Zeta Global Holdings
Zeta Global is a data-driven marketing solutions provider that helps brands acquire, grow, and retain customers through its advanced analytics and marketing automation software. Founded in 2007 by David A. Steinberg and John Sculley, the company utilizes a People-based Marketing Cloud and a sophisticated marketing platform to analyze extensive data sets, enabling businesses to predict consumer intent and optimize their marketing strategies. Its key offerings include Zeta CRM, which integrates multichannel marketing efforts, and Zeta Marketing Platform, designed to enhance consumer engagement through identity-driven insights. Serving a diverse range of industries such as financial services, telecommunications, and retail, Zeta Global has established a strong presence in the market, competing with major players like Oracle and Salesforce. Headquartered in New York City, the company operates several offices worldwide, employing over 1,000 professionals dedicated to delivering innovative marketing solutions.
Apptness Media Group provides digital advertising and digital marketing services.
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its flagship product, the Visto Enterprise Advertising Hub, is a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners, optimize advertising expenditures, and measure performance effectively. By providing robust analytics, Visto allows users to drive efficiencies and improve return on investment. Additionally, Visto's platform facilitates the unification of the programmatic advertising ecosystem, allowing for the optimization of audience reach and messaging across various media channels.
Disqus, Inc. operates a comments and audience development platform designed to foster community engagement on websites. Founded in 2007 and based in San Francisco, the company provides tools that help users attract, build, and maintain their audiences while generating revenue. Disqus connects over 1 billion users monthly across 2.5 million registered communities, offering features such as social integration, user profiles, spam moderation, and mobile commenting. The platform enhances discussions and interactions, allowing commenters to build reputations and carry their contributions across different sites. By leveraging its networked comment system, Disqus enables bloggers and publishers to enhance the quality and volume of conversations, making it easier for users to discover and discuss content relevant to their interests. Disqus operates as a subsidiary of Zeta Interactive Corp.
Boomtrain, Inc. operates a marketing platform focused on providing personalization services for content companies. Founded in 2012 and based in San Francisco, the company specializes in delivering individually relevant mobile app and email notifications at scale. Utilizing machine learning and predictive algorithms, Boomtrain enhances customer engagement by surfacing content that resonates with users, which is then delivered through automated channels such as email and push notifications. The platform is designed for easy integration and is capable of processing over 100 million events daily. As of 2017, Boomtrain functions as a subsidiary of Zeta Interactive Corp, and it has established partnerships with several major media brands, benefiting from the expertise of experienced personalization engineers from leading companies.
Acxiom LLC, founded in 1969 and based in Conway, Arkansas, is a leading provider of data, technology, and services that enhance customer experiences through people-based marketing. The company offers a range of solutions, including its Audience Cloud platform for data enablement, Audience Propensities for behavioral insights, and InfoBase for consumer data. Acxiom serves over 8,800 clients globally, including major companies in finance, retail, telecommunications, and pharmaceuticals, by helping them analyze customer bases, improve acquisition and retention, and manage data effectively. The company also provides services in audience monetization, digital transformation, and analytics, utilizing advanced data-oriented products to drive better marketing results. Acxiom's commitment to data quality and integration positions it as a trusted partner for organizations seeking to leverage data for enhanced business performance.
eBay Enterprise is a leading provider of commerce technologies, omnichannel operations and marketing solutions. Our comprehensive and modular solution suite enables the world’s premier brands and retailers to deliver connected consumer experiences across all touchpoints of the entire purchase lifecycle to win with today’s digitally connected consumer.
ClickSquared is a leading provider of real-time relationship marketing services that specializes in intelligent, multi-channel marketing solutions. The company focuses on creating personalized interactions across various online and offline direct channels, allowing brands to enhance their customer engagement. ClickSquared offers a Cross-Channel Marketing Hub, which enables marketers to orchestrate and deliver data-driven, relevant communications through email, direct mail, social media, surveys, mobile, and web platforms. With a team of marketing and technology experts, ClickSquared develops and executes programs aimed at customer acquisition, growth, and loyalty, supporting some of the world's most recognized brands in their marketing efforts.
Intela, LLC, a performance-based marketing and affiliate company, provides lead generation and customer acquisition services. It offers affiliate marketing solutions, including CrispAds affiliate network to provide access to various publishers; lead generation solutions, such as hosted, co-registration, and pay per call campaigns, as well as custom co registration; and email marketing, publisher, and list management solutions. The company provides campaigns and traffic in the United States, the United Kingdom, Australia, Canada, and France, as well as Europe. Intela, LLC was founded in 2005 and is based in Boulder, Colorado with an additional office in London, the United Kingdom.
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