Blippar
Blippar is a technology company focused on Augmented Reality (AR) and Computer Vision, aiming to enrich everyday experiences by seamlessly integrating digital content with the physical world. Established in 2011, Blippar has developed a SaaS-based platform that allows brands, retailers, and agencies to create and deploy interactive AR experiences, enhancing customer engagement and driving sales. The company's tools enable businesses to publish AR content directly within their own applications or through rich media banners, facilitating a versatile approach to AR integration. Blippar has collaborated with prominent brands such as PepsiCo, Porsche, and Nestlé to create innovative and award-winning AR experiences. Recognized for its rapid growth and innovation in the AR space, Blippar acquired the pioneering AR company Layar in 2014 and invested in WaveOptics in 2015, which focuses on developing advanced display technologies for AR applications. Through its commitment to advancing the AR industry, Blippar continues to shape the way consumers interact with their environments.
Top Stages
3 past transactions
WaveOptics
Series A in 2015
WaveOptics, Ltd. is a designer and manufacturer of advanced augmented reality display technology, specializing in diffractive waveguides for wearable devices. Founded in 2014 and headquartered in Abingdon-on-Thames, United Kingdom, the company focuses on providing key optical components for augmented reality applications. WaveOptics employs patented technology that utilizes waveguide holography and photonic crystals to create lightweight, high-performance displays. Their innovative designs feature a high field of view and full RGB color, allowing for an enriched user experience without the bulk typically associated with traditional augmented reality systems. The company has established strategic partnerships with leading firms such as Compal, Wistron, and Plessey to enhance its product offerings and market reach.
Binocular
Acquisition in 2015
Binocular is an innovative agency focused on leveraging emerging technologies to create valuable digital experiences. Established with the aim of addressing specific business challenges, the company specializes in developing mobile applications, facial recognition technology, and three-dimensional graphics rendering. Binocular serves global brands across various industries, including cosmetics, jewelry, and eyewear, by delivering advanced solutions that enhance user engagement and drive business outcomes. With expertise in a range of technologies, including mobile, wearable devices, and augmented reality, Binocular is dedicated to building products that are both sensible and innovative, ultimately fostering growth for its clients.
Layar
Acquisition in 2014
Layar B.V. is a company based in Amsterdam, Netherlands, that specializes in designing and developing mobile applications. Founded in 2009, it is known for its mobile augmented browser, Layar, which overlays digital information on the camera view of smartphones. This innovative platform enhances user interaction with various categories, such as dining, entertainment, real estate, and tourism, by providing access to educational and useful content. By incorporating interactive digital elements like video messages and social network links, Layar aims to transform how people discover and engage with their environments, catering to a growing audience of tech-savvy consumers interested in augmented reality experiences.
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