Inuvo

NetSeer, Inc. specializes in concept-based advertising solutions that enhance ad targeting for advertisers and publishers. The company has developed a range of tools, including the ConceptGraph intent engine, which decodes user intent while ensuring brand safety. NetSeer BRAND curates brand-safe content to create custom programmatic channels, while NetSeer RESPONSE provides audience-targeting insights and optimizations to improve campaign performance and ROI. Additionally, the company offers real-time media services for trigger-based marketing and branded content syndication. NetSeer ConceptLinks delivers relevant topic links on web pages, boosting click-through rates, and NetSeer InImageLinks monetizes in-image content by integrating topical links with editorial images. Established in 2006 and headquartered in Mountain View, California, NetSeer operates as a subsidiary of Inuvo, Inc. as of 2017 and has formed a strategic partnership with LiveRamp to enhance its offerings.

Vertro is a software and technology company that operates the ALOT product portfolio, aimed at simplifying online engagement for consumers. ALOT's offerings include customizable toolbars, homepages, and desktop applications that help users discover and interact with third-party content on the internet. With millions of active users, ALOT facilitates high volumes of type-in search queries, generating revenue through agreements with third-party search and content providers. The company, which was formerly known as MIVA, rebranded after divesting its MIVA Media division to focus on enhancing the online experience for users through its innovative applications.

ALOT is a company based in Little Rock, Arkansas, focused on developing and marketing applications for personal computers. It collaborates with recognized developers and publishers to enhance consumers' online experiences. ALOT has built a significant international user base that integrates its applications into their daily web-browsing routines. The company offers two main products: the ALOT Appbar, which is a customizable toolbar accessible from any website, allowing users to add apps related to their interests, and ALOT Home, the customizable homepage that users see when they open their web browser. Both products aim to provide a personalized and engaging digital experience. ALOT’s portfolio is owned and operated by Inuvo, Inc., following its acquisition of Vertro in 2012. The company was previously known as MIVA Direct and underwent a rebranding after MIVA sold its media division.

Zubican is an online business community designed to connect business-to-business (B2B) buyers and sellers. Recognizing the vast $18 trillion market for B2B commerce in the U.S., Zubican addresses the challenge faced by B2B buyers in finding and evaluating suitable companies. Launched in July 2008, the platform provides a free, ad-supported service that allows users to conduct detailed searches within a comprehensive database of U.S. companies. Businesses can create and customize their profiles, showcasing their offerings and enabling potential buyers to easily locate them. Additionally, companies can link their profiles to highlight their business networks and shared relationships, enhancing visibility for both buyers and sellers. This interconnected approach fosters a community-driven environment, promoting user engagement and encouraging growth within the platform.

Litmus Media, Inc. specializes in providing integrated solutions for the performance-based advertising, search marketing, and e-retailing sectors. Founded in 1999 and based in North Kansas City, Missouri, the company offers technologies aimed at enhancing merchant operations, including order abandonment recovery and online coupon distribution. Additionally, Litmus Media provides click fraud protection services to help businesses optimize their advertising strategies. The company operates as a subsidiary of Think Partnership, Inc.