Peloton

Peloton is a fitness technology company that combines hardware, software, and content to deliver an interactive platform for live and on-demand group classes led by instructors. Its connected fitness products, including bikes and related accessories, integrate with a subscription service that provides ongoing access to class content, performance metrics, and real-time leaderboards, creating a socially connected and motivating workout experience. Revenue is principally driven by subscriptions, with additional income from hardware sales, delivery and installation services, extended warranties, apparel, and Precor-branded products. The company operates two reportable segments: Connected Fitness Products and Subscription, reflecting its balance of devices and ongoing access. Peloton sells online and through its expanding showroom network. It was founded in 2012 and is headquartered in New York.

Liz Coddington

CFO

Cédric Fletcher

SVP, Apparel and Accessories

7 past transactions

Aiqudo

Acquisition in 2021
Aiqudo is a technology company founded in 2017 and based in Campbell, California, specializing in artificial intelligence solutions that enhance voice computing within the mobile app ecosystem. Its Voice-to-Action platform enables users to execute actions in mobile applications using natural voice commands, facilitating a seamless interaction between voice input and app functionality. By leveraging machine learning, Aiqudo's platform understands natural-language commands, allowing for instant actions and creating a more conversational user experience across various mobile applications.

Precor

Acquisition in 2020
Precor designs and manufactures a range of high-quality fitness machines and cardio equipment. Their product line includes Adaptive Motion Trainers (AMTs), bikes, ellipticals, strength training equipment, treadmills, climbers, stretching equipment, and consoles. Headquartered in Woodinville, Washington, Precor aims to provide personalized health and fitness experiences.

Otari

Acquisition in 2020
Otari is a developer of a screen-equipped exercise mat designed to provide real-time feedback and improvement tips.

Atlas Wearables

Acquisition in 2020
Atlas Wearables, Inc. is a fitness technology company based in Austin, Texas, established in 2013. It specializes in designing innovative fitness monitors and activity trackers that enhance workout experiences by identifying exercises, counting repetitions and sets, calculating calories burned, and assessing users' form. The company's products feature an on-wrist display that provides real-time feedback, enabling users to track movements throughout their workouts and make necessary adjustments for improved performance. Additionally, Atlas Wearables offers applications for both iOS and Android devices, further supporting users in their fitness journeys through data analytics and insights.

Weav

Series A in 2019
Weav Music is a Brooklyn-based company that has created a new format that relies on two pieces of software - Weav Mixer for creating tracks and Weav Player that can be embedded in any third party app.

Gossamer Engineering

Acquisition in 2019
Gossamer Engineering is a full-service product development company based in Santa Clara, California. Specializing in system design, the firm offers a comprehensive range of services, including electrical, mechanical, and software design. Its expertise extends to system architecture development, mechanical industrial design, software integration, hardware validation, and program management. Gossamer Engineering is dedicated to delivering integrated solutions that meet the diverse needs of its clients across various industries.

Neurotic Media

Acquisition in 2018
Neurotic Media, LLC is a company that specializes in digital distribution and marketing solutions tailored for retailers, consumer brands, and entertainment companies. Established in 2001 and headquartered in Atlanta, Georgia, the company focuses on creating custom digital experiences that leverage the emotional connection of music to influence consumer behavior. Its offerings include white-labeled online and mobile download stores, marketing campaigns, and digital promotional services, as well as custom branded download cards. Neurotic Media also provides NeuroLinq, a suite of API products that allow clients to manage their digital interfaces and consumer data effectively. The company’s technology-enabled marketing platform integrates licensed content and quality services, enabling businesses to engage their audiences through the universal appeal of music.
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