior citizens can remain secure and connected with their family members, ultimately promoting their well-being and peace of mind.

Clark

Series A in 2016
Clark is a Berlin-based insurance platform founded in June 2015 by Dr. Christopher Oster and Steffen Glomb. The company aims to simplify and enhance the insurance experience by providing transparent and affordable coverage options. Through its digital platform, available via iOS and Android applications as well as a website, Clark allows users to assess their insurance status and identifies opportunities for optimization by comparing tariffs from various insurance providers. By leveraging technology alongside insurance expertise, Clark offers customer-centric advice, enabling users to manage their insurance needs efficiently and cost-effectively. The company is supported by the FinTech incubator FinLeap and the Institute for Transparency, further enhancing its commitment to promoting clarity and fairness in the insurance industry.

About You

Funding Round in 2016
About You is a German e-commerce company specializing in fashion and technology. It operates as a platform for clothing, shoes, and accessories, offering a personalized and inspiring shopping experience on smartphones. With over 2000 brands, the company aims to digitalize the traditional shopping experience, generating sales of over €461 million in 2018/19. It also provides tech services and brand relations to external partners.

Geschenke.de HSY GmbH

Seed Round in 2016
Geschenke.de HSY is an expert in the gift market and inspires people with creative and unusual gift ideas. Geschenke.de HSY finds the perfect gift for every occasion and every person.

momox

Venture Round in 2014
momox GmbH is an online platform based in Berlin, Germany, specializing in the buying and selling of used books, films, music CDs, DVDs, Blu-rays, vinyl records, games, software, and clothing. Since its establishment in 2004, the company has expanded its services to Germany, Austria, France, and the United Kingdom. The sales process is user-friendly; customers simply enter the barcode of their items online to receive an immediate purchase offer. Once accepted, sellers can send their items to momox without incurring delivery charges, and payment is processed once the items are received. By focusing on second-hand products, momox promotes sustainable consumption by providing customers with affordable alternatives to new items.

Hundeland.de

Series B in 2014
Hundeland.de is retails pet food online.

Danato

Venture Round in 2013
Danato GmbH operates an online gift portal that specializes in providing personalized gifting options for various occasions. Founded in 2011 and based in Munich, Germany, the company aggregates a wide range of gifts and employs smart search technology to facilitate user experience. Customers receive tailored gift recommendations based on criteria such as the recipient’s age, gender, budget, and the specific occasion. Danato also offers a personalization function, allowing users to customize their gifts. The company manages the entire user experience, including customer support and marketing, while utilizing a drop shipping model, which means that product sourcing, customer acquisition, and sales are handled by Danato, while unaffiliated suppliers take care of production, warehousing, and delivery. As of October 2018, Danato GmbH operates as a subsidiary of LPZ GmbH.

firma.de

Venture Round in 2013
firma.de is a legal-tech company based in Germany that specializes in providing streamlined services for company formation and management. It assists founders and entrepreneurs by simplifying the often complex legal regulations involved in starting and running a business. The company offers a range of services, including accounting, payroll, business plan consultations, annual financial statements, and notary appointment assistance. By focusing on these essential areas, firma.de enables clients to concentrate on their core business activities while receiving comprehensive support throughout various stages of their company's development.

Mybestbrands

Venture Round in 2013
Mybestbrands GmbH is a Munich-based company specializing in lead generation for e-commerce businesses, particularly in the fashion sector. The company operates an online platform that features premium and luxury fashion products from various designer labels, allowing users to explore and find items that align with their personal style. Additionally, Mybestbrands has developed a mobile app called Alle Sales! MYBESTBRANDS, which is tailored for iPad and iPhone users, enhancing the shopping experience by providing access to exclusive sales and promotions. Through its marketplace, Mybestbrands connects consumers with high-end fashion and lifestyle products.

Springlane

Series A in 2013
Springlane GmbH is an online retailer specializing in kitchen and cooking products, established in 2012 and headquartered in Düsseldorf, Germany. Initially launched as a shopping club for cooking enthusiasts, it has evolved into a leading platform in its sector, offering over 15,000 products from 750 premium brands, including kitchen appliances, barbecues, cooking accessories, and tableware. Springlane employs advanced business intelligence technology and a content-driven e-commerce strategy to enhance customer acquisition and retention. Since 2018, the company has focused on developing integrated consumer brands and has become one of the most influential food content websites in Europe, with sales extending across Germany, Austria, the UK, France, Italy, and Spain.

TopTarif

Venture Round in 2012
TopTarif.de is an independent price-comparison portal that helps consumers save on energy, financial services, and insurance rates. By offering a user-friendly platform, TopTarif enables individuals to compare various providers and find the best options tailored to their personal needs. Rather than incurring high costs from expensive rates, users can easily conduct comparisons and, if desired, download the necessary forms to switch suppliers. The portal covers a wide range of consumer products and services, including electricity, gas, insurance, internet service providers, and smartphone offers, making it a comprehensive resource for those seeking to optimize their expenses.

twago.com

Series A in 2012
twago is the leading platform for online work in Europe. On twago, individuals or companies of all sizes find the experts they need for projects, and freelancers and agencies find work and grow their businesses. twago stands for “Teamwork Across Global Offices” and is at the forefront of the modern workplace, encouraging individuals and companies to go online to find experts and collaborate on projects. There are over 500,000 experts using the platform to find projects, and twago has generated over €400,000,000 in project volume since their inception. twago was founded in 2009 in Berlin – Europe’s new digital mecca – which is the perfect place to grow an international team for a service that operates across the globe. twago CEO and Founder Thomas Jajeh leads a team of over thirty talented individuals from seven different countries.

PaulDirekt

Venture Round in 2012
PaulDirekt is an online shopping club that consolidates various product categories on a single platform. The company specializes in internet retail, offering a diverse range of products, including consumer electronics, fashion items, and sports products. This streamlined approach allows customers to access a wide selection of goods conveniently, enhancing their online shopping experience.

Medikompass

Venture Round in 2012
Medikompass operates an online platform designed for price comparisons in the medical field. It enables users to engage in a reverse auction for medical services, allowing them to submit bids for the prices they are willing to pay. Through this innovative approach, users receive quotes from healthcare providers, facilitating access to medical services with greater transparency in pricing. This platform aims to empower individuals by simplifying the process of comparing costs and accessing affordable healthcare options.

JustBook

Seed Round in 2012
JustBook is a mobile application focused on last-minute hotel bookings, providing users with information and offers on hotels in various cities. The platform enables travelers to secure same-day accommodations at discounted rates and access last-minute deals tailored to specific destinations. By simplifying the booking process, JustBook facilitates hassle-free travel, allowing users to focus on their journey without the stress of finding suitable lodging.
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