Launchmetrics
Launchmetrics is a marketing and analytics platform that specializes in serving the fashion, luxury, and beauty industries. Founded in 2006 and headquartered in New York, with additional operations in Paris, the company offers a suite of products designed to enhance brand performance and streamline marketing processes. Its offerings include Samples, Events, Contacts, Discover, and Influencers by Launchmetrics, which collectively assist brands in planning product launches and improving media performance. The company has established itself as a trusted technology provider, working with over 1,000 clients, including prominent names like Dior, Fendi, and NET-A-PORTER, as well as partners such as the British Fashion Council and Google. With a presence in eight markets and support in five languages, Launchmetrics aims to empower brands to create impactful and measurable consumer experiences, adapting to the rapidly changing digital landscape. The company was originally known as Fashion GPS, Inc. before rebranding in January 2016.
DMR is a provider of media analysis services focused on the luxury and beauty industries. The company assists businesses by offering support in strategic planning and tracking results related to editorial and advertising activities. DMR specializes in advertising and coverage tracking, as well as web analysis and social media marketing, catering to both domestic and international markets. Through its comprehensive services, DMR helps companies enhance their marketing strategies and improve their overall performance in a competitive landscape.
Parklu
Acquisition in 2020
PARKLU is a platform designed to connect brands with over 500 million consumers in China through influencer marketing. It specializes in managing Key Opinion Leaders (KOLs) and provides a comprehensive suite of tools for brands to discover relevant influencers across various categories. The platform facilitates direct communication for nurturing relationships with brand ambassadors and allows for the management of social media campaigns. Additionally, PARKLU offers data-driven analytics for real-time campaign tracking, enabling clients to assess effectiveness, measure engagement, and evaluate return on investment across major Chinese social media platforms, including WeChat, Weibo, and Youku. This approach empowers brands to launch large-scale campaigns while leveraging insights to enhance their promotional strategies.
IMAXtree
Acquisition in 2019
IMAXtree, founded in 2000 and based in Milan, Italy, specializes in the production and distribution of visual fashion and beauty content. The company offers innovative content marketing and digital publishing solutions tailored for editors and brands in the fashion industry. As of December 2019, IMAXtree operates as a subsidiary of Launchmetrics, enhancing its capabilities in delivering high-quality visual content to meet the needs of its clients.
Style Coalition
Acquisition in 2017
Style Coalition LLC is an influencer marketing platform specializing in the lifestyle sector, helping brands engage with a network of creative influencers. Founded in 2008 and headquartered in New York, the company operates under the name SCX: Influencer Exchange, which offers advanced tools for brands to search for influencers, book campaigns, and analyze return on investment. Style Coalition has managed a variety of influencer-driven campaigns, including branded content and native advertising, establishing itself as a pioneer in the influencer marketing space. The platform's extensive network reaches over 200 million followers across leading blogs and social media platforms, covering diverse areas such as fashion, beauty, home design, food, art, travel, and men's lifestyle. As of November 2017, Style Coalition operates as a subsidiary of Launchmetrics.
Visual Box
Acquisition in 2017
Visual Box specializes in media monitoring and analysis within the fashion, beauty, design, and lifestyle sectors. The company offers comprehensive services that include editorial evaluations, advertising studies, and consulting, catering to a diverse clientele of over 800 brands. By tracking and analyzing a wide range of media channels, from daily newspapers to niche publications, Visual Box enables both multinational luxury fashion houses and emerging designers to enhance their productivity and strengthen customer relationships.
Augure
Acquisition in 2016
Augure is a software company founded in 2002 in Paris, specializing in influencer marketing and public relations solutions. The company offers a platform that assists brands and agencies in managing their communication strategies by bridging the gap between traditional PR and influencer marketing. With over 1,000 clients utilizing the platform daily, Augure enables communication, PR, and public affairs teams to engage with relevant influencers, streamline campaign management, and enhance their media presence on social networks. In addition to its software, Augure provides consulting services through its data services team, helping clients interpret and leverage data to optimize their influencer marketing strategies. The company operates primarily in Europe and Latin America, serving a diverse range of clients, including prominent organizations in the corporate sector.
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