Telaria

Telaria, Inc. is a software platform that enables publishers to effectively manage and monetize their video advertising across various regions, including the United States, Europe, Canada, Latin America, and Asia Pacific. Founded in 2005 and headquartered in New York, the company provides real-time analytics and decision-making tools that allow publishers to optimize their digital video inventory. Telaria specializes in programmatic advertising, catering to the needs of connected TV, mobile, and over-the-top content. Revenue is generated through a transactional model, where publishers pay a fee each time an advertisement is successfully monetized on the platform. Formerly known as Tremor Video, Inc., the company rebranded to Telaria in 2017 and operates as a subsidiary of The Rubicon Project, Inc.

Warren Lee

Board Member

4 past transactions

SlimCut Media

Acquisition in 2018
SlimCut Media creates new premium advertising inventory for digital publishers. Our innovative video ad units are 100% viewable to guarantee brand engagement. In addition, we give our clients easy access to programmatic demand through partnerships with leading industry platforms.

TVN

Acquisition in 2015
TVN believe in creating success for publishers by connecting buyers and sellers through technology. They have partnered with some of the largest broadcasters in Asia Pacific such as Network Ten, MCN, Astro Malaysia and Southern Cross Austereo. By working closely with the broadcaster they ensure that that they put together an effective “go to market’ strategy that stimulates demand in the marketplace and allows a mixture of complex and non-complex ad solutions based on the specifics features the broadcaster offers.

Transpera

Acquisition in 2011
Transpera is a mobile technology company that specializes in monetizing videos for mobile devices. It offers a comprehensive platform that connects online content owners, network operators, and advertisers through its patent-pending advertising technology. This solution facilitates the effective deployment of mobile video services, allowing video publishers to mobilize and distribute their content to mobile users. Additionally, Transpera provides brand owners and advertisers with a direct avenue for reaching their target audiences, enhancing the video offerings available through mobile carriers. The company serves various internet video brands, helping them navigate the complexities of mobile video monetization.

ScanScout

Acquisition in 2010
ScanScout is a leading online video advertising network that connects brands with consumers through digital devices. The company collaborates with major advertisers and publishers to enhance video advertising opportunities, creating significant revenue streams for publishers by helping them monetize their video content effectively. For advertisers, ScanScout offers tools to target and optimize ad messages, ensuring they reach the appropriate content and audience to maximize engagement. Serving hundreds of millions of ad impressions monthly, ScanScout operates from its headquarters in Boston, with additional offices in New York and Los Angeles.
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