Artefact

Artefact SA is a global provider of data marketing and consulting services, dedicated to transforming data into valuable business insights. Founded in 1998 and headquartered in Paris, the company specializes in data strategy, governance, management, and the development of artificial intelligence algorithms. Artefact offers a wide range of services, including digital marketing, analytics, automation, content strategy, and e-commerce solutions, alongside adtech and martech platforms. With a workforce of over 1,000 employees across 25 offices in 17 countries, Artefact collaborates with major global brands to enhance customer experience through innovative technologies and data-driven strategies. The company was previously known as NetBooster SA before rebranding in 2018.

François Villardière

Chairman

3 past transactions

4Ps Marketing

Acquisition in 2016
4Ps Marketing Limited is an independent search marketing agency based in London, United Kingdom, established in 2008. The company specializes in a range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, display advertising management, content marketing strategy, and web analytics. Serving a diverse clientele across various sectors such as fashion, food, technology, and travel, 4Ps Marketing aims to create integrated marketing campaigns that enhance business performance. The agency focuses on delivering measurable results and actionable insights, ensuring that the user experience is central to its strategies. As of September 2016, 4Ps Marketing operates as a subsidiary of NetBooster S.A.

Internet Advantage

Acquisition in 2015
Internet Advantage is an on line marketing company specialized in SEO, SEM, Linkmarketing and SMM services.

Tradedoubler

Acquisition in 2011
Tradedoubler AB, headquartered in Stockholm, Sweden, is a leading provider of performance-based digital marketing services and technology solutions for publishers and advertisers globally. Established in 1999, Tradedoubler specializes in affiliate marketing and offers a comprehensive suite of services, including a white-label partner management platform, programmatic solutions, and campaign management tools. The company also features Metapic, a platform designed for product recommendations that enhances user engagement through relevant content. Additionally, Tradedoubler provides various tracking solutions, including cross-device and cookieless tracking, alongside a range of APIs for products, vouchers, and conversions. With a network of 140,000 publishers, Tradedoubler supports approximately 2,000 advertisers, including prominent brands like American Express, Dell, and Disney, in achieving their business objectives both nationally and internationally.
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