Blippar
Blippar.Com Limited is a technology company specializing in augmented reality (AR), computer vision, and image recognition. Since its inception in 2010, Blippar has developed a mobile application that allows businesses to engage consumers through interactive experiences involving everyday objects. This application enhances brand communication, facilitates marketing, and increases purchase intentions through shareable content and live analytics. Blippar also supports educational initiatives by providing digital enhancements for learning materials and enabling interactive environments that merge physical and digital content. The company offers a suite of solutions tailored to various industries, including retail, healthcare, entertainment, and education, and has collaborated with major brands like PepsiCo and L’Oréal. Additionally, Blippar has expanded its capabilities through acquisitions and investments in companies focused on smart optics and AR development. With offices in multiple global locations, Blippar aims to lead the AR sector by offering innovative tools and services that bridge the gap between the digital and physical worlds.
WaveOptics, Ltd. specializes in the design and manufacture of augmented reality display technology, focusing on optical waveguides for wearable devices. The company offers features such as binocular displays, high field-of-view, and full RGB color in lightweight designs. Founded in 2014 and based in Abingdon-on-Thames, United Kingdom, WaveOptics has established strategic partnerships with companies like Compal, Wistron, and Plessey to enhance its product offerings. The company aims to be a pivotal supplier of optical components for the growing augmented reality market.
Binocular Inc, founded in 2012 and based in Austin, Texas, specializes in developing virtual reality software. The company operates as a subsidiary of Blippar.Com Limited since October 2015. Focused on harnessing emerging technologies, Binocular creates innovative digital experiences that aim to deliver tangible business value. Its expertise spans various platforms, including mobile, wearables, and virtual reality devices like Oculus, as well as incorporating advanced technologies such as beacons and drones. Through its work, Binocular addresses specific challenges faced by businesses, positioning itself as a forward-thinking agency in the tech landscape.
Layar B.V., founded in 2009 and headquartered in Amsterdam, Netherlands, specializes in the development of mobile applications, particularly its augmented reality browser, Layar. This innovative platform overlays information onto real-world visuals captured through a mobile device's camera, enhancing user interaction across various domains such as dining, entertainment, healthcare, real estate, and tourism. By integrating interactive digital elements like videos, music clips, and social media links, Layar transforms how users discover and engage with their surroundings, appealing to a growing audience of tech-savvy consumers. The company aims to bridge the gap between the digital and physical worlds, providing brands with unique opportunities to connect with users through immersive experiences.
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