Inuvo

NetSeer, Inc. is a technology company that specializes in concept-based advertising solutions for advertisers and publishers. Founded in 2006 and based in Mountain View, California, the company has developed an innovative platform that utilizes a concept-matching engine to decode user intent and enhance ad targeting. This technology allows for the placement of relevant advertisements that align with web page content, improving both engagement and profitability. Key offerings include ConceptGraph, which serves as an intent engine with built-in brand safety features; NetSeer BRAND, which curates brand-safe content into custom programmatic channels; and NetSeer RESPONSE, which provides insights and optimizations to enhance campaign performance. Additionally, the company offers tools like NetSeer ConceptLinks and InImageLinks, which facilitate monetization through relevant links and in-image advertising, respectively. NetSeer has also formed strategic partnerships to further enhance its service offerings. As of early 2017, NetSeer operates as a subsidiary of Inuvo, Inc.

Vertro is a software and technology company that operates the ALOT product portfolio, which aims to simplify online engagement for consumers. ALOT's offerings include customizable toolbars, homepages, and desktop products that help users discover high-quality third-party content on the Internet. With millions of active users, ALOT facilitates a significant volume of type-in search queries, generating revenue through agreements with third-party search and content providers. Formerly known as MIVA, the company rebranded to Vertro following the sale of its MIVA Media division, focusing on enhancing user experiences in online content access and navigation.

ALOT is a software company focused on developing and marketing applications for personal computers. It offers two primary products: the alOt Appbar, a browser-integrated panel that allows users to add apps aligned to their interests; and alOt Home, a customizable homepage that appears on browser startup. The platform is designed to enhance the online experience by delivering content and tools through desktop and browser interfaces. ALOT is owned and operated by Inuvo, Inc., and has built an international user base by integrating its apps into daily web activity.

Zubican is an online business community focused on connecting business-to-business (B2B) buyers and sellers. Recognizing the challenges faced by B2B buyers in finding and evaluating suppliers, Zubican provides a free, ad-supported platform where users can conduct detailed searches of a comprehensive database of U.S. companies. Since its launch in July 2008, Zubican has enabled businesses to create and customize their profiles, showcasing their offerings and facilitating connections with potential customers and vendors. This approach not only allows companies to take control of their online presence but also fosters a network effect, as businesses can link profiles to demonstrate shared relationships and enhance visibility. By promoting a collaborative environment, Zubican aims to streamline the procurement process for buyers while simultaneously increasing exposure and engagement for sellers in the vast B2B marketplace.

Litmus Media, Inc. is a provider of integrated solutions tailored for performance-based advertising, search marketing, and e-retailing sectors. Founded in 1999 and headquartered in North Kansas City, Missouri, the company specializes in technologies that assist merchants with order abandonment recovery and online coupon distribution. Additionally, Litmus Media offers click fraud protection services, enhancing the effectiveness of digital marketing efforts for its clients. It operates as a subsidiary of Think Partnership, Inc.