Blippar

Blippar is a technology company focused on Augmented Reality (AR) and Computer Vision, aiming to enrich everyday experiences by seamlessly integrating digital content with the physical world. Established in 2011, Blippar has developed a SaaS-based platform that allows brands, retailers, and agencies to create and deploy interactive AR experiences, enhancing customer engagement and driving sales. The company's tools enable businesses to publish AR content directly within their own applications or through rich media banners, facilitating a versatile approach to AR integration. Blippar has collaborated with prominent brands such as PepsiCo, Porsche, and Nestlé to create innovative and award-winning AR experiences. Recognized for its rapid growth and innovation in the AR space, Blippar acquired the pioneering AR company Layar in 2014 and invested in WaveOptics in 2015, which focuses on developing advanced display technologies for AR applications. Through its commitment to advancing the AR industry, Blippar continues to shape the way consumers interact with their environments.