RLB Holdings

Respondology LLC owns and operates a Cost-Per-Click (CPC) reply-based advertising platform that turns social channels into search-like advertising medium. The platform scans the content of millions of social posts each day to identify customer sentiment and intent, and replies with marketing messages in real-time. It develops management tools that enable marketers to estimate, build, and optimize return on investment (ROI)-positive campaigns using key phrases, keywords, and emojis. The company engages individual consumers based on just-posted wants and needs. It also provides reporting technology with dashboards that displays real-time data, including replies, clicks, and conversions by phrases and keywords. Respondology LLC was incorporated in 2008 and is based in Boulder, Colorado.

HipLogiq is a marketing software company based in Dallas, Texas, founded in 2008. It specializes in social media and marketing tools, offering two main products: SocialCompass and SocialCentiv. SocialCompass is an enterprise-level solution designed for businesses and agencies to effectively target and engage customers through social media, while SocialCentiv is tailored for small to medium-sized businesses, providing a do-it-yourself approach to social marketing. The company's tools aim to enhance traditional marketing methods by utilizing social media, content marketing, and marketing automation to connect businesses with consumers in a more meaningful way. HipLogiq focuses on creating engaging social marketing programs that allow businesses to reach and reward customers based on their specific needs, location, and timing. The company, originally known as Social Compass, LLC, rebranded to HipLogiq in March 2013.