Thrasio

Thrasio is a consumer goods company that specializes in acquiring and growing established brands that sell popular products. By leveraging data science and insights from rankings, ratings, and reviews, Thrasio identifies quality brands and optimizes their performance in the marketplace. The company enhances product lines and expands distribution to reach a global customer base. With a diverse portfolio of over 200 acquired brands, Thrasio has become one of the leading sellers on Amazon, focusing on providing high-quality goods across various sectors, including food processing and fitness. Its mission is to improve the availability of cherished products and enhance consumer experiences through innovative marketing and logistical strategies.

Josh Burke

CFO

Carlos Cashman

Co-Founder and Director

Stephen Fidgeon

Director of Corporate Communications and Brand

8 past transactions

Zeenk

Corporate Round in 2021
Zeenk offers an analytics platform designed to enhance the profitability of rapidly-growing consumer brands by providing actionable insights into growth and profit levers. The platform delivers comprehensive market, sales, and marketing insights, allowing users to easily explore data through a powerful and customizable software-as-a-service (SaaS) solution. By utilizing advanced technology, Zeenk supports direct sellers in sustaining their growth, while also allowing for configurable data integration with other business systems. This combination of features positions Zeenk as a valuable resource for brands looking to optimize their e-commerce financial performance.

Lifelong Online

Acquisition in 2021
Lifelong Online is part of Lifelong Group. It has over 25 years of experience in various businesses spanning Manufacturing, Luxury Travel, and Weddings & Event Management amongst others. Lifelong is working with some of the world's leading global brands catering to the automotive, electrical installations, plastic manufacture, information systems and medical industries.

SafeRest

Acquisition in 2021
SafeRest was established with the goal of creating innovative mattress and pillow protectors for healthier sleep. Whether you’re looking to get the best mattress protector for your queen, king, pillow, or crib mattress,

Wise Owl Outfitters

Acquisition in 2021
Wise Owl Outfitters is a family owned and operated business specializing in premium outdoor products and gear for the outdoor enthusiast. Wise Owl Outfitters is a family owned and operated business specializing in premium outdoor products and gear for the occasional camper to the extreme backcountry enthusiast. We are passionate about the outdoors and take every opportunity possible to get outside and be in nature.

Yardline

Acquisition in 2021
Yardline is a provider of growth capital and business optimization services aimed at e-commerce entrepreneurs and sellers. The company leverages proprietary technologies and data-driven tools to enhance operations, boost profitability, and facilitate growth on major platforms such as Amazon, eBay, Etsy, and Shopify. Yardline offers a flexible, non-dilutive funding solution, providing access to growth capital of up to $1 million, often within one business day. This capital enables e-commerce sellers to stock up on inventory, accelerate marketing efforts, and invest in new product launches. Additionally, Yardline empowers marketplaces and online platforms through its Capital-as-a-Service solution, helping sellers thrive in the competitive marketplace economy. Headquartered in New York, Yardline plays a vital role in supporting the entrepreneurial ambitions of e-commerce businesses.

Dwarfs

Series A in 2021
Dwarfs is an e-commerce platform focused on acquiring and scaling e-commerce brands operating in various marketplaces. The company aims to help these brands reach their full potential by providing the necessary skills, financial resources, and support to navigate regulatory challenges and mitigate risks. By doing so, Dwarfs enables entrepreneurs to achieve a fair exit and attain financial freedom, while enhancing the overall growth and performance of the acquired brands.

Bonstato

Acquisition in 2021
Bonstato is a German brand incubator that focuses on developing a diverse range of products through a data-driven analysis approach. The company manages three individual brands, offering popular items for pet owners such as vehicle seat covers, pet beds, and grooming accessories. Additionally, Bonstato provides ergonomic and orthopedic auxiliary products, along with a wide selection of furniture and home accessories, including tables and coffee and tea items. This extensive product range is designed to meet various consumer needs.

Yardline

Corporate Round in 2020
Yardline is a provider of growth capital and business optimization services aimed at e-commerce entrepreneurs and sellers. The company leverages proprietary technologies and data-driven tools to enhance operations, boost profitability, and facilitate growth on major platforms such as Amazon, eBay, Etsy, and Shopify. Yardline offers a flexible, non-dilutive funding solution, providing access to growth capital of up to $1 million, often within one business day. This capital enables e-commerce sellers to stock up on inventory, accelerate marketing efforts, and invest in new product launches. Additionally, Yardline empowers marketplaces and online platforms through its Capital-as-a-Service solution, helping sellers thrive in the competitive marketplace economy. Headquartered in New York, Yardline plays a vital role in supporting the entrepreneurial ambitions of e-commerce businesses.
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