Lux Research
Lux Research is a research and advisory firm that specializes in providing technology-enabled services to support clients across various industries, including chemicals, consumer products, industrials, utilities, and oil and gas. The company offers subscription-based market intelligence and advanced analytics, utilizing a proprietary intelligence platform that integrates technical expertise with business insights. By employing advanced analytics and data science, Lux Research delivers actionable insights and trends in technological innovation, helping clients make informed decisions and drive growth. Their focus on primary research and fact-based analysis enables clients to navigate market complexities, mitigate risks, and challenge conventional thinking, ultimately ensuring future success through informed strategic choices.
MotivBase
Acquisition in 2022
MotivIndex Inc. is a research company specializing in big data and social sciences, founded in 2015. It has developed MotivBase, an AI-powered platform that conducts observational ethnographic research at scale. This innovative tool analyzes vast amounts of online consumer interactions to uncover hidden meanings and insights related to various topics and trends. MotivBase enables clients to quantify these insights, identifying demand spaces, assessing their volatility, and forecasting future trends. Additionally, the platform provides detailed information on socio-demographics, consumer attitudes, motivations, values, and fears in relation to specific subjects. Since its launch, MotivIndex has supported numerous Fortune 500 companies in launching over 100 products and brands, generating significant revenue. Through its unique approach, MotivBase transforms complex consumer data into actionable insights, helping businesses understand market potential and drive growth.
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