Fruit of the Loom

Fruit of the Loom is a prominent designer and manufacturer of basic apparel, based in Bowling Green, Kentucky. Established in 1851 by brothers Benjamin and Robert Knight, the company initially focused on producing cotton cloth and textiles. Over the years, it has evolved into one of the largest manufacturers and marketers of underwear and casualwear, offering a wide range of products for men, women, and children. The product line includes family apparel, athletic wear, printable T-shirts, fleece, women's jeanswear, and sporting equipment. With its trademark registered in 1871, Fruit of the Loom is recognized as one of the oldest brands in the world, known globally for its colorful T-shirts and underwear that emphasize quality, value, and style.

Rocky Price

CFO and Executive Vice President

Melissa Burgess Taylor

CEO and Chairman

2 past transactions

Vanity Fair

Acquisition in 2007
Vanity Fair is a prominent publication and online platform that offers a diverse range of content, including articles and news focused on business, politics, culture, fashion, entertainment, style, society, and Hollywood. The platform features video clips and image galleries alongside its written content, enhancing the reading experience. Additionally, Vanity Fair operates a blog and an online store where readers can purchase editions of the print magazine. Headquartered in New York City, Vanity Fair has established itself as a significant source of information and commentary across various topics since its acquisition by Fruit of the Loom in 2007.

Russell Corporation

Acquisition in 2006
Russell has prided itself on the quality and value of its products—and on its commitment to its employees and the communities where it operates. Russell has long been a company that is able to take advantage of changes in the marketplace, changes in technology and changes in its products. Building on its heritage as an athletic company, Russell has become a global leader in the sporting goods industry with apparel and equipment for all levels of activity—from the playing fields of major colleges to the backyards of homes.
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