Peloton
Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.
Top Stages
7 past transactions
Aiqudo
Acquisition in 2021
Aiqudo is a technology company founded in 2017 and based in Campbell, California, specializing in artificial intelligence solutions that enhance voice computing within the mobile app ecosystem. Its Voice-to-Action platform enables users to execute actions in mobile applications using natural voice commands, facilitating a seamless interaction between voice input and app functionality. By leveraging machine learning, Aiqudo's platform understands natural-language commands, allowing for instant actions and creating a more conversational user experience across various mobile applications.
Precor
Acquisition in 2020
Precor is a manufacturer based in Woodinville, Washington, specializing in fitness and gym equipment. The company produces a range of cardio machines, including adaptive motion trainers, treadmills, cross-trainers, and bikes, as well as strength training equipment and accessories. Precor focuses on creating personalized health and fitness experiences to support individuals in achieving their wellness goals. Its product offerings encompass not only traditional cardio and strength equipment but also additional tools such as climbers and stretching devices, catering to a variety of fitness needs.
Otari
Acquisition in 2020
Otari is a developer of a screen-equipped exercise mat designed to provide real-time feedback and improvement tips.
Atlas Wearables
Acquisition in 2020
Atlas Wearables, Inc. is a fitness technology company based in Austin, Texas, established in 2013. It specializes in designing innovative fitness monitors and activity trackers that enhance workout experiences by identifying exercises, counting repetitions and sets, calculating calories burned, and assessing users' form. The company's products feature an on-wrist display that provides real-time feedback, enabling users to track movements throughout their workouts and make necessary adjustments for improved performance. Additionally, Atlas Wearables offers applications for both iOS and Android devices, further supporting users in their fitness journeys through data analytics and insights.
Weav
Series A in 2019
Weav Music is a Brooklyn-based company that has created a new format that relies on two pieces of software - Weav Mixer for creating tracks and Weav Player that can be embedded in any third party app.
Gossamer Engineering
Acquisition in 2019
Gossamer Engineering is a full-service product development company based in Santa Clara, California. Specializing in system design, the firm offers a comprehensive range of services, including electrical, mechanical, and software design. Its expertise extends to system architecture development, mechanical industrial design, software integration, hardware validation, and program management. Gossamer Engineering is dedicated to delivering integrated solutions that meet the diverse needs of its clients across various industries.
Neurotic Media
Acquisition in 2018
Neurotic Media, LLC is a company that specializes in digital distribution and marketing solutions tailored for retailers, consumer brands, and entertainment companies. Established in 2001 and headquartered in Atlanta, Georgia, the company focuses on creating custom digital experiences that leverage the emotional connection of music to influence consumer behavior. Its offerings include white-labeled online and mobile download stores, marketing campaigns, and digital promotional services, as well as custom branded download cards. Neurotic Media also provides NeuroLinq, a suite of API products that allow clients to manage their digital interfaces and consumer data effectively. The company’s technology-enabled marketing platform integrates licensed content and quality services, enabling businesses to engage their audiences through the universal appeal of music.
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