Peloton

Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.

Liz Coddington

CFO

Cédric Fletcher

SVP, Apparel and Accessories

Woody Marshall

Investor

Peter Stern

CEO President and Board Member

7 past transactions

Aiqudo

Acquisition in 2021
Aiqudo is a technology company founded in 2017 and based in Campbell, California, specializing in artificial intelligence solutions that enhance voice computing within the mobile app ecosystem. Its Voice-to-Action platform enables users to execute actions in mobile applications using natural voice commands, facilitating a seamless interaction between voice input and app functionality. By leveraging machine learning, Aiqudo's platform understands natural-language commands, allowing for instant actions and creating a more conversational user experience across various mobile applications.

Precor

Acquisition in 2020
Precor is a manufacturer based in Woodinville, Washington, specializing in fitness and gym equipment. The company produces a range of cardio machines, including adaptive motion trainers, treadmills, cross-trainers, and bikes, as well as strength training equipment and accessories. Precor focuses on creating personalized health and fitness experiences to support individuals in achieving their wellness goals. Its product offerings encompass not only traditional cardio and strength equipment but also additional tools such as climbers and stretching devices, catering to a variety of fitness needs.

Otari

Acquisition in 2020
Otari is a developer of a screen-equipped exercise mat designed to provide real-time feedback and improvement tips.

Atlas Wearables

Acquisition in 2020
Atlas Wearables, Inc. is a fitness-technology company based in Austin, Texas, founded in 2013. The company specializes in developing fitness monitors and activity trackers that enhance the workout experience by identifying exercises, counting repetitions and sets, calculating calories burned, and evaluating users' form. Its products feature exercise detection, smart weight input, and heart rate monitoring, providing live feedback during workouts to help users improve their performance. Atlas Wearables also offers applications compatible with iOS and Android devices, allowing users to track their fitness progress conveniently.

Weav

Series A in 2019
Weav Music is a Brooklyn-based company that has created a new format that relies on two pieces of software - Weav Mixer for creating tracks and Weav Player that can be embedded in any third party app.

Gossamer Engineering

Acquisition in 2019
Gossamer Engineering is a full-service product development company located in Santa Clara, California. It specializes in providing a comprehensive range of design services, including electrical, mechanical, and software design. The company focuses on system architecture development, mechanical industrial design, software integration, hardware validation, and program management. Gossamer Engineering's vertically integrated approach enables it to effectively manage the entire product development process, ensuring seamless coordination between different engineering disciplines.

Neurotic Media

Acquisition in 2018
Neurotic Media, LLC is a company that specializes in digital distribution and marketing solutions for retailers, consumer brands, and entertainment companies. Founded in 2001 and based in Atlanta, Georgia, the company provides a range of services including white-labeled online and mobile download stores, digital promotional campaigns, and marketing strategies that leverage the power of music. Their offerings include custom branded download cards, mobile services, and solutions for artist and label promotion. Additionally, Neurotic Media features NeuroLinq, a suite of API products that allows clients to interact with their media platform while maintaining control over their user interface and consumer data. The company's focus is on creating unique digital experiences that connect brands, music, and audiences, influencing consumer behavior through curated musical moments. As of June 2018, Neurotic Media operates as a subsidiary of Peloton Interactive, Inc.
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