Tobii

Tobii, established in 2001, is a Swedish technology company specializing in eye-tracking solutions. It offers hardware and software products that enable the detection of eye orientation, facilitating applications such as eye-controlled interfaces, design testing, and medical diagnostics. Tobii supplies these solutions directly and also provides platforms and components to original equipment manufacturers (OEMs) for integration into their products. The company operates through three business units: Tobii Dynavox (assistive communication technology), Tobii Pro (behavioral research solutions), and Tobii Tech (eye-tracking components and platforms). With a global presence, Tobii generates a significant portion of its revenue from the United States.

4 past transactions

Phasya

Acquisition in 2021
Phasya specializes in developing advanced eye tracking technologies for detecting drowsiness and measuring eye movements. The company utilizes high-speed cameras integrated into glasses to capture ocular images, enabling automatic, objective, and real-time assessments of drowsiness and various ocular parameters. Phasya's solutions extend beyond drowsiness detection to include the measurement of physiological and cognitive states such as stress, attention, cognitive load, and mind wandering. These technologies find applications in safety, medical diagnosis, and research, with a particular focus on driver monitoring. By analyzing eye movements and physiological responses, Phasya aims to enhance understanding of brain activity and gaze behavior, thereby improving task performance and decision-making capabilities.

Acuity ETS

Acquisition in 2018
Acuity ETS is a company that specializes in the resale and consultation of eye tracking technologies and related products. Their focus encompasses a range of fields, including neuromarketing, human behavior analysis, virtual reality, and motion capture. In addition to offering eye tracking solutions, Acuity ETS provides neuroscience-based research and consultancy services grounded in cognitive and behavioral research methods. The company conducts eye-tracking studies for global brands, enabling them to better understand consumer behavior and enhance their marketing strategies. Through its comprehensive suite of services, Acuity ETS supports clients in leveraging advanced analytics and insights to inform decision-making.

Sticky

Acquisition in 2017
Sticky Ad, Inc. specializes in eye tracking and emotion measurement technology, providing a platform that quantifies the viewability of digital content by analyzing where users focus their attention and how they feel. The company offers a cloud-based solution that allows clients to optimize various digital assets—such as websites, advertisements, and videos—ensuring they achieve maximum visual and emotional impact. Sticky serves a diverse clientele, including brand marketers, agencies, market researchers, and publishers. With its flagship platform, Insight & Audit, the company enables content creators to enhance their digital media in near real-time, improving engagement and operational efficiency while reducing costs compared to traditional methods. Founded in 2009 and headquartered in San Francisco, California, Sticky Ad, Inc. also maintains offices in New York and Stockholm and operates as a subsidiary of Tobii Pro AB.

Dynavox Group

Acquisition in 2014
Tobii Dynavox is a leading global provider of eye tracking and touch-based augmented and alternative communication (AAC) devices designed for individuals with special needs. For over twenty years, the company's products have empowered individuals with severe cognitive and physical disabilities, including conditions such as amyotrophic lateral sclerosis (ALS), stroke, muscular dystrophy, and cerebral palsy, by enabling them to communicate effectively. Tobii Dynavox also offers a range of symbol-based products, including those developed by its subsidiary Mayer-Johnson, known for the Boardmaker software, which assists in creating interactive, symbol-based educational materials. The proprietary Picture Communication Symbols (PCS®) are integral to both the Boardmaker line and Tobii Dynavox speech generating devices, facilitating communication and literacy development for users.
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