Influitive

Influitive Corporation, established in 2010 and headquartered in Toronto, Canada, with offices in Menlo Park, California, and Boston, Massachusetts, specializes in advocate marketing software solutions for B2B software and technology firms. Its flagship product, AdvocateHub, facilitates the creation of advocate communities, enabling customers, partners, and employees to engage in challenges such as referrals, reviews, and reference calls. This software integrates with Salesforce.com for activity tracking and is available via web portal or mobile app. Influitive also offers consulting services, providing coaching and training to help businesses implement and advance their advocate marketing strategies.

Daniel McCall

CEO

4 past transactions

PostBeyond

Acquisition in 2021
PostBeyond Inc., founded in 2013 and based in Toronto, Canada, specializes in providing a social media engagement and advocacy software that enables employees to share approved content from their personal networks. The company offers solutions for marketing, sales, and human resources, focusing on amplifying brand presence through workforce engagement on social media, generating leads, improving ROI, and enhancing employer branding. PostBeyond's platform facilitates internal communication by breaking down organizational silos and promoting knowledge sharing across departments. Notable early partners include Molson Coors, Starbucks, and BMO.

Triggerfox

Acquisition in 2016
Triggerfox Corporation, based in Toronto, Canada, develops Triggerfox, a mobile relationship management application designed for business professionals. The app consolidates contacts from various sources such as social media, phone, calendar, and email into a single address book. It offers relevant updates on key relationships and facilitates follow-up actions like making introductions, sending thank-you cards, and sharing articles. Founded in 2011, Triggerfox aims to help users build stronger personal and business networks by keeping them informed about important events and changes in their contacts' lives.

Ironark

Acquisition in 2016
Ironark is a mobile application development company focused on creating software solutions for task and schedule management. The company has developed a range of applications aimed at enhancing productivity for both personal and professional use. Notable products include Hub, a home and family organizer designed to help users manage their daily activities, and Workbase, a business-oriented task and schedule manager. Ironark's commitment to developing user-friendly applications supports individuals and organizations in efficiently managing their busy schedules.

Engagio

Acquisition in 2013
Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.
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