FreeCharge
FreeCharge is an e-commerce platform based in Mumbai, Maharashtra, specializing in online recharges for prepaid mobile phones, postpaid services, DTH, and data cards in India. Founded in August 2010 by Kunal Shah, FreeCharge revolutionized the recharge process by offering shopping coupons from major retailers as an incentive, effectively making recharges cost-free for users. Initially, the platform partnered with brands like McDonald's and Barista, later expanding to include prominent retailers such as Café Coffee Day, Domino's Pizza, and Shoppers Stop. By November 2012, FreeCharge reported daily online recharge transactions worth INR 6 million, amounting to INR 2.19 billion annually. In addition to recharges, the platform also facilitates bill payments for services like electricity, gas, and telecommunication, allowing users to complete transactions quickly and efficiently across various channels. Recognized for its innovative approach, FreeCharge was named one of India's most promising technology startups in 2011.
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Preburn
Acquisition in 2014
Preburn is an offline app store that facilitates user acquisition for app publishers by allowing the installation of apps directly onto users' devices at the point of purchase from retail stores. Launched on April 5, 2014, by Vijaysimhareddy Devarapalli, Mohit Mittal, and Manikanta Nikhil, the company operates out of New Delhi and has expanded its presence to 152 stores across four cities: Delhi, Mumbai, Chennai, and Bengaluru. Preburn provides a range of services to enhance user management, including real-time analytics, location and device targeting, user profiling, and a multi-app mode. Additionally, the platform offers user engagement features such as in-store visibility, promotional push notifications, and after-sales support, making it a comprehensive solution for app publishers looking to increase their user base.
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