Tobii

Tobii AB develops and sells eye-tracking technology and solutions globally, operating through three main segments: Tobii Dynavox, Tobii Pro, and Tobii Tech. Tobii Dynavox focuses on augmentative and alternative communication solutions, offering eye-controlled and touchscreen devices designed for individuals with conditions such as spinal cord injuries and ALS. Tobii Pro provides eye-tracking hardware and analytics software, facilitating market research and behavioral studies for companies and research institutions. Tobii Tech specializes in integrating eye-tracking technology into various applications, including gaming, virtual reality, and smart devices. Founded in 2001 and headquartered in Danderyd, Sweden, Tobii holds a significant portfolio of eye-tracking patents, enhancing its capabilities in hardware design and user experience. The company markets its products through resellers and distributors across Europe, the United States, and Asia/Oceania, with a notable portion of its revenue generated from the U.S. market.

Oscar Werner

CEO

4 past transactions

Phasya

Acquisition in 2021
Phasya s.a., founded in 2014 and based in Seraing, Belgium, specializes in developing hardware and software solutions that utilize eye tracking technologies to detect cognitive and physiological states from eye images. Its primary product, the Drowsimeter R100, is designed for research applications, allowing researchers to objectively measure various ocular parameters as well as drowsiness levels. The company offers a range of solutions that monitor eye movements, including blinks and pupil dilation, and assess states such as stress, attention, and cognitive load. These technologies are particularly applicable in safety, driver monitoring, medical diagnosis, and research sectors, where understanding drowsiness and other cognitive states can significantly influence task performance and decision-making. By employing high-speed camera technology, Phasya provides users with automatic, real-time measurements, enhancing the accuracy and continuity of data collection in various fields.

Acuity ETS

Acquisition in 2018
Acuity ETS specializes in the resale and consultancy of technologies related to eye tracking, behavioral analytics, biometrics, and physiology. The company focuses on eye tracking and neuromarketing, as well as the analysis of human behavior through advanced methodologies. In addition to selling eye tracking technologies, Acuity ETS provides neuroscience-based research and consultancy services grounded in cognitive and behavioral research methods. The firm also conducts eye-tracking studies for global brands, helping them gain insights into consumer behavior and improve their marketing strategies.

Sticky

Acquisition in 2017
Sticky’s marketing optimization platform uses visual and emotional insights to uncover what real people see, miss, and feel when engaging with websites, ads, emails, videos, and much more. As a leader in SaaS visual marketing technology, Sticky provides the only biometric solution in the market that helps digital marketers measure and optimize the Visual Web. With Sticky's flagship platform, Insight & Audit, content creators and marketers can optimize their digital media in near real-time. Using Sticky's disruptive technology publishers, brand advertisers and agencies can achieve significant savings, operational efficiency and increased engagement, all at a fraction of the time and cost of more traditional methodologies. www.sticky.ai

Tobii DynaVox

Acquisition in 2014
Tobii Dynavox is a leading global provider of assistive technology focused on augmentative and alternative communication (AAC) solutions. The company specializes in eye-tracking and touch-based devices designed to help individuals with severe cognitive and physical limitations, such as those caused by amyotrophic lateral sclerosis (ALS), stroke, muscular dystrophy, and cerebral palsy, among other conditions. For over twenty years, Tobii Dynavox has empowered users by enabling them to communicate effectively and develop literacy skills, thus enhancing their independence. Additionally, the company includes Mayer-Johnson, known for its Boardmaker software, which allows educators to create interactive, symbol-based educational materials for special education. Tobii Dynavox’s products utilize proprietary Picture Communication Symbols (PCS®) to facilitate communication and learning for individuals with special needs.
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