Inuvo

Inuvo, Inc. is a technology company based in Little Rock, Arkansas, that specializes in developing and selling information technology solutions for marketing. The company's platforms are designed to identify and engage online audiences across various devices, channels, and formats, including video, mobile, connected TV, display, social, and native advertising. Inuvo's key products include ValidClick, which aligns advertising messages with anonymous consumers through data and analytics, and IntentKey, a system that recognizes consumer intent to target in-market audiences effectively. The company operates several content-driven websites and serves clients across diverse industries such as retail, automotive, insurance, healthcare, technology, telecommunications, and finance. Inuvo's revenue primarily comes from the placement of digital advertising, leveraging its advanced technology and strategic partnerships to deliver relevant and engaging advertising experiences.

Jeremy Chrysler

Vice President, Business and New Product Development

5 past transactions

NetSeer

Acquisition in 2017
NetSeer, Inc. specializes in concept-based advertising solutions aimed at enhancing ad targeting for advertisers and publishers. The company has developed an intent engine called ConceptGraph, which decodes user intent to ensure ad placements are relevant and brand-safe. NetSeer offers a suite of products, including NetSeer BRAND, which curates brand-safe content for custom programmatic channels, and NetSeer RESPONSE, providing audience-targeting insights and optimization for improved campaign performance. Additionally, NetSeer ConceptLinks and InImageLinks serve as monetization tools that enhance user engagement by delivering relevant content and links within web pages and editorial images. Founded in 2006 and based in Mountain View, California, NetSeer operates as a subsidiary of Inuvo, Inc. and maintains a strategic partnership with LiveRamp.

Vertro

Acquisition in 2012
Vertro is a software and technology company that owns and operates the ALOT product portfolio. ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web third party content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements. Vertro was previously known as MIVA. After MIVA's sale of its MIVA Media division, MIVA rebranded to Vertro.

ALOT

Acquisition in 2012
alOt is a company dedicated to developing and marketing apps for PCs. Through our in-house team and our collaborative work with globally-recognized developers and publishers, our focus is delivering apps that improve consumers' online lives. We've generated an international following of people who have integrated alOt apps directly into their daily web-browsing experience. Our apps can be found at alOt.com and can be displayed through two primary products: alOt Appbar The alOt Appbar sits directly in a web browser so it's accessible no matter what website users are on. Users add apps to their alOt Appbar to match their local or global interests, including weather and sports, the latest celebrity gossip, social networking accounts and much more. alOt Home alOt Home is the first page users see when they open up their web browser. As with the alOt Appbar, alOt Home is fully customizable so users can create a personalized page that matches their specific interests. the alOt product portfolio is owned and operated by Inuvo, Inc. alOt was previously owned by Vertro and was acquired with Vertro by Inuvo in 2012. alOt was previously known as MIVA Direct, a division of MIVA, which was rebranded to Vertro after MIVA's sale of its MIVA Media division.

Zubican

Acquisition in 2009
Zubican is an online business community, devoted to connecting business-to-business buyers and sellers. In the U.S. businesses spend $18 trillion – a market twice the size of the $9 trillion consumer market. Yet, despite the enormous volume of business commerce, business-to-business (“b2b”) buyers, unlike consumers, have no easy way to find and evaluate companies that can provide them with the products and services they seek. Zubican solves that pain by offering a free, ad-supported, online b2b community that enables b2b buyers to identify and research companies that best match their needs. From the day zubican.com launched publicly in July 2008, users have been able to perform with unprecedented precision, detailed searches of a database that includes more complete and comprehensive profiles on U.S. companies than any source freely available online. Companies are encouraged to take control of their profiles and customize their content to tell the world who they are and what they offer so buyers can find them. Companies can link their profiles with others to demonstrate the depth and quality of their business network and to identify the shared relationships they have with potential customers and vendors, thereby providing value to both buyers and sellers. As a result, users benefit directly from this “double-viral-loop” of promoting the Zubican community and in so doing, growing awareness, driving traffic, and encouraging increased usage of the site.

Litmus Media

Acquisition in 2006
Litmus Media, Inc. specializes in providing integrated solutions for performance-based advertising, search marketing, and the e-retailing sectors. The company offers a range of services, including order abandonment recovery technologies, click fraud protection, and online coupon distribution. Founded in 1999 and headquartered in North Kansas City, Missouri, Litmus Media operates as a subsidiary of Think Partnership, Inc. Through its innovative technologies, the company aims to enhance the effectiveness of merchants' online marketing efforts and improve customer engagement.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.