PubliGroupe is a marketing and sales organization focused on selling advertising space across various media channels in Switzerland and beyond. Its primary operations involve the press, directories, and online advertising, while the company is also expanding its presence in the television and cinema sectors. Additionally, PubliGroupe provides performance marketing services, enhancing its offerings in print and multimedia formats throughout Europe.
Improve Digital develops a real-time advertising platform that enables digital media owners to monetize their advertising inventory effectively. The company provides a comprehensive automated ad marketplace, allowing content providers, digital publishers, and broadcasters to retain control over their inventory and user data while optimizing their programmatic advertising strategies. With a focus on building smart and efficient digital businesses, Improve Digital partners with over 250 leading media owners globally and supports approximately 160,000 advertisers each month. The company operates from multiple offices in major European cities, including London, Amsterdam, and Munich, and is a subsidiary of Swisscom.
Brandnew IO GmbH, founded in 2013 and headquartered in Berlin, Germany, operates as an influencer content creation platform that facilitates online advertising services across various sectors including technology, fashion, lifestyle, sports, travel, and automotive. The company provides a software-as-a-service solution that allows marketers to easily set up and manage content creation campaigns on social media. With a focus on connecting brands with content creators, Brandnew offers tools for discovering influencers, managing relationships, and measuring campaign performance. Its platform supports brands in executing global influencer marketing campaigns and delivers valuable insights through analytics, making it a comprehensive resource for both brands and creators. Brandnew maintains a presence in over 60 markets and has additional offices in London and New York.
Sellbranch was founded 2009 by Tradedoubler’s former MD Fredrik Sellgren and Internet entrepreneur Ola Ahlvarsson. The company was started with the vision to become a Gateway to the Nordics for the latest online technologies and to help publisher increase revenue.
JANZZ.technology is a technology and consulting company active in semantic skills and job matching, solutions and applications for the use of complex occupation and skills data, and the development and marketing of economically sustainable projects. JANZZ.technology was originally founded in Zurich in 2008. It is a genuine Swiss company that since the start has been operated by serious investors and experienced personalities from the fields of information and communications technology, human resources, jurisprudence, marketing and business development. The goals of JANZZ.technology are clear: in addition to viable and sustainable business development, the company is strongly focused on ensuring that its products and solutions offer real economic and social benefit. Everyone should be able to benefit from JANZZ.technology, not only in Switzerland, but worldwide. JANZZ.technology launched its first product at the end of 2010: JANZZ.jobs, an innovative employment matching platform designed to reinvigorate labor and job markets, considerably improve on the systems previously used in portals of this kind, and optimize the operations of public employment services. Since 2013 three more, powerful SaaS B2B and B2G solutions were launched – JANZZon!, JANZZclassifier! and JANZZsme! – together with the simple, secure JANZZjobsAPI interface. These solutions, which are superior to conventional full-text-based technologies and applications, have been used in a variety of combinations and applications for structuring and efficiently and intelligently using the large volumes of data available today relating to professional qualifications and hard and soft skills (known as occupation data), as they increase rapidly in complexity. With its cutting-edge solutions, JANZZ.technology is taking a bold step to advance the new area of cognitive computing in the field of occupations and skills. The era of cognitive computing is characterized by a fundamental shift in how machines interact with us, other machines and the environment. The ontology JANZZon! and the smart matching engine JANZZsme! make complex problems such as job and skills matching computable and completely change the way they think and go about job searching. As the applications of JANZZ.technology are structured semantically, that is, occupations, skills and many more concepts are interlinked logically, they can deliver meaningful results for complex searches for job vacancies, employees, freelancers etc. Importantly, these applications constantly learn and therefore become more accurate over time. According to Gartner, the era of cognitive computing, also called the smart machine era will be the most disruptive in the history of IT.
Instanz
Acquisition in 2010
Instanz is providing management consulting services.
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.
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