Launchmetrics
Launchmetrics is a marketing platform and analytics provider focused on the fashion, luxury, and beauty sectors. Established in 2006 and headquartered in New York, with operational offices in Paris, the company offers a suite of products including Samples, Events, Contacts, Discover, and Influencers by Launchmetrics. These tools are designed to enhance the launch planning process, facilitate relationships with the press, and connect global offices, thereby helping brands streamline their operations and improve media performance. With a client roster that includes prominent names like Dior, Fendi, and NET-A-PORTER, Launchmetrics serves over 1,000 brands and collaborates with industry partners such as IMG and the British Fashion Council. The company is recognized for its significant market penetration, supporting 50% of the top 100 luxury brands worldwide. Its innovative solutions enable brands to make data-driven decisions quickly, enhancing their ability to engage with modern consumers effectively.
PARKLU is a platform designed to connect brands with over 500 million consumers in China through influencer marketing. It specializes in managing Key Opinion Leaders (KOLs) and provides a comprehensive suite of tools for brands to discover relevant influencers across various categories. The platform facilitates direct communication for nurturing relationships with brand ambassadors and allows for the management of social media campaigns. Additionally, PARKLU offers data-driven analytics for real-time campaign tracking, enabling clients to assess effectiveness, measure engagement, and evaluate return on investment across major Chinese social media platforms, including WeChat, Weibo, and Youku. This approach empowers brands to launch large-scale campaigns while leveraging insights to enhance their promotional strategies.
IMAXtree, founded in 2000 and based in Milan, Italy, specializes in the production and distribution of visual fashion and beauty content. The company offers innovative content marketing and digital publishing solutions tailored for editors and brands in the fashion industry. As of December 2019, IMAXtree operates as a subsidiary of Launchmetrics, enhancing its capabilities in delivering high-quality visual content to meet the needs of its clients.
Style Coalition is an influencer marketing platform helping brands tell stories by engaging its network of creative power influencers. Style Coalition has managed and produced a multitude of influencer-driven campaigns ranging from branded content to native advertising and has established itself as one of the pioneers in this newly created market. Its proprietary first-to-market technology solution – Influencer Exchange – provides brands with advanced tools to search influencers, book campaigns and analyze ROI. Style Coalition network reaches more than 200MM followers across top blogs and social media platforms in fashion, beauty, home design, food, art, travel and men’s lifestyle.
Visual Box is in international fashion, beauty, design and lifestyle media monitoring and analysis, providing editorial evaluations, advertising studies and consulting to over 800 brands.
Augure by Launchmetrics' software and social data help brands and agencies to bridge the gap between traditional PR and Influencer Marketing. Every day, more than 1,000 Communication, PR, and Public Affairs teams use the Publisher platform to engage relevant influencers, manage their campaigns, improve efficiency and increase their presence in the media and on social networks. The Augure by Launchmetrics' data services team compliments the Publisher software as the people behind the technology, offering consulting services that help clients to make sense of the data and apply it to their Influencer Marketing strategies. Founded in 2002 in Paris, Augure operates in Europe and Latin America. Its clients include Orange, Thales, AG Insurance, Pierre & Vacances, Château de Versailles, Amalthea, Hill+Knowlton and many others that span across the corporate sector.
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