Ski Solutions

Ski Solutions is a leading tailor-made ski tour operator and the largest specialist ski travel agency in Britain, with over 30 years of experience in arranging ski holidays across Europe and North America. The company focuses on creating bespoke packages that can include hotel stays, chalets, or self-catering apartments, along with flights and transfers, ensuring a customized skiing experience for its clients. Ski Solutions has been recognized for its dedication to exceptional service, winning the 'Best Specialist Agent' award at the World Snow Awards in 2012. This accolade reflects the team's commitment to delivering memorable and personalized ski adventures.

John Wimbleton

Chairman

3 past transactions

Cycling for Softies

Acquisition in 2015
Cycling for Softies Limited is a company that specializes in providing cycling holidays in France. Established in 1981 and based in London, it offers a comprehensive package that includes accommodation, breakfasts, evening meals, bike hire, bicycles, equipment, and luggage transfers. The company focuses on creating crafted itineraries and providing expert local guides, allowing travelers to explore scenic destinations comfortably. As of October 2015, Cycling for Softies operates as a subsidiary of Ski Solutions Limited.

BSpoke Tours

Acquisition in 2014
BSpoke Tours Limited specializes in travel and tourism services, focusing on various holiday options that cater to outdoor enthusiasts. Founded in 2014 and based in London, the company offers cycling holidays in countries such as Austria, Croatia, France, Germany, Italy, and Slovenia. Additionally, it provides bike and boat holiday experiences in France and Italy, as well as walking holidays across Austria, Germany, Italy, Portugal, and Slovenia. For those seeking shorter excursions, BSpoke Tours also organizes short breaks for walkers and hikers in Germany, Austria, Slovenia, and Croatia. The company further enhances its travel packages by offering accommodation and food services, making it a comprehensive choice for travelers seeking active vacation experiences. BSpoke Tours operates as a subsidiary of Ski Solutions Limited.

IfYouTravel

Acquisition in 2007
IfYouTravel is an online travel booking platform focused on becoming Europe's leading specialist and activity travel business. The company operates several niche travel segments, including ifyouski.com for winter sports, ifyougolf.com for golf enthusiasts, ifyoudive.com for diving, and ifyouexplore.com for adventure travel. A fifth platform, Waxed.com, caters specifically to extreme skiers and snowboarders. Established in May 2000 through the merger of three prominent winter sports travel companies, IfYouTravel has expanded its reach across multiple European markets, with offices in key cities such as London, Paris, and Munich. In August of the previous year, it strengthened its position by acquiring the German winter sports leader Skigebiete.net. The company is backed by Europatweb, which focuses on developing high-potential Internet-related enterprises. The leadership team includes Michael Liebreich, a former member of the British Olympic ski team, and Francesca Ecsery-Merrens, who has extensive experience in travel marketing and business development.
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