Yotpo

Yotpo is an e-commerce marketing platform founded in 2011 that helps brands grow direct-to-consumer engagement by leveraging customer-generated content and data-driven solutions. The platform collects reviews, questions and answers, photos, and videos, and integrates loyalty programs, referrals, visual marketing, and SMS marketing to create smarter, higher-converting customer experiences. It enables brands to use social proof to influence purchasing decisions and sustain relationships through feedback and insights. The company also operates Atlas, a content, data, and analytics engine, and serves global retailers from its origins in Tel Aviv with offices in major markets.

Omri Cohen

Co-Founder and COO

Ophir Reshef

CFO

Tomer Tagrin

Co-Founder and CEO

4 past transactions

Coho AI

Acquisition in 2025
Coho AI is a company that provides a product-led revenue platform designed to enhance the effectiveness of growth, customer success, and sales teams. Founded in 2021 and based in New York, the company leverages artificial intelligence to integrate with existing B2B SaaS tools, offering a comprehensive analysis of user interactions with products. This platform empowers businesses to make informed decisions based on user behavior data, facilitating increased upsells, expansions, and self-service conversions. By focusing on the right revenue opportunities, Coho AI aims to help teams improve conversion rates and deliver greater value to users.

Prescient AI

Seed Round in 2023
Prescient AI is a leading automation software provider for marketers and direct-to-consumer brands. It offers precise data insights, helping businesses measure, forecast, optimize, and continuously backtest marketing funnels to save time and money. Prescient's AI-powered platform simulates various scenarios to derive actionable insights, enabling brands to optimize ad campaigns, drive growth, and maximize revenue.

SMSBump

Acquisition in 2020
SMSBump is an SMS marketing solution tailored for eCommerce brands, focusing on enhancing sales and customer retention. The platform enables eCommerce store owners to create and send personalized SMS marketing campaigns, utilizing automation to improve engagement. It offers tools for tracking and analyzing campaign performance, allowing businesses to optimize their messaging for better link click-through rates. By facilitating direct and personalized communication with customers through text messaging, SMSBump aims to increase lifetime customer value and strengthen brand loyalty.

Swell Rewards

Acquisition in 2018
Swell Rewards is a software-as-a-service (SaaS) platform that assists omnichannel merchants in understanding, engaging, and retaining their customers through automated marketing campaigns. The company specializes in incentive marketing, providing tools designed to attract and maintain customer loyalty. Its platform facilitates the implementation of on-brand rewards and referral programs, enabling merchants to enhance customer lifetime value and streamline customer acquisition. By employing proven marketing strategies, Swell Rewards helps e-commerce and omnichannel businesses effectively manage their customer relationships and drive growth.
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