Attraqt

Attraqt is a technology company that develops and provides e-commerce solutions focused on site search, merchandising, and product recommendations. Based in London, it serves a diverse range of sectors including fashion, homeware, health and beauty, and electronics, among others. The company offers a cloud-based Software as a Service platform that enhances e-commerce performance through API-enabled, intelligent services. These solutions enable retailers to create personalized shopping experiences by optimizing product discovery and facilitating seamless customer journeys. Attraqt's platform incorporates AI capabilities, allowing clients to implement real-time personalization strategies and integrate their own algorithms. With a presence in multiple international markets, Attraqt supports over 300 leading brands and retailers in achieving their commercial objectives while enhancing customer engagement.

Mark Adams

CEO

2 past transactions

Early Birds

Acquisition in 2019
Early Birds is a developer of a predictive marketing platform that offers a Software as a Service (SaaS) solution aimed at enhancing the customer experience for e-commerce sites. By leveraging artificial intelligence, the platform analyzes customer behavior across various digital devices to provide real-time insights. This allows e-commerce businesses to customize their browsing experience and deliver tailored recommendations, ensuring that the right offer is presented to the right user at the right time. Early Birds focuses on marketing customization to help its clients optimize customer engagement and improve overall satisfaction.

Fredhopper

Acquisition in 2017
Fredhopper is a developer of cloud-based software solutions designed for retailers and global brands, focusing on on-site search and merchandising. The company’s offerings include advanced search and navigation tools, personalized recommendations, and visual merchandising services, all aimed at enhancing the online shopping experience. By utilizing algorithms and customizable rules, Fredhopper enables retailers to optimize product organization and ranking, allowing for a more tailored customer interaction. The software is scalable, accommodating the growth needs of retailers while emphasizing the importance of customer experience in the digital marketplace.
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