Attraqt Group
Attraqt Group is a technology company that specializes in e-commerce solutions, focusing on site search, merchandising, and product recommendations. Founded in 2003 and headquartered in London, it serves a diverse range of sectors including fashion, homeware, health and beauty, and electronics, among others. Attraqt offers its services through a cloud-based Software as a Service platform, enabling retailers to enhance their online shopping experiences with AI-driven tools that optimize search functionality, navigation, and personalization. The company caters to over 300 leading brands and retailers, helping them to create individualized customer journeys from product discovery to purchase. In addition to its core technology offerings, Attraqt provides retail insights, technical expertise, and project management to support its clients in maximizing their e-commerce capabilities. With a presence in various international markets, including Europe and North America, Attraqt remains committed to driving innovation in the digital retail space.
Top Stages
2 past transactions
Early Birds
Acquisition in 2019
Early Birds SAS, established in 2003 and headquartered in Paris, France, specializes in developing a SaaS-based predictive marketing platform. This platform collects, unifies, and analyzes customer behavior data in real-time from various internet sites, enabling e-commerce businesses to personalize their customers' online experience. By leveraging artificial intelligence, Early Birds allows clients to create and visualize algorithms, define parameters, and configure templates to deliver tailored recommendations and enhance merchandising. As of May 31, 2019, Early Birds operates as a subsidiary of ATTRAQT Group plc.
Fredhopper
Acquisition in 2017
Fredhopper is a developer of cloud-based software designed to enhance the online shopping experience for retailers and global brands. The company specializes in on-site search, navigation, personalization, and merchandising, providing tools that allow retailers to optimize product visibility and improve customer engagement. Its software employs algorithms and rules to tailor the shopping experience to individual customers, thereby enabling merchandisers to effectively organize product displays and rankings. With a focus on scalability, Fredhopper's solutions are adaptable, ensuring that retailers can grow and evolve their offerings as needed while maintaining a strong emphasis on customer experience.
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