Bidstack Group
Bidstack is a United Kingdom-based company specializing in native in-game advertising. It develops software technology that enables the integration of programmatic advertising campaigns directly into video games through SDK or API. By securing exclusive access to in-game advertising spaces from game developers and publishers, Bidstack sells this advertising space either directly to brands or through programmatic platforms. This unique approach positions Bidstack within the $100 billion gaming industry, catering to the needs of game publishers, developers, advertising agencies, and programmatic advertising platforms. The company primarily generates its revenue from Europe, focusing on enhancing the advertising experience in video games.
Pubguard specializes in ad verification and malware detection for digital publishers across mobile and desktop platforms. The company has developed a mobile-first tool designed to identify harmful advertising, including malware, adult content, and competitor ads. By scanning advertisements and highlighting potential threats in a non-intrusive manner, Pubguard helps protect digital brands around the clock. This service aims to enhance the quality of ads presented to users, thereby improving the overall user experience for desktop, mobile web, and in-app environments.
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