Investa

Investa is an early stage investor in some of Iceland's most innovative startups. It invests primarily in companies in the technology sector offering products and solutions that have an international appeal. Its policy is to invest in a select few startups and spend a lot of time with them. In addition to investing, the company also provide various advisory services from time to time to companies, investors and institutions that need help evaluating new opportunities.

Halli Thorkelsson

Investor

6 past transactions

GRID

Angel Round in 2018
GRID empowers every-day Excel users to turn their spreadsheets into modern web applications without learning any new skills. It enables the users to instantly turn any spreadsheet into a beautiful, interactive web document that can be securely shared and analyzed online.

Aldin

Seed Round in 2018
Aldin® is an Icelandic VR software company founded in early 2013, focused on creating believable virtual reality experiences and technologies to sustain presence & immersion. Since its founding, the Aldin team has passionately worked towards capturing experiences that are only possible in VR, in ways that entertain and inspire diverse audiences. To achieve believable reality experiences Aldin has built a base of new XR technologies, design methods and production techniques over the course of several years. A cornerstone of the company’s technological foundation is behavior analysis, enabling more convincing VR AI character reactions and powering the Ghostline® XR toolsuite to enhance design and production of immersive content. Over 250,000 users have played Waltz of the Wizard®, Aldin's most recent experience, which was an honoree in the 2016 Proto Awards for Best Interaction Design and held the #1 spot as the highest rated VR app on Steam in 2017.

Travelade

Seed Round in 2017
Travelade, Inc. is a travel platform that assists millennials in discovering and booking travel activities tailored to their preferences. Founded in 2016 and headquartered in Reykjavik, Iceland, with an additional office in Palo Alto, California, the company enables users to plan their trips using insights from travel bloggers and professional tour operators. Travelade offers the world's largest collection of crowdsourced travel guides, allowing users to create and customize their own Wanderguide, which can be shared and monetized by reselling local tours and activities. The platform aims to enhance the travel experience by making it easier for individuals to access authentic holiday activities and recommendations.

Valka

Venture Round in 2017
Valka ehf is a company based in Kópavogur, Iceland, specializing in the development and marketing of advanced weighing and grading equipment for the fish processing industry. Founded in 2003, Valka offers a variety of innovative solutions including the RapidFeed infeed control machine, the RapidWeigher automatic multi-head weigher, and the RapidAligner, which grades and packs salmon fillets. Additionally, Valka provides an online fish trading platform called RapidTrade, and several other products designed to enhance productivity and efficiency in fish processing operations. The company also offers consultancy and advisory services related to equipment selection, technical layouts, and software installation. Valka has established a strong international presence, selling its products through resellers in various countries, and directly to customers as needed. With a commitment to innovation, Valka holds multiple patents and continually seeks to improve its offerings to meet the evolving needs of its clients in the seafood industry.

Avo

Seed Round in 2017
Avo creates one source of truth for analytics events and generates personalized tracking libraries that give developers dev time validation that implementation is correct. Avo is a toolbox (UI and dev tool) to define event based analytics, and generate personalized tracking libraries that provide dev time validation of correct implementation. It's like a spell-checker for people to define quality data, and a type-checker for developers to make sure they send analytics according to design.

Sustainable Cards

Venture Round in 2011
Sustainable Cards Europe AB specializes in the research, design, and production of eco-friendly wooden cards, primarily targeting the hospitality and retail industries. Founded in 2006 and headquartered in Hede, Sweden, with an office in Boulder, Colorado, the company offers innovative products such as hotel key cards and gift cards made from sustainable wood veneers. These wooden cards serve as a biodegradable alternative to traditional plastic cards, helping to reduce the environmental impact associated with petroleum-based materials. By collaborating with certified manufacturers globally, Sustainable Cards aims to minimize plastic waste and support a more sustainable future. The company's commitment to environmental responsibility positions it as a leader in providing sustainable solutions for card-based applications.
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