Lenta

Lenta, established in 1993 and headquartered in Saint Petersburg, Russia, is one of the country's largest retail chains and the second-largest hypermarket chain. As of 2019, it operates 249 hypermarkets across 88 cities and 131 supermarkets in major regions, totaling approximately 1.2 million square meters of selling space. Lenta's stores, averaging 6,400 square meters, focus on a price-led hypermarket and supermarket format. The company employs around 27,800 people and serves over 5.3 million active loyalty cardholders, with approximately 90% of sales tied to the loyalty program. Lenta's product range includes household goods, daily necessities, food, and drinks, generating revenue through direct consumer sales. It supports its retail operations with four hypermarket and one supermarket distribution centers.