Marketron

Marketron is the media industry's leading provider of business software solutions and services. The Marketron Mediascape Platform, Traffic and Services drive innovation to create new growth opportunities that produce the maximum value for our clients. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.

Jim Howard

CEO

2 past transactions

Emmis Interactive

Acquisition in 2012
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, and a proprietary content management platform with an unmatched audience intelligence engine.

mSnap

Acquisition in 2010
mSnap is a mobile advertising solutions provider based in the United States, specializing in facilitating mobile ad campaigns for broadcasters and advertisers. The company operates a platform that enables users to easily create, launch, and manage SMS advertising campaigns. With over 650 broadcast media partners, mSnap has the capacity to engage more than 200 million mobile users weekly, allowing for targeted local and national campaigns based on various demographic and interest criteria. Through exclusive partnerships with broadcasters, mSnap enhances programming by making it more interactive and measurable, while also monetizing SMS traffic. Additionally, the company offers mobile content, including sports scores, weather updates, health tips, and horoscopes, further enriching user engagement and interaction.
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