Appier Inc. is a technology company headquartered in Taipei, Taiwan, founded in 2012. It specializes in providing artificial intelligence platforms designed to enhance customer engagement and facilitate data-driven decision-making for enterprises. Appier offers a suite of products, including Aideal, which helps businesses influence purchase decisions and shorten sales cycles; AIQUA, a proactive platform for customer engagement based on user behavior; AIXON, a data science platform that consolidates customer data for predictive analytics; and CrossX, an AI-powered advertising solution for optimizing campaign performance. The company serves around 1,000 global brands and agencies and has a presence in 14 markets across Asia, including Singapore, Kuala Lumpur, Tokyo, and Sydney. Appier’s solutions allow businesses to leverage AI for improved targeting and customer retention, making it easier for them to operate in a cross-screen environment without needing extensive in-house AI expertise.
AdCreative.ai is a cutting-edge Paris-based startup that is revolutionizing the advertising industry by using cutting-edge Artificial Intelligence technology.AdCreative.ai allows businesses of all sizes to generate conversion-focused ad creatives for social media, search, and display ads, as well as social media post visuals and ad texts using battle-tested copywriting methodologies, in just a matter of seconds.
Woopra
Acquisition in 2022
Woopra, Inc. is a San Francisco-based company that specializes in real-time customer analytics services, focusing on helping organizations understand and engage with their customers throughout their lifecycle. Founded in 2008, Woopra offers a platform that consolidates individual-level data to create comprehensive customer profiles, enabling teams in sales, service, marketing, and product development to monitor behavior and segment users effectively. The platform features over 40 one-click integrations with major partners, facilitating the seamless unification of data across various tools. By providing advanced analytics, including insights into customer journeys and retention trends, Woopra allows businesses to personalize interactions and optimize engagement strategies. Additionally, its real-time triggers enable immediate actions, such as customizing content or initiating chat messages, enhancing overall customer experience. With a user base of more than 200,000 and a diverse clientele across sectors like SaaS and eCommerce, Woopra is positioned as a leading solution in the realm of unified analytics.
BotBonnie
Acquisition in 2021
BotBonnie is a chatbot service based in Taipei City, Taiwan, specializing in content design, marketing kits, data analysis, and automation features. The company's chatbot offers an intuitive and flexible interface that enables it to initiate intelligent Q&A services, allowing customers to access the latest event information effortlessly. In addition to its chatbot capabilities, BotBonnie provides counseling and omnichannel customer service, ensuring a comprehensive approach to customer engagement and support.
Emotion Intelligence
Acquisition in 2019
Emotion Intelligence, Inc., based in Tokyo, Japan, specializes in cognitive emotional interaction design, focusing on analyzing unconscious and subconscious human behaviors to interpret emotional subtleties. Founded in 2011 and previously known as DoBoken, Inc., the company has developed a conversion improvement platform for e-commerce sites called ZenClerk. Utilizing principles from cognitive science and behavioral economics, Emotion Intelligence employs technology that perceives and predicts human emotional responses, facilitating bi-directional interactions between humans and machines. This innovative approach allows businesses to estimate emotional changes and improve customer engagement across various sectors. As of October 2019, Emotion Intelligence operates as a subsidiary of Appier Inc., enhancing its capabilities in the realm of emotional analytics and interaction design.
QGraph
Acquisition in 2018
QGraph is a marketing automation platform based in Bangalore, India, specializing in delivering hyper-personalized messaging solutions for the mobile era. The platform enables businesses to engage users through various channels, including push and in-app notifications, web push notifications, email, and SMS. By integrating advanced artificial intelligence, QGraph facilitates the creation of visually appealing and customized messaging formats while optimizing user engagement. The company's lightweight SDKs require minimal developer effort, allowing for seamless integration and efficient campaign management. QGraph aims to enhance user experiences by effectively combining design and data, ensuring businesses can communicate more effectively with their audiences.
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