Bidstack

Bidstack is a UK-based company specializing in native in-game advertising, focusing on the integration of dynamic ad placements within video games. By developing software technology that allows for programmatic advertising, Bidstack connects brands with players and game developers through its SDK or API. The company secures exclusive access to in-game advertising spaces from game developers and publishers, subsequently selling this inventory to brands or through programmatic platforms. This innovative approach aims to enhance video game monetization while ensuring a responsible and engaging experience for players. The majority of Bidstack's revenue is generated from the European market, positioning it as a significant player in the evolving landscape of in-game advertising.