Skyword
Skyword is a content creation platform that enables marketing leaders and content creators to enhance their storytelling and engage audiences effectively. By offering a sustainable and scalable approach to original content, Skyword helps brands move away from ineffective marketing strategies. The platform simplifies the production, optimization, and promotion of content, fostering meaningful relationships between brands and their audiences. Skyword also connects clients with a vast community of freelance writers and videographers, along with an editorial team and program managers, to elevate content marketing efforts. Headquartered in Boston, Massachusetts, with additional offices in Palo Alto, California, and New York City, Skyword also has a technology center located in Pittsburgh, Pennsylvania. The company focuses on automating processes such as talent recruitment, topical management, and editorial review, thereby enhancing the scalability and sustainability of content marketing initiatives.
Top Stages
2 past transactions
TrackMaven
Acquisition in 2018
TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.
Vidaao
Acquisition in 2014
Vidaao is an online video production marketplace that facilitates connections between buyers and sellers of custom video services. The platform enables businesses to source professional video content based on various criteria such as price, location, and style. In addition to connecting clients with videographers and production companies, Vidaao also offers project management tools to streamline the video production process. The company specializes in a range of video types, including promotional, event, training videos, and animation, thereby catering to diverse marketing needs.
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