Thrasio

Thrasio is a consumer goods company focused on making popular products widely available. It identifies and acquires established brands that sell well-loved items, leveraging data science, logistics expertise, and marketing strategies to expand product offerings and reach customers globally. Thrasio has acquired over 200 brands, offering thousands of high-quality products, and is recognized as one of the top three sellers on Amazon. The company aims to enhance every moment for consumers through continuous improvement in brand growth, item listings, and product development.

Josh Burke

CFO

Carlos Cashman

Co-Founder and Director

Stephen Fidgeon

Director of Corporate Communications and Brand

8 past transactions

Zeenk

Corporate Round in 2021
Zeenk offers an analytics platform designed to enhance the profitability of rapidly-growing consumer brands by providing actionable insights into growth and profit levers. The platform delivers comprehensive market, sales, and marketing insights, allowing users to easily explore data through a powerful and customizable software-as-a-service (SaaS) solution. By utilizing advanced technology, Zeenk supports direct sellers in sustaining their growth, while also allowing for configurable data integration with other business systems. This combination of features positions Zeenk as a valuable resource for brands looking to optimize their e-commerce financial performance.

Lifelong Online

Acquisition in 2021
Lifelong Online Retail Private Limited, incorporated in 2015 and based in Gurugram, India, specializes in manufacturing and selling a diverse range of products, including kitchen appliances, home appliances, cookware, gas stoves, health care devices, and personal grooming items. The company operates primarily through online sales, catering to a growing market for home and health-related products. As part of the larger Lifelong Group, which has over 25 years of experience in various sectors such as manufacturing and luxury travel, Lifelong Online benefits from the group's extensive expertise and partnerships with prominent global brands across multiple industries.

Wise Owl Outfitters

Acquisition in 2021
Wise Owl Outfitters is a family-owned business focused on providing premium outdoor products and gear for outdoor enthusiasts, ranging from casual campers to serious backcountry adventurers. The company manufactures and retails a variety of items designed to enhance the camping experience, including single and double camping hammocks, bug nets, tree straps, rain tarps, pillows, sleeping pads, towels, tent stakes, and blankets. By offering a comprehensive selection of essential equipment, Wise Owl Outfitters aims to meet the diverse needs of campers and promote a passion for the outdoors.

SafeRest

Acquisition in 2021
SafeRest is a manufacturer and retailer based in Walpole, Massachusetts, specializing in innovative mattress and pillow protectors designed to promote healthier sleep. The company offers a diverse range of products, including mattress protectors for various sizes, crib mattress protectors, and 360-degree encasements, as well as pillow protectors. All products are designed to be breathable, hypoallergenic, and waterproof, catering to the needs of customers seeking effective sleep solutions. SafeRest provides an online shopping platform, making it convenient for consumers to access their high-quality offerings.

Yardline Capital

Acquisition in 2021
Yardline is a provider of growth capital and business optimization services aimed at e-commerce entrepreneurs and sellers. The company leverages proprietary technologies and data-driven tools to enhance operations, boost profitability, and facilitate growth on major platforms such as Amazon, eBay, Etsy, and Shopify. Yardline offers a flexible, non-dilutive funding solution, providing access to growth capital of up to $1 million, often within one business day. This capital enables e-commerce sellers to stock up on inventory, accelerate marketing efforts, and invest in new product launches. Additionally, Yardline empowers marketplaces and online platforms through its Capital-as-a-Service solution, helping sellers thrive in the competitive marketplace economy. Headquartered in New York, Yardline plays a vital role in supporting the entrepreneurial ambitions of e-commerce businesses.

Dwarfs

Series A in 2021
Dwarfs is an e-commerce business that acquires and develops established online brands operating on marketplaces such as Amazon. The company purchases these brands, leveraging its expertise in scaling operations, securing necessary financing, navigating regulatory complexities, and managing associated risks. By doing so, Dwarfs enables original entrepreneurs to achieve financial independence through fair exits while growing the acquired brands' potential within their respective marketplaces.

Bonstato

Acquisition in 2021
Bonstato is a German brand incubator that focuses on developing a diverse range of products through a data-driven analysis approach. The company manages three individual brands, offering popular items for pet owners such as vehicle seat covers, pet beds, and grooming accessories. Additionally, Bonstato provides ergonomic and orthopedic auxiliary products, along with a wide selection of furniture and home accessories, including tables and coffee and tea items. This extensive product range is designed to meet various consumer needs.

Yardline Capital

Corporate Round in 2020
Yardline is a provider of growth capital and business optimization services aimed at e-commerce entrepreneurs and sellers. The company leverages proprietary technologies and data-driven tools to enhance operations, boost profitability, and facilitate growth on major platforms such as Amazon, eBay, Etsy, and Shopify. Yardline offers a flexible, non-dilutive funding solution, providing access to growth capital of up to $1 million, often within one business day. This capital enables e-commerce sellers to stock up on inventory, accelerate marketing efforts, and invest in new product launches. Additionally, Yardline empowers marketplaces and online platforms through its Capital-as-a-Service solution, helping sellers thrive in the competitive marketplace economy. Headquartered in New York, Yardline plays a vital role in supporting the entrepreneurial ambitions of e-commerce businesses.
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