Launchmetrics
Launchmetrics is a marketing and analytics platform that specializes in serving the fashion, luxury, and beauty industries. Founded in 2006 and headquartered in New York, with additional operations in Paris, the company offers a suite of products designed to enhance brand performance and streamline marketing processes. Its offerings include Samples, Events, Contacts, Discover, and Influencers by Launchmetrics, which collectively assist brands in planning product launches and improving media performance. The company has established itself as a trusted technology provider, working with over 1,000 clients, including prominent names like Dior, Fendi, and NET-A-PORTER, as well as partners such as the British Fashion Council and Google. With a presence in eight markets and support in five languages, Launchmetrics aims to empower brands to create impactful and measurable consumer experiences, adapting to the rapidly changing digital landscape. The company was originally known as Fashion GPS, Inc. before rebranding in January 2016.
Top Stages
6 past transactions
DMR
Acquisition in 2022
DMR is a provider of media analysis services focused on the luxury and beauty industries. The company assists businesses by offering support in strategic planning and tracking results related to editorial and advertising activities. DMR specializes in advertising and coverage tracking, as well as web analysis and social media marketing, catering to both domestic and international markets. Through its comprehensive services, DMR helps companies enhance their marketing strategies and improve their overall performance in a competitive landscape.
Parklu
Acquisition in 2020
PARKLU is a platform that facilitates influencer marketing by connecting brands with over 500 million consumers in China. It specializes in managing Key Opinion Leaders (KOLs) and offers a comprehensive suite of tools for brands to discover relevant influencers across various categories. The platform enables brands to establish and nurture relationships with influencers through direct communication and supports the management of social media campaigns. Additionally, PARKLU provides real-time analytics for tracking campaign performance, allowing brands to measure effectiveness, engagement, and return on investment across major Chinese social media platforms such as WeChat, Weibo, Youku, Meipai, Yizhibo, Inke, and Instagram. Through its data-driven approach, PARKLU empowers brands to enhance their promotional strategies and achieve growth in the competitive Chinese market.
IMAXtree
Acquisition in 2019
IMAXtree is a company based in Milan, Italy, specializing in the production and distribution of visual content focused on fashion and beauty. Founded in 2000, it provides advanced content marketing and digital publishing solutions designed for editors and brands in the industry. By leveraging innovative techniques, IMAXtree aims to enhance the visual storytelling capabilities of its clients, thus facilitating effective communication of brand narratives through high-quality imagery. In December 2019, the company became a subsidiary of Launchmetrics, further expanding its reach within the fashion and beauty sectors.
Style Coalition
Acquisition in 2017
Style Coalition LLC is an influencer marketing platform based in New York, specializing in the lifestyle sector. Founded in 2008, the company connects brands with a network of creative influencers to enhance their marketing efforts through storytelling. Style Coalition has established itself as a pioneer in the influencer marketing space, successfully managing a wide range of campaigns including branded content and native advertising. Its proprietary technology, known as Influencer Exchange, offers brands advanced tools for searching influencers, booking campaigns, and analyzing return on investment. The platform's extensive network reaches over 200 million followers across various blogs and social media channels, covering diverse areas such as fashion, beauty, home design, food, art, travel, and men's lifestyle. Style Coalition operates as a subsidiary of Launchmetrics, further solidifying its role in the evolving landscape of digital marketing.
Visual Box
Acquisition in 2017
Visual Box specializes in international media monitoring and analysis within the fashion, beauty, design, and lifestyle sectors. The company offers editorial evaluations, advertising studies, and consulting services to a diverse clientele, which includes over 800 brands ranging from multinational luxury fashion houses to emerging designers. By analyzing a wide array of media sources, including daily newspapers and niche publications, Visual Box helps its clients enhance productivity and engage effectively with their target audiences.
Augure
Acquisition in 2016
Augure is a software company founded in 2002 in Paris, specializing in influencer marketing and public relations solutions. The company offers a platform that assists brands and agencies in managing their communication strategies by bridging the gap between traditional PR and influencer marketing. With over 1,000 clients utilizing the platform daily, Augure enables communication, PR, and public affairs teams to engage with relevant influencers, streamline campaign management, and enhance their media presence on social networks. In addition to its software, Augure provides consulting services through its data services team, helping clients interpret and leverage data to optimize their influencer marketing strategies. The company operates primarily in Europe and Latin America, serving a diverse range of clients, including prominent organizations in the corporate sector.
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