Yotpo

Yotpo Ltd. is an e-commerce marketing platform that enables brands to enhance their direct-to-consumer strategies through customer engagement and loyalty. Founded in 2011 and headquartered in Tel Aviv, Israel, with additional offices in New York, Boston, and London, Yotpo provides a user-generated content marketing platform that allows businesses to gather customer reviews, questions and answers, photos, and videos. This content is utilized for marketing, referrals, and loyalty programs, helping brands create more effective customer interactions. Yotpo's integrated solutions encompass reviews, visual marketing, and SMS marketing, which collectively empower companies to leverage social proof and make informed decisions based on customer feedback, ultimately fostering stronger customer relationships and driving conversions.

Omri Cohen

Co-Founder and COO

Ophir Reshef

CFO

Tomer Tagrin

Co-Founder and CEO

4 past transactions

Coho AI

Acquisition in 2025
Coho AI is a company that provides a product-led revenue platform designed to enhance the effectiveness of growth, customer success, and sales teams. Founded in 2021 and based in New York, the company leverages artificial intelligence to integrate with existing B2B SaaS tools, offering a comprehensive analysis of user interactions with products. This platform empowers businesses to make informed decisions based on user behavior data, facilitating increased upsells, expansions, and self-service conversions. By focusing on the right revenue opportunities, Coho AI aims to help teams improve conversion rates and deliver greater value to users.

Prescient AI

Seed Round in 2023
Prescient AI is a leading provider of automation software that delivers transparency and precise data insights for marketers and direct-to-consumer (DTC) brands. In response to the evolving privacy landscape of the internet, Prescient AI offers technology that measures, forecasts, optimizes, and continuously backtests marketing funnels, thereby enhancing efficiency and reducing costs for businesses. The company’s artificial intelligence-driven platform simulates various scenarios and generates actionable insights, empowering brands to optimize their advertising campaigns and drive revenue growth. By prioritizing transparency in its operations and partnerships, Prescient AI aims to rebuild trust in technology while setting a new standard for predicted profitability in the e-commerce sector.

SMSBump

Acquisition in 2020
SMSBump is an SMS marketing solution tailored for eCommerce brands, focusing on enhancing sales and customer retention. The platform enables eCommerce store owners to create and send personalized SMS marketing campaigns, utilizing automation to improve engagement. It offers tools for tracking and analyzing campaign performance, allowing businesses to optimize their messaging for better link click-through rates. By facilitating direct and personalized communication with customers through text messaging, SMSBump aims to increase lifetime customer value and strengthen brand loyalty.

Swell Rewards

Acquisition in 2018
Swell Rewards is a software-as-a-service (SaaS) platform that assists omnichannel merchants in understanding, engaging, and retaining their customers through automated marketing campaigns. The company specializes in incentive marketing, providing tools designed to attract and maintain customer loyalty. Its platform facilitates the implementation of on-brand rewards and referral programs, enabling merchants to enhance customer lifetime value and streamline customer acquisition. By employing proven marketing strategies, Swell Rewards helps e-commerce and omnichannel businesses effectively manage their customer relationships and drive growth.
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