Blippar
Blippar is a technology company focused on Augmented Reality (AR) and Computer Vision, aiming to enrich everyday experiences by seamlessly integrating digital content with the physical world. Established in 2011, Blippar has developed a SaaS-based platform that allows brands, retailers, and agencies to create and deploy interactive AR experiences, enhancing customer engagement and driving sales. The company's tools enable businesses to publish AR content directly within their own applications or through rich media banners, facilitating a versatile approach to AR integration. Blippar has collaborated with prominent brands such as PepsiCo, Porsche, and Nestlé to create innovative and award-winning AR experiences. Recognized for its rapid growth and innovation in the AR space, Blippar acquired the pioneering AR company Layar in 2014 and invested in WaveOptics in 2015, which focuses on developing advanced display technologies for AR applications. Through its commitment to advancing the AR industry, Blippar continues to shape the way consumers interact with their environments.
Top Stages
3 past transactions
WaveOptics
Series A in 2015
WaveOptics, Ltd. is a designer and manufacturer of advanced augmented reality display technology, specializing in diffractive waveguides for wearable devices. Founded in 2014 and based in Abingdon-on-Thames, United Kingdom, the company focuses on creating optical components that enhance the augmented reality experience. Their patented technology utilizes waveguide hologram physics and photonic crystals, allowing for lightweight, high field-of-view displays in full RGB color. By employing thin transparent substrates embedded with nanostructures, WaveOptics' devices manipulate light to generate images without the need for bulkier components traditionally used in AR systems. The company has established strategic partnerships with industry leaders such as Compal, Wistron, and Plessey to further its mission in the augmented reality market.
Binocular
Acquisition in 2015
Binocular is an innovative agency focused on leveraging emerging technologies to create impactful digital experiences. The company specializes in mobile augmented reality, offering solutions that include mobile applications, facial recognition technology, and three-dimensional graphics rendering. Binocular caters to global brands across various sectors, including cosmetics, jewelry, and eyewear. By integrating advanced technologies such as wearables and drones, Binocular aims to address specific business challenges and enhance value for its clients.
Layar
Acquisition in 2014
Layar B.V., founded in 2009 and headquartered in Amsterdam, designs and develops a mobile augmented reality browser known as Layar. This application enhances the user experience by overlaying information on the camera display across various categories, such as entertainment, dining, healthcare, real estate, and tourism. Layar's platform allows for interactive digital content, including videos, music, and links to social networks, enabling brands to engage with a growing audience of technologically inclined consumers. By integrating digital experiences with the physical world, Layar aims to transform how people discover and interact with relevant information.
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