Bidstack Group

Bidstack Group PLC, based in the United Kingdom, specializes in native in-game advertising. The company develops software technology that enables programmatic advertising campaigns to be placed directly into video games via SDK or API. Bidstack's platform connects players, game developers, and advertisers by providing a forum for in-game advertising. It secures exclusive access to the native in-game advertising space within video games from developers or publishers and then sells this space either directly to specific brands or through programmatic advertising platforms. The majority of Bidstack's revenue is generated from Europe and the Middle East.

Thomas Bullen

Co-CFO

1 past transactions

Pubguard

Acquisition in 2019
Pubguard specializes in ad verification and malware detection for digital publishers across mobile and desktop platforms. The company has developed a mobile-first tool designed to identify harmful advertising, including malware, adult content, and competitor ads. By scanning advertisements and highlighting potential threats in a non-intrusive manner, Pubguard helps protect digital brands around the clock. This service aims to enhance the quality of ads presented to users, thereby improving the overall user experience for desktop, mobile web, and in-app environments.
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