Influitive

Influitive Corporation specializes in advocate marketing software solutions tailored for business-to-business (B2B) software and technology firms globally. Its primary product, AdvocateHub, allows companies to create advocate communities that engage customers, partners, and employees through various activities such as referrals, reference calls, and product reviews. This platform integrates with Salesforce, facilitating the tracking of advocate activities and participation. In addition to its software offerings, Influitive provides consulting services, including coaching and training to help businesses implement and enhance their advocate marketing strategies. Founded in 2010 and headquartered in Toronto, Canada, Influitive also has offices in Menlo Park, California, and Boston, Massachusetts. The company is committed to helping organizations shift from traditional marketing approaches to a model centered around customer advocacy, aiming to boost marketing effectiveness and customer lifetime value.

Dan McCall

CEO

3 past transactions

Triggerfox

Acquisition in 2016
Triggerfox Corporation specializes in a mobile relationship management application designed for business professionals. Founded in 2011 and headquartered in Toronto, Canada, Triggerfox consolidates contacts from various sources, including social media, email, and calendars, into a single, organized address book. The application enhances users' ability to nurture important relationships by providing timely updates on significant events, such as job changes and birthdays, and facilitating follow-up actions, such as making introductions or sending personalized messages. This focus on relationship building enables professionals to maintain and strengthen their networks effectively. Triggerfox operates as a subsidiary of Influitive Corporation.

Ironark

Acquisition in 2016
Iron ark is a mobile apps developer company and has developed various applications for the iOS users. It has developed apps like SimplyUs and Hub with the help of which we can manage our busy schedule

Engagio

Acquisition in 2013
Engagio Inc. offers an account-based platform designed to enhance account-centric analytics for B2B companies. The company provides a range of solutions including PlayMaker, which facilitates orchestrating communications across various channels to maximize revenue opportunities; Scout, an extension that supports account-based marketing for customer-facing teams; and Engagio Orchestrate, which allows revenue teams to automate impactful strategies across multiple channels such as sales engagement and marketing automation. Founded in 2015 and headquartered in San Mateo, California, Engagio aims to help businesses engage target accounts and strengthen customer relationships through its comprehensive Account Based Marketing Automation Platform. The platform enables marketers to track account engagement, allocate resources effectively, and measure the impact of their initiatives, thereby supporting the evolution of account-based strategies. Engagio operates as a subsidiary of Demandbase, Inc. since June 2020.
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