Influitive

Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Daniel McCall

CEO

4 past transactions

PostBeyond

Acquisition in 2021
PostBeyond Inc. is a Toronto-based company that offers a social media engagement and advocacy platform, enabling employees to share approved corporate content through their personal networks. Founded in 2013, the company's software provides various solutions, including marketing tools that enhance brand visibility, sales solutions that support lead generation and target content delivery, and human resource solutions aimed at empowering employees and strengthening employer branding. By fostering knowledge sharing and breaking down organizational silos, PostBeyond's platform helps businesses adapt to the evolving workplace landscape. The company has established partnerships with notable organizations such as Molson Coors, Starbucks, and BMO, highlighting its commitment to facilitating effective communication and employee engagement.

Triggerfox

Acquisition in 2016
Triggerfox Corporation specializes in a mobile relationship management application designed for business professionals. Founded in 2011 and headquartered in Toronto, Canada, Triggerfox consolidates contacts from various sources, including social media, email, and calendars, into a single, organized address book. The application enhances users' ability to nurture important relationships by providing timely updates on significant events, such as job changes and birthdays, and facilitating follow-up actions, such as making introductions or sending personalized messages. This focus on relationship building enables professionals to maintain and strengthen their networks effectively. Triggerfox operates as a subsidiary of Influitive Corporation.

Ironark

Acquisition in 2016
Ironark is a mobile application development company focused on creating software solutions for task and schedule management. The company has developed several applications for iOS users, including Hub, which serves as a home and family organizer, and Workbase, designed for business task management. Ironark's products aim to help users effectively manage their busy schedules and improve productivity in both personal and professional settings.

Engagio

Acquisition in 2013
Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.
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