Skyword

Skyword empowers marketing leaders to create meaningful connections with audiences through sustainable, scalable original storytelling. Its platform facilitates content production, optimization, and promotion at any scale, while also providing access to a community of freelance creators and editorial services. Headquartered in Boston, Massachusetts, Skyword has offices in Palo Alto, California, and New York City.

Dave Feldman

Executive Vice President, Services

2 past transactions

TrackMaven

Acquisition in 2018
TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.

Vidaao

Acquisition in 2014
Vidaao is an online video production marketplace that facilitates connections between buyers and sellers of custom video services. The platform enables businesses to source professional video content based on various criteria such as price, location, and style. In addition to connecting clients with videographers and production companies, Vidaao also offers project management tools to streamline the video production process. The company specializes in a range of video types, including promotional, event, training videos, and animation, thereby catering to diverse marketing needs.
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