Custom Ink
Custom Ink is a leading retailer specializing in custom apparel and accessories tailored for groups, events, and special occasions. Based in Fairfax, Virginia, with additional locations in Charlottesville, Reno, Dallas, and Los Angeles, the company offers a wide range of products, including t-shirts, sweatshirts, activewear, and drinkware. Custom Ink provides an engaging online platform with user-friendly design tools and attentive customer service, enabling customers to create personalized designs that foster a sense of belonging within their communities, such as schools, teams, and charities. The company also supports fundraising efforts through its Custom Ink Fundraising initiative and features Represent by Custom Ink, which allows influencers to design and sell limited-edition merchandise to their fans.
Printfection
Acquisition in 2022
Printfection is a company that specializes in managing promotional products and swag marketing for businesses. It provides a centralized platform that allows organizations to create, store, manage, track, and distribute a wide range of customizable merchandise. This includes items for merchandise marketing, customer rewards, and event giveaways. By streamlining the processes of printing, inventory management, and fulfillment, Printfection enables brands to enhance customer satisfaction and generate qualified leads. The company is headquartered in Denver, Colorado, with fulfillment and production facilities located across the United States.
Swag.com
Acquisition in 2021
Swag.com operates an online platform specializing in promotional products for businesses and organizations. Founded in 2016 and based in New York, the company offers a diverse range of customizable items, including apparel, office supplies, drinkware, bags, and technology accessories. Swag.com enables companies to create unique branded products that enhance their visibility and appeal, catering to various needs such as corporate gifts, giveaways, and bulk merchandise. By focusing on quality and customization, Swag.com helps clients develop promotional items that resonate with their target audience, ensuring that their brands stand out in a competitive market.
Sidestep
Acquisition in 2019
Sidestep is a mobile commerce application designed to streamline the purchasing of merchandise for fans attending live events. The platform allows users to order items before, during, or after an event, facilitating a hassle-free experience by enabling pickup at a designated Sidestep table or shipping directly to their homes. By integrating with live shows, Sidestep enhances the buying experience and captures sales when fan interest is at its highest. The company has collaborated with various artists, including Fall Out Boy and Panic! at the Disco, to create a more interactive retail environment. This approach not only increases sales but also collects valuable data on fan preferences, ultimately benefiting both the consumers and merchandise suppliers.
Represent
Acquisition in 2016
Represent is a crowd-selling platform that enables actors, athletes, creators, and musicians to offer official merchandise, including clothing and accessories. The company provides an easy-to-use design tool that allows celebrities to customize their products and set up campaigns at no cost. Once a campaign is launched, users can share it with their communities and start selling merchandise immediately. Represent fulfills all orders and ensures that profits are directed to the creators or designated charities. By facilitating direct sales between celebrities and their fans, Represent enhances fan engagement while generating funds and awareness for various causes.
Booster
Private Equity Round in 2013
Booster is a fundraising platform that enables individuals, groups, and non-profits to raise money and awareness for various causes through the sale of custom t-shirts and online donations. The company emphasizes the unifying power of custom t-shirts, believing they can transform a group into a cohesive team and enhance events or special moments. By leveraging the appeal of personalized apparel, Booster provides a unique way for supporters to engage in fundraising efforts while promoting their causes effectively.
Pear (formerly Apparel Media Group)
Private Equity Round in 2012
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.
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