Marketron
Marketron Broadcast Solutions, LLC is a prominent provider of business software solutions for the media industry, established in 1969 and headquartered in Hailey, Idaho, with additional locations in Denver, Colorado; Opelika, Alabama; Rye, New York; and North York, Canada. The company offers a range of products including the Mediascape platform, which is a cloud-based solution for account oversight, campaign management, billing, and reporting. Other key offerings include Marketron Traffic, designed for radio stations to manage advertising sales and execution; Visual Traffic for smaller radio organizations; and DeltaFlex, catering to broadcasters of various sizes. Additional services such as Electronic Orders and Invoices, Network Connect, and Proof of Performance streamline processes for advertisers and agencies. With over 7,000 media organizations served, Marketron's solutions manage approximately $15 billion in annual advertising revenue, supporting both small independent stations and large media enterprises.
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2 past transactions
Emmis Interactive
Acquisition in 2012
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, and a proprietary content management platform with an unmatched audience intelligence engine.
mSnap
Acquisition in 2010
mSnap is a mobile advertising solutions provider based in the United States, specializing in a platform that enables broadcasters and advertisers to create and manage mobile ad campaigns efficiently. The company partners with over 650 broadcast media outlets, allowing for extensive reach to more than 200 million mobile users weekly. Through exclusive collaborations with notable broadcasters, mSnap facilitates targeted advertising, enabling campaigns to be directed both locally and nationally based on various demographic and interest-based criteria. The platform supports the mobilization of programming, enhancing interactivity and engagement for audiences. Additionally, mSnap offers monetization opportunities for SMS traffic while delivering diverse mobile content, such as sports scores, weather updates, and lifestyle tips.
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