GE Capital Equity

GE Capital Equity was the private equity investment arm of General Electric, focusing on maximizing returns through strategic equity investments. The firm specialized in acquiring minority ownership stakes in established companies with significant growth potential across various sectors, including healthcare, energy, transportation, and aviation. GE Capital Equity leveraged its extensive industry expertise and global reach to identify and support strong management teams in these high-growth areas. By engaging in investment opportunities such as growth capital, buy-out co-investments, and recapitalizations, the firm aimed to foster sustainable value creation and enhance the overall performance of its portfolio companies.

Miller, Keith

Senior Vice President

Past deals in Advertising

Brightcove

Series B in 2006
Brightcove is a video technology company established in 2004 that provides cloud-based streaming solutions for a diverse range of sectors, including media, broadcasting, digital publishing, sports, entertainment, retail, and education. The company's flagship product, Brightcove Video Cloud, enables organizations to publish and distribute video content across various internet-connected devices. By leveraging innovative technologies and a robust global infrastructure, Brightcove empowers businesses in over 70 countries to enhance their engagement with audiences through professional video experiences. The company operates on a subscription-based software-as-a-service model, offering reliable customer support to ensure effective utilization of its services.

Encirq Corporation

Venture Round in 2000
Encirq solves marketing's #1 challenge: Delivering Personalization with Privacy™. Encirq is an online marketing services company that has developed a unique data engine to deliver individualized, consumer-centered marketing over the Internet. We use online and offline, real-time individual transactional data in a private and secure environment. Marketers and Encirq cannot see the data. Rather, the data reside on each consumer's personal computer, and filter out marketing messages that are not relevant. The service and technology are extendible to broadband, to other network devices, and eventually can be used to deliver personalized television commercials to individual households. Encirq's data engine does two things: It provides cost-effective access to consumer information not previously available; and it enables personalized real-time marketing programs. We have filed multiple patent applications on Encirq's illumination processes and technology.

RespondTV

Venture Round in 2000
RespondTV has a potent blend of proven vision and real-world success. They offer operators, programmers and advertisers the most comprehensive enhanced TV infrastructure and services available: from hosting, serving and reporting to off the shelf applications. Let RespondTV guide you through the exciting possibilities that enhanced TV brings, and discover how to make the riches of this untapped marketing potential a reality - Today. Their capabilities and experience offer their clients and partners compelling reasons for investing in enhanced TV.

FreeSamples.com

Series B in 2000
FreeSamples.com is an e-marketing company focused on enhancing brand promotion in the digital landscape. The company offers a platform that facilitates targeted promotional campaigns and product surveys, allowing brands to connect directly with relevant consumers. Through its services, FreeSamples.com provides opportunities for users to test new products and access special promotions and deals, thereby enabling companies to build meaningful relationships with their target audiences.

Phase2Media

Series C in 2000
Phase2Media's unparalleled expertise delivers strategic, innovative marketing through interactive advertising. Phase2Media is the industry-transforming interactive advertising network which merges the talents of an elite team of experienced professionals with the technological capabilities of leading edge partners such as NetGravity. Through proven marketing expertise and advanced ad serving, targeting and tracking, Phase2Media helps sites identify revenue and advertisers increase effectiveness of campaigns.

AsiaContent

Series A in 1999
AsiaContent is a Pan-Asian consumer Internet company. It provides Internet advertising solutions to online advertisers and web publishers. AsiaContent was founded in 2001 and is headquartered in Hong Kong.
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