Campaign Monitor

Campaign Monitor Pty Limited is an email marketing software provider based in Sydney, Australia. The company offers a range of products, including its primary platform for creating and sending emails, as well as CM Commerce, which focuses on email marketing for e-commerce retailers. Campaign Monitor serves a diverse clientele, including designers, agencies, and businesses across various industries such as retail, nonprofit, entertainment, publishing, and technology, both in Australia and globally. Established in 2004, Campaign Monitor has become a key player in the email marketing space, assisting over 150,000 companies, including notable names like Coca-Cola and Disney, in executing effective email marketing campaigns. The platform enables users to design visually appealing emails and automate marketing efforts, facilitating enhanced customer engagement and business growth. Campaign Monitor operates as a subsidiary of Campaign Monitor Finance Pty Ltd.

Amir Ravandoust

CFO

6 past transactions

Liveclicker

Acquisition in 2019
Liveclicker, Inc. is a technology company based in Cupertino, California, founded in 2008. As a subsidiary of CM Group since July 2018, Liveclicker specializes in real-time email personalization solutions tailored for B2C marketers. Its innovative RealTime Email platform transforms static emails into dynamic communications by updating content at the moment of opening. Additionally, Liveclicker provides video commerce solutions that assist brands in maximizing their return on investment from video marketing. The company serves a diverse range of notable clients, including Costco, Bed Bath and Beyond, Petco, and Best Buy, helping them enhance consumer engagement and drive conversions through personalized and interactive messaging strategies.

Sailthru

Acquisition in 2019
Sailthru, Inc. operates a marketing technology platform that focuses on consumer interest-based personalization and automation for middle market and enterprise companies. Founded in 2008 and headquartered in New York, Sailthru manages over 1.6 billion global consumer profiles. The platform offers a comprehensive suite of services, including high-performance email marketing, onsite personalization, mobile marketing automation, and lifecycle optimization, aimed at helping marketers acquire, grow, and retain customers. Leading publishers and e-commerce companies, such as Business Insider and Rent The Runway, leverage Sailthru's capabilities to enhance revenue, improve customer lifetime value, and reduce churn. As a subsidiary of Campaign Monitor Pty Limited, Sailthru continues to innovate in the marketing technology landscape.

Delivra

Acquisition in 2018
Delivra is an email marketing platform with over 15 years of experience in assisting businesses with effective marketing campaigns. The company specializes in leveraging customer data to create personalized email campaigns, identify abandoned shopping carts, and track success metrics. Delivra's services include strategic campaign consulting, email design, and content strategy, enabling organizations to engage customers in meaningful conversations that lead to measurable results. With a diverse clientele of nearly 500 companies across various industries, Delivra is recognized for its industry expertise and commitment to exceptional customer service, helping businesses achieve their marketing goals. For more information, visit www.Delivra.com.

Emma

Acquisition in 2018
Emma, Inc. specializes in developing email marketing software aimed at enhancing online communication for a diverse clientele, including agencies, universities, non-profits, and retailers. Founded in 2002 and based in Nashville, Tennessee, Emma provides an email automation platform known as Emma Plus. This platform allows marketers to create targeted campaigns based on customer behavior, facilitating features such as audience segmentation, A/B testing, and mobile email marketing. Emma's software also includes tools for designing custom branded templates, creating landing pages, and tracking campaign performance through insightful metrics and dashboards. With over 45,000 customers, Emma combines sophisticated design with user-friendly features and robust customer support, making it a comprehensive solution for managing email newsletters and automated campaigns effectively.

Tagga

Acquisition in 2017
Tagga Media Inc. operates an engagement marketing platform that specializes in consolidating fragmented customer data from various channels into a unified profile for each customer. Founded in 2008 and based in Vancouver, Canada, the platform enables brands to aggregate data from eCommerce, email, social media, mobile, and other sources, facilitating a comprehensive understanding of customer behaviors and trends. Tagga’s tools allow clients to create custom segments based on events, behaviors, and purchasing data, and to implement trigger-based workflows for real-time customer engagement. The platform is particularly beneficial for industries such as travel, tourism, hospitality, and retail, offering advanced reporting capabilities to track audience evolution over time. In March 2017, Tagga Media Inc. became a subsidiary of Campaign Monitor Pty Ltd.

GetFeedback

Acquisition in 2014
GetFeedback, Inc. operates an online survey application that enables users to create mobile-friendly surveys tailored to their branding needs, including customizable themes and layouts. The platform supports advanced features like skip logic, question piping, and allows for the integration of survey responses with Salesforce data. Users can generate various reports, including summary reports and detailed views, as well as export data in Excel or CSV formats. GetFeedback offers a selection of free templates for different types of surveys, such as customer satisfaction and employee engagement. The application is designed for use on smartphones, tablets, and web browsers, making it accessible for diverse organizations globally. Founded in 2013 and based in San Francisco, GetFeedback has established itself as a leader in the customer experience survey sector, particularly within the Salesforce ecosystem, and is recognized for its user-friendly software. As of September 2019, GetFeedback functions as a subsidiary of SVMK Inc.
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